What are the Gmail sender requirements for one-click unsubscribe, and where should the links be placed?

Email marketer from SparkPost explains that Gmail requires a visible unsubscribe link in the body of the email, in addition to the one-click unsubscribe option in the header. This link should take users to a page where they can easily unsubscribe from the mailing list.

Email marketer from Litmus shares that to comply with Gmail's one-click unsubscribe requirements, email senders need to implement the List-Unsubscribe header with both mailto and HTTPS options, ensuring a seamless unsubscription process for recipients.

Email marketer from GMass suggests including a one-click unsubscribe link in both the email header and body and making it easy for recipients to opt-out to maintain a good sender reputation and avoid deliverability issues with Gmail.

Email marketer from ActiveCampaign recommends that in addition to one-click unsubscribe in the header, senders should provide a link to a preference center in the email body where subscribers can manage their communication preferences, aligning with Gmail's updated requirements.

Email marketer from Reddit shares that Gmail's updated policy for bulk senders now requires the implementation of list-unsubscribe headers, which must include both 'mailto:' and 'https:' options for recipients to easily unsubscribe from promotional emails.

Email marketer from SendGrid explains that senders must implement one-click unsubscribe functionality to remain compliant with Gmail's new requirements. This means adding the List-Unsubscribe header and ensuring unsubscribe requests are processed promptly.

Email marketer from Email on Acid advises senders to include a clear and easily accessible unsubscribe link in the email body and implement one-click unsubscribe functionality in the email header to improve sender reputation and avoid spam filters.

Email marketer from Stackoverflow notes that RFC 8058 specifies the technical requirements for implementing one-click unsubscribe functionality, which is now mandatory for senders sending more than 5,000 emails a day to Gmail accounts, making it easier for users to opt-out and improving sender reputation.

Email marketer from Mailjet shares that Gmail requires the List-Unsubscribe header to contain both a 'mailto:' and 'https:' option. The mailto: option allows users to unsubscribe via email, while the https: option allows for one-click unsubscription via a web request. It is important to process these requests within 24 hours

Expert from Email Geeks shares that there should be one link in the body, same as you have now, down in the footer, goes to a subscription center probably. Separately you need (invisible) support in the email headers that’ll be used by mailbox providers and mail clients to implement what they’re calling “one-click unsubscribe”. That’s RFC 8058 support, when you see that term.

Expert from Email Geeks explains that the one-click functionality being described is really the header-based function, meant to allow the mailbox provider to show an unsub button that links to a backend call that THEY will make when pressed.

Expert from Spam Resource explains that Gmail's one-click unsubscribe requirement mandates a List-Unsubscribe header with both mailto: and https: options. The header should be implemented correctly to ensure a seamless unsubscribe experience for recipients, and senders must honor unsubscribe requests within 24 hours.

Expert from Email Geeks responds that the footer link should go to a preference center where there should be an obvious “click this button to unsubscribe” without needing anything else. That’s required by CAN-SPAM, and is what people previously called “one-click unsubscribe”. None of that’s new, and it’s probably what you have now.

Expert from Word to the Wise explains that the List-Unsubscribe header should include both a mailto: and an https: URL. The mailto: should allow for an unsubscribe request to be sent via email, while the https: URL should trigger a one-click unsubscription process without requiring the user to fill out a form. It's a requirement from gmail to allow for easy unsubscription, particularly if sending bulk mail.

Documentation from Google Developers outlines the importance of processing unsubscribe requests promptly. Google requires senders to process unsubscribe requests within two days and offers a feedback loop to monitor unsubscribe rates.

Documentation from Google Workspace Updates explains that senders who send more than 5,000 messages a day to Gmail accounts will need to enable one-click unsubscription. Gmail requires a clearly visible unsubscribe link in the message body and support for one-click unsubscription. Senders must include a List-Unsubscribe header with both a mailto: and a https: option.

Documentation from IETF details the specifications for the Simple Mail Transfer Protocol (SMTP), which is essential for understanding the underlying mechanisms of email delivery and how unsubscribe requests are processed, helping senders comply with Gmail's one-click unsubscribe policy.

Documentation from RFC 8058 details the technical standard for one-click unsubscribe, which Gmail requires senders to implement in the email headers. It defines the 'List-Unsubscribe' header field to enable easy unsubscription.