What are the one-click unsubscribe requirements for Gmail and Yahoo, and how do they relate to CAN-SPAM compliance?

Email marketer from Reddit explains that CAN-SPAM has always required a way to unsubscribe, but the new Gmail and Yahoo policies are stricter, essentially enforcing one-click unsubscribe to improve user experience. They share that not complying can get you blacklisted faster than before.

Email marketer from Sendinblue shares that implementing one-click unsubscribe can enhance your sender reputation and improve email deliverability. They explain that making it easy for recipients to unsubscribe reduces the chances of them marking your emails as spam, which can negatively impact your sending reputation.

Email marketer from Mailjet shares that to comply with the new Gmail and Yahoo requirements, senders must implement one-click unsubscription and ensure that all marketing emails include a clearly visible unsubscribe link. They explain that this improves the user experience and reduces the likelihood of emails being marked as spam. They suggest using List-Unsubscribe headers for one-click functionality.

Email marketer from Email Marketing Forum explains that you can offer a preference center, but you still need a one-click unsubscribe option to comply with both CAN-SPAM and the new Gmail/Yahoo requirements. The preference center cannot be the *only* way to unsubscribe from *all* emails.

Email marketer from Litmus explains that the new Gmail and Yahoo requirements, including one-click unsubscribe, will force email marketers to clean up their lists and follow best practices. They explain that it is a good thing for the industry, reducing spam and improving the overall email experience.

Email marketer from EmailToolTester explains that the new one-click unsubscribe requirements from Gmail and Yahoo are designed to protect users from unwanted emails and reduce spam. They emphasize that senders who fail to comply risk having their emails marked as spam and hurting their deliverability.

Email marketer from Email Geeks shares that a "one step" unsubscribe has been required by Federal law for 20 years, ever since CAN-SPAM became law.

Expert from Spam Resource explains and details how to implement the List-Unsubscribe-Post header, which is essential for one-click unsubscribe functionality. The article outlines the proper syntax and methods for utilizing this header to comply with modern email regulations and enhance user experience.

Expert from Word to the Wise explains the new requirements for bulk senders regarding email authentication and one-click unsubscribe, interpreting the guidelines from Gmail and Yahoo. He shares how these changes impact email marketing practices and compliance strategies.

Expert from Email Geeks explains that the requirement is a non-interactive unsubscribe via a List-Unsubscribe header (either mailto: or List-Unubscribe-Post) and a visible unsubscribe link in the body of the message that goes to a regular CAN-SPAM compliant page with a single unsubscribe button.

Expert from Email Geeks explains that as long as a user can also unsubscribe from all mail by clicking one obvious button and nothing else, a preference center is acceptable under CAN-SPAM.

Expert from Email Geeks recommends having a List-Unsubscribe header with only an https link, and a List-Unsubscribe-Post header to enable non-interactive unsubscribe. POSTs to that URL should unsubscribe the user, and GETs to that URL MUST display a user-readable page with an unsubscribe-me button.

Documentation from Yahoo Mail Blog shares that similar to Gmail, Yahoo requires easy unsubscription options for users. They state that emails should include an unsubscribe link that is clearly visible and functional, allowing users to opt out of receiving further communications with a single click. They also require authentication.

Documentation from RFC Editor shares that RFC 8058 defines the List-Unsubscribe-Post header field, designed to enable one-click unsubscription via HTTP POST requests. This documentation details the technical specifications for implementing and handling these requests.

Documentation from Google Workspace Updates explains that senders must support one-click unsubscribe for commercial emails. This requires including a List-Unsubscribe header and ensuring the unsubscribe process can be completed in a single click. They also note that senders who make unsubscribing difficult will have their messages marked as spam.

Documentation from FTC explains that the CAN-SPAM Act mandates a clear and conspicuous explanation of how the recipient can opt-out of receiving future emails from you. They must give a return email address or another easy Internet-based way to allow people to communicate their choice to you, and you must honor opt-out requests promptly.