How do I add an unsubscribe header to emails in Intercom?
Summary
What email marketers say7Marketer opinions
Email marketer from Reddit user explains that Intercom includes unsubscribe links automatically and that there is a preference setting to manage the 'unsubscribe reason' page. They suggest looking at the settings under email preferences.
Email marketer from Email Marketing Blog covers that Intercom handles the unsubscribe process, including one-click unsubscribe via List-Unsubscribe headers, which helps maintain compliance with GDPR and other email regulations.
Email marketer from Mailtrap Blog advises that with Intercom, the unsubscribe header is automatically generated to comply with email marketing regulations, so customizing this header may not be directly possible through Intercom's interface.
Email marketer from Intercom Community Forum shares that Intercom uses One-Click Unsubscribe which is often required by email providers like Gmail, Outlook and Yahoo, to ensure that users can easily unsubscribe if they choose to.
Email marketer from Reddit explains that ensuring unsubscribe links function correctly in Intercom helps maintain a good sender reputation, reduces spam complaints, and improves overall email deliverability.
Email marketer from Email Marketing Forum suggests sending a test email from Intercom to a personal email address and then viewing the email headers to confirm the presence of the 'List-Unsubscribe' header.
Email marketer from Intercom Community Forum shares that the default unsubscribe language cannot be modified. Instead it is recommended to use custom unsubscribe pages which enable custom messaging.
What the experts say7Expert opinions
Expert from Email Geeks suggests checking the headers of the sent mail to see if Intercom is adding unsub headers, as many ESPs do this automatically, even if it's not configurable in the UI. He also asks where the list of recipients is being managed.
Expert from Spam Resource explains that providing a clear and functioning List-Unsubscribe header is critical for maintaining good sender reputation and deliverability. This helps avoid being marked as spam and ensures compliance with email regulations, improving overall campaign effectiveness.
Expert from Email Geeks explains that Intercom should be able to manage list unsubscribe headers, especially if they are providing the list management functionality.
Expert from Email Geeks confirms that Intercom uses proper List-Unsubscribe headers, including RFC 8058 one-click unsubscribe functionality.
Expert from Word to the Wise points out Gmail's implementation of list-unsubscribe, which allows users to easily unsubscribe from email lists. Intercom's support for this functionality aligns with Gmail's requirements, improving deliverability and user experience.
Expert from Word to the Wise responds on the importance of list unsubscribe because Hotmail (Microsoft) cares about list-unsubscribe and makes it a major factor of whether they accept mail. Not having it is bad.
Expert from Spam Resource explains the importance of one-click unsubscribe, as it's highly valued by email providers and recipients. By implementing RFC 8058 one-click unsubscribe, Intercom helps ensure a smooth unsubscription process, reducing spam complaints and enhancing user satisfaction.
What the documentation says3Technical articles
Documentation from Intercom Help Center explains that you can customize the unsubscribe flow in Intercom by creating a custom unsubscribe page and redirecting users to it after they unsubscribe.
Documentation from RFC 8058 specifies the use of the 'List-Unsubscribe' header field, which allows recipients to easily unsubscribe from mailing lists. Intercom utilizes this header for one-click unsubscribe functionality.
Documentation from Intercom Help Center explains that Intercom automatically handles subscriptions and provides list-unsubscribe functionality, including RFC8058 one-click unsubscribe, for audiences managed within Intercom. This ensures compliance with email sending best practices.