How do LiveIntent ads in emails affect deliverability and user experience?
Summary
What email marketers say8Marketer opinions
Email marketer from Email Marketing Forum suggests that the frequency of LiveIntent ads plays a crucial role in user experience. Overloading emails with ads can lead to negative perceptions and decreased engagement. A balanced approach is recommended.
Email marketer from Digital Marketing Digest suggests maintaining a balance between LiveIntent ads and valuable content to prevent user fatigue. Providing high-quality content alongside ads can enhance the overall user experience.
Email marketer from EmailGeeks forum advises that when using LiveIntent for personalised advertising, always ensure that your emails comply with the GDPR.
Email marketer from MarketingProfs Forum recommends A/B testing different placements of LiveIntent ads within emails to optimize user engagement and minimize disruption. Experimenting with ad formats can also improve performance.
Marketer from Email Geeks shares that he is not aware of LiveIntent ads creating any deliverability issues for Hearst Newspapers but readers probably don't like the ads.
Email marketer from Reddit shares that the effectiveness of LiveIntent ads relies heavily on relevance; irrelevant ads can significantly degrade user experience, leading to unsubscribes and complaints. Target ads effectively or risk alienating your audience.
Marketer from Email Geeks, who is the Director of Email for LiveIntent, answers that they typically do not see an impact on deliverability with their ads as long as publishers don't overload newsletters with ad units. Also confirming they are still in NYT newsletters, just not all of them.
Email marketer from Creative Emails answers suggests ensuring your ad placements are not too close to your main call to action. Also they should be styled in the branding and style you have.
What the experts say4Expert opinions
Expert from Email Geeks shares that multiple clients are using a competing service to LiveIntent and there is no noticeable impact from the ad placements in their emails.
Expert from Spam Resource responds that utilizing ad networks like LiveIntent necessitates stringent list quality management. Poor list hygiene can lead to deliverability issues, particularly with aggressive ad monetization strategies. Regularly clean and validate your email lists.
Expert from Word to the Wise explains that the content within the email (including advertisements) plays a critical role in deliverability. Ensure that ad content is relevant, non-misleading, and doesn't trigger spam filters. Avoid excessive use of promotional language.
Expert from Email Geeks explains clients manage their ad placements with their ad partner, and all they do is add a content block to the emails, so development is a few minutes of adding HTML to the newsletter.
What the documentation says4Technical articles
Documentation from Microsoft highlights a large list of best practices, many around reputation and authentication that should be followed to improve email deliverability and so improve results for ad driven traffic.
Documentation from Litmus details that multiple factors can affect email deliverability including sender reputation, authentication, content, and subscriber engagement. Implementing ad's such as LiveIntent require you to also monitor your email health.
Documentation from Mailchimp states the use of email marketing best practices and maintain a healthy list, but also to comply with GDPR and other privacy laws.
Documentation from LiveIntent Help Center emphasizes the importance of maintaining a clean email list and adhering to CAN-SPAM guidelines to ensure optimal deliverability when using LiveIntent ads. Regular list hygiene and compliance are key.