How long does it take to improve a domain's email reputation from bad to good?
Summary
What email marketers say10Marketer opinions
Email marketer from Mailjet shares that improving email reputation isn't an overnight process. It involves consistent efforts in cleaning lists, sending relevant content, and adhering to best practices. The timeline is variable and depends on the severity of the initial reputation issues and the consistency of improvement efforts.
Marketer from Email Geeks shares that the timeline to improve a domain's reputation depends on the reasons for the bad reputation and efforts to resolve them. Suggests 2-4 weeks to move between classifications if actively working to resolve issues like only mailing opted-in contacts.
Email marketer from Email Geeks shares that they have seen gains from Bad to Low reputation in as little as 3 weeks and as much as 3 months. Low to Medium reputation tends to take less time, but no improvement will occur without significant changes in sending practices.
Email marketer from Neil Patel Digital explains that improving domain reputation takes time and consistent effort. Suggests focusing on sending valuable content, engaging subscribers, and consistently cleaning your email list. While a specific timeline isn't provided, the emphasis is on consistent positive behavior.
Email marketer from Email on Acid reports there's no exact timetable for fixing your sender reputation, but it takes time to build a reputation with mailbox providers. It's crucial to use accepted methods of authentication, send consistently, and give subscribers the chance to manage their preferences.
Email marketer from SendGrid details that improving a domain's email reputation requires consistent effort over time. No specific timeframe is mentioned, but they emphasize consistently sending emails that recipients want, managing bounce rates, and monitoring feedback loops.
Email marketer from Constant Contact shares that improving your sender reputation is like building trust. It takes time and consistent effort. They recommend focusing on building a clean email list, sending engaging content, and avoiding spam triggers.
Email marketer from Reddit mentions its hard to put an exact number on it, as every domain and email setup is different. However, improving email reputation starts with finding the underlying issue, whether thats email list quality or spam complaints. Without identifying the issue, its hard to improve your domain reputation
Email marketer from Reddit states that it took their company around 6 weeks to see significant improvements in their deliverability after implementing proper authentication, list cleaning and optimizing their content. They also mentioned that its important to closely monitor your metrics to validate improvements are being made
Marketer from Email Geeks shares personal experience that it took about 2 months to go from "Bad" to "Low" reputation.
What the experts say4Expert opinions
Expert from Email Geeks explains that the minimum time to see a change in reputation is around 3 weeks and reputation drops are a trailing metric.
Expert from Spam Resource explains that there is no defined timeline, because it depends entirely on how bad the reputation is and the actions taken to improve it. Good list hygiene, following authentication best practices, and sending wanted mail are crucial. Quickly correcting any sending problems will contribute to speeding up the improvement process.
Expert from Email Geeks responds that pending actual behavior change, it would take 30-90 days to improve domain reputation.
Expert from Word to the Wise shares that improving a domain's reputation isn't a quick fix and highlights that it requires consistent effort over time. Specific timeline is difficult to determine but remediation includes authentication and engagement improvement.
What the documentation says4Technical articles
Documentation from Microsoft outlines that a good sender reputation is key for email deliverability. Building this reputation takes time and involves consistently sending wanted mail to engaged recipients, avoiding spam complaints, and authenticating your email.
Documentation from SparkPost explains that improving domain reputation depends on the severity of the reputation damage and how quickly and effectively you adjust your sending practices. They recommend taking immediate action to identify and resolve the root cause of deliverability issues.
Documentation from Google Postmaster Tools Help explains that building a good sending reputation is a gradual process. There's no magic bullet, and it requires consistent, positive behavior over time. Focus on authentication, spam rates, and relevant content.
Documentation from Spamhaus explain that improving a domain's reputation involves addressing any issues causing you to be listed on their blocklists. The time frame depends on how quickly you resolve these issues and demonstrate responsible sending behavior. Getting delisted requires demonstrating that you've cleaned up your act.