How can I reduce spam rates from users who feel defrauded by my product?
Summary
What email marketers say8Marketer opinions
Email marketer from Neil Patel's Blog explains that clarifying your offer upfront can reduce negative reactions. Ensure your ads and landing pages accurately represent your product to avoid misleading users who might then mark your emails as spam due to feeling deceived.
Email marketer from Quora explains that sending a welcome email immediately after signup allows you to reinforce what users signed up for, including pricing and product details, which can prevent disappointment and spam complaints later on.
Email marketer from Litmus mentions that providing a preference center allows subscribers to easily adjust their communication preferences, reducing the chance they will report emails as spam if they're not interested in all of your content.
Email marketer from Email on Acid mentions that make sure your sign-up forms are transparent about what subscribers will receive and how often they’ll receive it to help manage expectations and avoid any unpleasant surprises.
Email marketer from Mailjet shares that segmenting your email list allows you to send targeted messages to specific groups of users. Tailoring content to match user expectations reduces the chances of sending irrelevant emails that lead to spam complaints.
Email marketer from StackExchange shares that reviewing ad copy to ensure it accurately reflects the product and its pricing can significantly reduce spam complaints from users who feel the ads were misleading.
Email marketer from Sendinblue explains that using a double opt-in process ensures that users genuinely want to receive your emails, reducing the likelihood of spam complaints from uninterested or misled recipients.
Email marketer from Reddit explains that ensuring pricing is clearly visible in all ads and landing pages avoids misleading users who might feel tricked when they receive emails about a paid product they thought was free. Transparency is key.
What the experts say4Expert opinions
Expert from Email Geeks explains that the best way to reduce spam rates is to stop sending spam and that details depend on how email is being used. Also that deceptive methods that unethical companies targeting the "cold outreach" market is not the way.
Expert from wordtothewise.com explains that the only way to legitimately gain permission is to tell people what they're signing up for, and deliver that and only that. Set and manage expectations.
Expert from Email Geeks explains that the reason for the spam complaints is that recipients feel defrauded and the solution requires a change in the business model.
Expert from wordtothewise.com explains the importance of honesty in marketing to avoid subscribers feeling defrauded. She explains the basics of clear and consistent messaging to ensure recipients understand what they're signing up for and to prevent them from perceiving your emails as spam due to misleading advertising or product descriptions.
What the documentation says4Technical articles
Documentation from ietf.org explains that implementing List-Unsubscribe-Post header with the One-Click Unsubscribe mechanism as defined in RFC 8058 allows users to easily unsubscribe, reducing frustration and the likelihood of them marking emails as spam. This is a technical standard that email senders should adhere to.
Documentation from SparkPost explains that implementing feedback loops (FBLs) allows you to receive notifications when users mark your emails as spam, enabling you to identify and remove those users from your list, preventing future complaints and improving deliverability.
Documentation from Microsoft SNDS explains that monitoring your complaint rate through tools like SNDS allows you to identify and address issues that are causing users to mark your emails as spam, particularly important for detecting spikes after changes in acquisition or messaging.
Documentation from Google explains that high spam complaint rates directly impact sender reputation. Aim to keep spam rates below 0.10% to maintain a good sender reputation with Gmail and prevent deliverability issues.