How to avoid Gmail sending limits for cold outreach?
Summary
What email marketers say10Marketer opinions
Email marketer from Klenty shares you should avoid spam triggers in your email content. Refrain from using excessive exclamation points, all caps, or overly salesy language. Use a clean and professional design, and always include an unsubscribe link.
Email marketer from Mailchimp shares that warming up your IP address is crucial when starting cold outreach. Gradually increasing sending volume and maintaining consistent sending habits can help build a positive sender reputation and avoid triggering sending limits.
Email marketer from Hunter.io shares that you should verify email addresses to reduce bounce rates. Sending to invalid email addresses negatively impacts your sender reputation and increases the likelihood of hitting sending limits due to spam filters. Regularly clean your email list.
Email marketer from Sales Hacker forum shares that start slow. Gradually ramp up your sending volume over time rather than sending large batches of emails all at once. This allows you to establish a good sender reputation.
Email marketer from Sendinblue shares that you should focus on engagement. High engagement rates (opens, clicks, replies) signal to email providers that your emails are valuable and wanted. This helps improve your sender reputation and reduce the likelihood of hitting sending limits.
Email marketer from Gmass answers by suggesting distributing your emails across multiple Gmail accounts to circumvent sending limits. However, they emphasize the importance of properly warming up each account and adhering to best practices to avoid being flagged as a spammer.
Email marketer from Reddit recommends gradually warming up new domains before sending high volumes of cold emails. Start with low sending volumes and increase gradually, monitoring deliverability rates. This helps establish a positive sender reputation with Gmail and other providers.
Email marketer from Lemlist explains that you should monitor your email deliverability metrics closely. Keep an eye on bounce rates, spam complaints, and open rates. Identify and address any issues promptly to maintain a healthy sender reputation.
Email marketer from Quickmail.io explains the importance of setting up email authentication protocols (SPF, DKIM, DMARC). These protocols verify that you are authorized to send emails from your domain, which helps to improve deliverability and avoid being marked as spam.
Email marketer from Woodpecker answers by stating that personalization is key. Avoid generic, mass emails that are more likely to be flagged as spam. Tailor your messages to each recipient and provide value upfront to avoid being flagged as a potential spammer and exceeding limits.
What the experts say7Expert opinions
Expert from Spam Resource explains you should establish consistent sending patterns. Sudden spikes in email volume can trigger spam filters and lead to sending limitations. Gradual and consistent increases in sending volume help build trust with ISPs.
Expert from Word to the Wise explains that focusing on building a good IP address reputation is crucial to avoiding sending limits. This involves sending valuable content, avoiding spam traps, and maintaining clean lists.
Expert from Email Geeks elaborates that Google monitors recipient behavior, including lack of engagement, which affects sending limits. They also possess account ownership data to identify related accounts and usage patterns.
Expert from Email Geeks notes while separating domain purchases might help with naive throttling, Google is likely aware of companies using this approach and may recognize the accounts as related.
Expert from Email Geeks explains that Gmail tightly throttles outbound mail, likely around 500/day, due to spamware concerns. He suggests that sending unsolicited mail from throwaway domains and Gmail to avoid filters isn't ideal. Taking responsibility for mail sending practices is better.
Expert from Email Geeks shares that if Gmail receives complaints about your emails, they are likely to reduce your outbound sending volume.
Expert from Email Geeks points out that even when sending to corporate domains, some recipients might be using GSuite, allowing Google to track complaint rates.
What the documentation says3Technical articles
Documentation from Microsoft outlines that Outlook has sending limits designed to protect the system. Exceeding these limits can result in temporary restrictions on sending emails. Consider sending emails in smaller batches.
Documentation from SparkPost answers that maintaining a good sender reputation is critical. Factors like bounce rates, spam complaints, and engagement rates all impact your reputation. Monitor these metrics and take corrective action to improve your standing with email providers like Gmail.
Documentation from Google Workspace Admin Help explains that Gmail has daily sending limits to protect against spam and abuse. These limits vary based on the type of Google Workspace account and can be as low as 500 recipients per day for trial accounts.