How do I recover domain reputation after a sudden high volume email send to unengaged users?

Email marketer from Email Geeks shares that it's best to warm up to large volume sends if you haven't sent that volume in the past or consistently over time.

Email marketer from Hubspot explains that it is important to clean your email list from subscribers who no longer engage with your business, as a low engagement rate can result in emails being flagged as spam.

Email marketer from Reddit explains that to re-warm a domain, focus on sending emails to active users and segmenting out unengaged users to help build a positive reputation.

Email marketer from ActiveCampaign shares that segmenting your email list based on engagement is critical. Create segments for highly engaged users, moderately engaged users, and unengaged users. Tailor your messaging and sending frequency to each segment to maximize engagement and minimize negative impact on your reputation.

Email marketer from Mailjet shares that after a reputation drop, it is critical to warm up your IP address. This involves starting with a small volume of emails to your most engaged users and gradually increasing the volume over time. This shows mailbox providers that you're a legitimate sender.

Email marketer from Email Geeks advises to introduce the best-of-the-rest first. Slowly. So first the ones with historic clicks. Then the ones with historic opens. Then the ones with historic deliveries. And only then, if you feel like gambling the reputation again, the non-engagers. Very, very slowly.

Email marketer from Campaign Monitor shares that it is important to authenticate email so it can be delivered to your customer's inboxes by having SPF, DKIM, and DMARC records in place.

Email marketer from Reddit suggests immediately suppressing the unengaged segment that caused the reputation hit and focusing on sending to your active users. Then, slowly reintroduce the unengaged segment with extreme caution, closely monitoring metrics.

Email marketer from SendGrid shares that to recover your domain reputation, focus on re-engaging your existing subscribers. Segment your list and target inactive users with personalized re-engagement campaigns. This helps improve engagement metrics and shows mailbox providers that you're sending to users who want your emails.

Email marketer from Gmass explains to warm up your email address by sending a small number of emails and gradually increasing it over time, so that your email is not flagged as spam.

Expert from Word to the Wise, Laura Atkins, shares that sender reputation, domain age, and email volume all play into your overall sender score and deliverability. A sudden increase to email volume without a strong sender reputation will result in a lower score. If possible, you should segment your audience, and attempt to re-engage subscribers before sending to the entire list.

Expert from Email Geeks advises considering trickling out mail over time after warming the domain up and not exceeding a 10% increase in volume day over day unless in the middle of a warmup schedule.

Expert from Email Geeks explains how to recover: 1. Stop sends to that list. 2. Go back to what you were doing before. 3. If you want to mail your whole userbase, start slowly and warm up the domain; don't go for a multi-order of magnitude shift in volume overnight.

Expert from Email Geeks says to keep volume on the low end for a few days and start an IP warmup between 5k and 10k sends, saying the poster should be ok.

Expert from Email Geeks states that the spam filter is jumpy, suspicious, protective of its users, and really doesn’t like sudden changes.

Expert from Email Geeks suggests that the Google drops are likely due to the swift increase in volume and possible attempts to mail addresses that don't exist triggering alarms. Recovery can be quick with a good sending history.

Expert from Word to the Wise, Laura Atkins, responds that IP warming is necessary to regain reputation if you are starting a new IP or haven't been using an IP regularly, but it isn't the only way, especially if the issue is content-based, or a reputation hit from complaints.

Expert from Email Geeks explains the drop in reputation is likely due to the massive increase in volume and potentially related to complaints.

Documentation from SparkPost emphasizes the importance of list hygiene in maintaining sender reputation. Regularly remove inactive subscribers and those who haven't engaged with your emails in a long time. This helps reduce bounce rates and spam complaints, improving your deliverability.

Documentation from Google Postmaster Tools Help explains that if you recently increased your sending volume, follow the best practices in these guidelines to gradually increase sending volume and monitor your performance with Postmaster Tools.

Documentation from Microsoft explains that consistent volume is important for maintaining a good sender reputation. Sudden spikes can negatively impact your reputation and deliverability.

Documentation from RFC says to use feedback loops which allow email service providers to forward complaints from users about specific emails, so that senders can remove addresses from their mailing list.

Documentation from Cloudflare says to use DMARC policies to improve deliverability, as DMARC shows what actions to take on emails when SPF or DKIM checks fail, which can stop phishers and spammers from impersonating your domain.