How do multiple domain reputations affect email deliverability, and how can I improve my Google email reputation after sending spam?
Summary
What email marketers say9Marketer opinions
Email marketer from NeilPatel.com shares that improving email deliverability involves several key steps: cleaning your email list to remove inactive or invalid addresses, segmenting your audience to send more targeted and relevant content, authenticating your email with SPF, DKIM, and DMARC, and monitoring your sender reputation to identify and address any issues promptly. Engaging content and consistent sending schedules can also positively impact deliverability.
Email marketer from Mailjet explains that creating engaging and valuable content is a critical factor in improving email deliverability. Ensure that your emails provide relevant information, solve problems for your subscribers, and encourage interaction. High engagement rates (opens, clicks, replies) signal to mailbox providers that your emails are wanted, which improves your sender reputation.
Email marketer from Reddit shares that recovering from a spam event requires patience and consistent effort. Start by segmenting your list and only sending to engaged subscribers. Use double opt-in for new subscribers to ensure they genuinely want your emails. Gradually increase your sending volume to avoid triggering spam filters. Continuously monitor your deliverability and adjust your strategy as needed.
Email marketer from Gmass responds that IP warming is essential to rebuilding trust and reputation with mailbox providers. The process involves gradually increasing the volume of emails sent from a new IP address over time, starting with small numbers of engaged subscribers and progressively expanding to larger audiences. This helps establish a positive sending history and demonstrates that you're not a spammer.
Email marketer from StackOverflow responds that domain reputation is built by the actions of the email sender over a long period of time. If the user has been flagged as spam, it may take weeks or months of regular user signups and email sending before email deliverability can be restored
Email marketer from EmailToolTester shares that if your emails are landing in the spam folder, it is likely because of a poor domain reputation. Improving this involves warming up your IP addresses, using double opt-in, keeping a clean mailing list, properly authenticating emails, and tracking reputation with Google Postmaster Tools and Microsoft SNDS.
Email marketer from HubSpot Blog suggests focusing on building a clean and engaged email list. Implement a double opt-in process to ensure subscribers genuinely want your emails. Regularly clean your list to remove inactive or invalid addresses. Segment your audience to send more targeted and relevant content. Monitor your sender reputation and promptly address any issues identified. Sending valuable content and maintaining consistent sending practices can also help improve deliverability.
Email marketer from Litmus shares a guide on improving email deliverability, which suggests using tools like GlockApps, Mail-Tester, and MultiRBL to understand your current spam score and identify any issues with your email configuration. Also, focus on sending personalized emails and A/B test different email elements to optimize engagement.
Email marketer from Sendinblue Blog explains that domain reputation is affected by factors like spam complaints, bounce rates, and engagement levels. To improve a damaged reputation, focus on sending relevant and engaging content to a clean email list. Regularly monitor your sender reputation using tools like Google Postmaster Tools and promptly address any issues identified. Consistent positive sending behavior over time will help rebuild trust with mailbox providers.
What the experts say7Expert opinions
Expert from Email Geeks explains that the relevant domains for email reputation are the return path, the visible From domain, the d= used for DKIM signing, and the hostnames of URLs in the email body.
Expert from Email Geeks shares that every domain in an email has a reputation and they're all important. One domain with a bad reputation will bulk folder your mail, regardless of the reputation of other domains. Your mail is filtered based on the worst reputation signal in your email.
Expert from Spam Resource emphasizes the importance of following email marketing best practices to maintain a good sender reputation. This includes using double opt-in, cleaning your email list regularly, authenticating your email with SPF, DKIM, and DMARC, and monitoring your sender reputation with tools like Google Postmaster Tools. High engagement rates and low complaint rates are crucial for avoiding the spam folder.
Expert from Email Geeks explains that reputation is a trailing indicator, you fix your delivery, and your reputation improves. You can't fix your reputation and expect your delivery to improve.
Expert from Email Geeks shares that the fix for getting out of the 'jail' at Google is to send mail to people who are getting the mail in their inbox and interacting with it in ways that tells Gmail this is wanted mail. The easiest way to do that is to stop mailing anyone who isn’t showing opens.
Expert from Email Geeks explains that the sender sent a bucket of spam in early December, had a recent 2.3% spam complaint rate due to a signup form being bombed with fake addresses, and this pattern of sending email to people who haven't asked for it is why Google may be suspicious of the mail stream.
Expert from Word to the Wise explains that to troubleshoot deliverability issues, especially at Gmail, it's important to analyze the specific bounce messages and feedback loop data. Understanding why Google is blocking or spam-filtering your mail requires examining the error codes and addressing the underlying problems, such as spam complaints or authentication failures. Consistently sending wanted mail is key.
What the documentation says5Technical articles
Documentation from RFC-Editor states that email should be encrypted using TLS, and be authenticated with SPF, DKIM and DMARC. This improves the ability to demonstrate trust of the sending domain, which leads to more accurate domain reputation assessments.
Documentation from Dmarc.org says that Domain-based Message Authentication, Reporting and Conformance (DMARC) is a technical specification created by a group of email senders, receivers and intermediaries to improve and monitor protection of email from fraudulent and deceptive practices
Documentation from Microsoft Learn outlines that several factors can cause email delivery issues, including poor sender reputation, high spam complaint rates, and improper email authentication. To resolve these issues, ensure that your domain is properly authenticated with SPF, DKIM, and DMARC. Monitor your sender reputation using tools like Microsoft SNDS and address any negative feedback promptly. Sending engaging and relevant content can also help improve deliverability.
Documentation from Google Workspace Admin Help explains that your sender reputation is based on several factors, including your domain's authentication, sending frequency, and the percentage of recipients who mark your messages as spam. A low reputation can cause your messages to be delivered to the spam folder or blocked entirely. Consistent sending practices, proper authentication, and low spam rates are crucial for maintaining a positive reputation.
Documentation from Mailchimp Knowledge Base emphasizes the importance of email authentication (SPF, DKIM, and DMARC) for improving deliverability. Proper authentication helps verify that the emails you send are genuinely from your domain and reduces the likelihood of being flagged as spam. This, in turn, boosts your sender reputation and increases the chances of your emails reaching the inbox.