How can I recover my email domain reputation after a drop in open rates?

Email marketer from Email Geeks explains assuming the high hard bounce rate was a one-time event and there are no blocks/blacklists, reducing segmentation is the best approach. If all other factors are in order, dialing back segmentation should improve rates. Once rates improve consistently, segmentation can be slowly and incrementally expanded.

Email marketer from Email Geeks explains getting to the root cause of the reputation drop is important. Considers factors like broad segmentation, consent, content relevance, sending frequency, and meeting subscriber expectations should be evaluated.

Email marketer from Mailjet shares tips for increasing sender reputation, including consistently authenticating emails with SPF, DKIM, and DMARC; sending engaging content to avoid spam filters; using double opt-in; segmenting lists; and removing inactive subscribers.

Email marketer from Litmus explains focusing on engagement metrics. High open and click-through rates signal positive engagement to ISPs. It suggests A/B testing subject lines, personalizing content, and optimizing the email sending time to improve engagement. In addition, it stresses monitoring sender reputation regularly with tools.

Email marketer from Email Marketing Forum shares warming up your IP is crucial if you have a new IP or haven't sent email in a while. This involves gradually increasing sending volume over several weeks to establish a positive sending reputation with ISPs. This prevents being flagged as a spammer.

Email marketer from Reddit r/emailmarketing explains that after a drop in open rates, focus on sending highly targeted emails to your most engaged subscribers. This demonstrates to ISPs that you're sending valuable content to interested recipients. Gradually increase the volume as your reputation improves.

Email marketer from Constant Contact shares that building a good sender score requires consistency, permission, and valuable content. Only send emails to people who have opted in. Ensure your emails provide value, avoid spam triggers, and make it easy for people to unsubscribe. Consistently sending quality content will improve engagement and boost your sender score.

Email marketer from GMass recommends identifying what caused the drop in the first place. It suggests ensuring proper authentication, cleaning your email list by removing bounces and unsubscribes, warming up your IP address, improving the content to be more personalized and relevant to avoid spam traps and complaints, and increasing engagement rates.

Email marketer from SendGrid responds by advising focusing on list hygiene, which includes removing unengaged subscribers, using a double opt-in process, and segmenting your email list to send relevant content. Also, using authentication methods like SPF and DKIM and monitoring your sender reputation.

Email marketer from ZeroBounce responds that to protect your sender reputation, monitor blacklists. If you find your domain is on a blacklist, promptly address the issue and request removal. Blacklists are a major red flag to ISPs and can significantly impact deliverability.

Email marketer from Email Geeks explains that one of the best ways to recover from reputation issues (assuming authentication is set up properly) is to pull back on engagement and be intentional with segmenting. Showing ISPs respect for those who don't engage regularly and focusing mailings on regular and recent engagers can help.

Email marketer from MailerLite shares that regular list cleaning to remove inactive subscribers, bounces, and unsubscribes helps maintain a healthy list and demonstrates to ISPs that you are a responsible sender. High bounce rates and complaints significantly affect deliverability.

Email marketer from Email Geeks shares that fixing domain reputation involves cutting sends to non-engaged recipients and focusing on recipients who interact the most with emails. ISPs like Gmail consider domain reputation and engagement as key factors for inbox placement.

Expert from Spam Resource explains that abruptly increasing email volume can negatively impact IP health and sender reputation. If you inherit an IP or domain, gradually ramp up sending volume over several weeks while monitoring deliverability and engagement. If experiencing issues, reduce volume until engagement improves.

Expert from Word to the Wise explains that sender authentication using SPF, DKIM and DMARC protects your sender reputation by verifying the legitimacy of your emails. Implementing DMARC with a reject policy, coupled with proper SPF and DKIM, greatly reduces your risks of sender impersonation and improves email placement.

Expert from Word to the Wise, Laura Atkins, responds that low engagement rates can indicate a problem with your email program. They should be actively suppressed from active sending. Segmenting engaged vs. unengaged users and sending more relevant emails to the engaged group will yield better results.

Expert from Spam Resource explains the importance of processing bounces effectively for maintaining sender reputation. Soft bounces should be retried, but hard bounces should be removed immediately from your sending list to prevent deliverability issues.

Documentation from SparkPost defines sender reputation as a score ISPs assign to your sending IP and domain, and it is based on your sending behavior. Spam complaints, bounce rates, and engagement metrics like open rates are key factors. To recover, address the root cause of the reputation damage, improve list hygiene, and authenticate your email.

Documentation from Google Workspace Admin Help explains using Postmaster Tools to monitor your domain's reputation and identify issues affecting delivery to Gmail. They also recommend following Gmail's bulk sender guidelines, authenticating your email, and monitoring spam complaints.

Documentation from Microsoft advises senders to use the Junk Email Reporting program and Sender Support. This information can help identify the potential issues and improve email delivery by addressing feedback from Outlook.com users reporting messages as junk.