How can I diagnose and fix Gmail domain reputation issues using 250ok and eDataSource?
Summary
What email marketers say15Marketer opinions
Email marketer from Email Geeks shares their experience using both 250ok and eDataSource, noting that 250ok is primarily used for deliverability testing/monitoring, while eDataSource is used more for industry/BD monitoring. Taina also offers their team's help in making the right choices between the tools.
Email marketer from EmailGeeks Forum shares that 250ok provides seed list data to give a general idea of your deliverability at Gmail. If 250ok shows high spam placement, investigate authentication (SPF, DKIM, DMARC), list hygiene, and content issues.
Email marketer from StackOverflow responds to question about IP reputation issues with shared IPs can impact deliverability. The email marketer suggests to monitor your sending volume, frequency and complaints to avoid getting blacklisted.
Email marketer from Email Geeks recommends using an email validation tool and mentions Gmail's validation capabilities. Tiffani explains that they saw significant improvement in Gmail inboxing after using validation and a dedicated IP.
Email marketer from Reddit shares that they improved low Gmail inboxing rates by segmenting their list based on engagement, removing unengaged subscribers, and sending more targeted content to engaged users.
Email marketer from Quora recommends that when analyzing eDataSource reports, pay close attention to inbox placement rates, spam filter hits, and complaint rates for Gmail. Quora user suggests to investigate any sudden drops in inbox placement or spikes in spam complaints to determine the cause.
Email marketer from Email Geeks agrees that 250ok is a good product when used for the right things. Andrew states that 250ok is one of the only good ways to get estimations on B2B inboxing through Gsuite and Office360.
Email marketer from ReturnPath (now Validity) Blog shares that maintaining a clean and engaged email list is crucial for a positive sender reputation. The marketer recommends regularly removing inactive subscribers and targeting engaged users with relevant content. They also recommend ensuring correct configuration of authentication protocols.
Email marketer from Email Geeks explains that seed data should be considered in the context of specific sending practices and metrics. Andrew states that the question is not whether eDataSource or 250ok measurements are valid or reliable, but whether seed data from any vendor can be evaluated in the correct context, used in conjunction with your own data.
Email marketer from Email Geeks shares that they used reply-to campaigns, asking people to share their experiences, and it worked well for them.
Email marketer from MarketingProfs shares that monitoring engagement metrics like open rates, click-through rates, and unsubscribe rates can help identify deliverability problems. MarketingProfs expert advises taking action to improve engagement, such as segmenting your list and personalizing your content.
Email marketer from Litmus explains that cleaning your email list by removing inactive subscribers improves your sender reputation and deliverability. The Litmus expert recommends regularly segmenting and suppressing unengaged contacts.
Email marketer from Mailjet shares that gradually increasing your sending volume (IP warming) helps establish a positive reputation with mailbox providers. This increases the chances of your emails being delivered to the inbox.
Email marketer from Email Geeks recommends 250ok for direction and supplementing it with Google Postmaster Tools and ESP data. Stephanie notes that seed list data won't be 100% accurate, but weighting it against audience domain composition will give an idea of pain points. Stephanie also mentioned that they might be using panel data, but it won't be showing anything Gmail related.
Email marketer from Email Geeks explains that 250ok isn't always 100% correct but gives a general idea of deliverability. Tiffani uses the data in combination with other data points to identify issues.
What the experts say2Expert opinions
Expert from Spam Resource (Dennis Dayman) emphasizes the importance of consistent sending habits, good list hygiene, and proper authentication (SPF, DKIM, DMARC) to maintain a positive sender reputation with Gmail. He also recommends monitoring feedback loops and promptly addressing any complaints.
Expert from Word to the Wise (Laura Atkins) shares that analyzing data from various sources, including 250ok and eDataSource, can help diagnose deliverability issues at Gmail. She recommends comparing data points like inbox placement rates, spam filter hits, and user engagement to identify patterns and root causes.
What the documentation says5Technical articles
Documentation from Google Support explains that Google Postmaster Tools allows you to monitor your sender reputation, which is based on several factors including user reports of spam, email authentication, and sending practices. The documentation also says to look into the volume of spam complaints as a signal for domain reputation issues.
Documentation from RFC explains the importance of having a valid reverse DNS (rDNS) record for your sending IP address. RFC documentation confirms it can help improve deliverability as it verifies that the IP address is associated with your domain.
Documentation from 250ok (now Validity) Knowledge Base explains that 250ok can be used to monitor deliverability across different mailbox providers, including Gmail. The documentation also describes how to analyze seed list results to identify spam placement issues and authentication failures that can impact domain reputation.
Documentation from eDataSource Help Center explains that eDataSource provides data on inbox placement rates, spam filter hits, and complaint rates across different mailbox providers, including Gmail. The documentation says that this information can be used to identify and resolve deliverability issues.
Documentation from DMARC.org explains that implementing DMARC helps protect your domain from email spoofing and phishing, which improves your sender reputation with mailbox providers like Gmail. The documentation says to make sure your DMARC policy is set to 'p=reject' or 'p=quarantine' to get the most protection.