How do inactive Google Group members affect email deliverability when using Google Workspace?
Summary
What email marketers say8Marketer opinions
Email marketer from Gmass explains why you should clean your email lists if you want to increase email deliverability.
Marketer from Email Geeks advises that if the group uses a Google Workspace account, messages send authenticated emails from their domain which introduces risk around reputation and recommends promptly removing former members.
Email marketer from Reddit shares that maintaining good list hygiene in Google Groups is crucial because sending to stale addresses raises red flags with mailbox providers, potentially impacting deliverability of future campaigns.
Email marketer from Mailtrap Blog answers that cleaning up mailing lists by removing inactive users is crucial for maintaining a good sender reputation and improving email deliverability in Google Workspace, as it reduces bounce rates and increases engagement.
Email marketer from Sender Score explains that a high number of inactive members in a Google Group can damage sender reputation because of low engagement and high bounce rates. This can result in the IP address being added to blocklists and messages being filtered to spam folders.
Email marketer from EmailOversight Blog shares that sending emails to inactive members in Google Groups can negatively impact sender reputation and deliverability due to bounces and low engagement rates, potentially leading to emails being marked as spam.
Marketer from Email Geeks explains that Google handles bounces correctly and might remove or flag dead accounts automatically.
Email marketer from StackExchange answers that neglecting inactive members negatively affects sender reputation. Clean your email lists.
What the experts say4Expert opinions
Expert from Email Geeks shares that any deliverability issues will impact Google's ability to send emails, assuming Google handles bounces effectively.
Expert from Spam Resource explains that if you don't maintain your email list this leads to deliverability issues, and you can increase deliverability by cleaning your list.
Expert from Word to the Wise explains that inactive members in Google Groups degrade list hygiene, causing deliverability problems, and recommends cleaning the list by removing these inactive accounts.
Expert from Email Geeks agrees with Ken O'Driscoll.
What the documentation says3Technical articles
Documentation from Google Groups Support explains that Google automatically handles bounces, but high bounce rates from inactive members can still affect overall deliverability, especially if the group is sending a large volume of emails.
Documentation from Google Workspace Updates shares that features like member moderation and access control can prevent spammers, but it also means administrators should remove old accounts to stop them becoming vulnerabilities in the future.
Documentation from Google Workspace Admin Help explains that regularly reviewing and removing inactive members from Google Groups is essential for maintaining accurate membership and preventing outdated email addresses from affecting group communications.