Does Trustpilot's Google partnership guarantee higher email inbox rates?
Summary
What email marketers say10Marketer opinions
Email marketer from StackExchange answers that Trustpilot's claims are misleading, they might get your emails into the inbox. But that is due to many different factors that rely on having a great sending reputation.
Email marketer from Digital Marketing Forum suggests that Trustpilot's Google partnership primarily benefits review visibility on Google Shopping and ads. It doesn't inherently grant higher inbox rates; deliverability relies on email marketing best practices.
Marketer from Email Geeks explains that Trustpilot is a Google partner, which allows users to get a star rating on products in Google Shopping based on reviews collected through Trustpilot. The partnership with reputable companies decreases the chance of ending up in spam, however, they still recommend using your own domain to send emails.
Email marketer from Reddit shares that while Trustpilot being a Google partner might influence reputation, deliverability is still subject to sender reputation, content quality, and recipient engagement. A Google partnership doesn't automatically bypass spam filters.
Email marketer from Marketing Over Coffee Podcast shares that relying solely on a third-party's partnership for deliverability is risky. It is important to focus on building your own reputation and following email marketing best practices.
Email marketer from Quora responds that Trustpilot's claim of guaranteed inbox placement due to a Google partnership is unlikely to be entirely true. Inbox placement depends on various factors, and while the partnership might offer some advantages, it's not a guarantee.
Marketer from Email Geeks shares their company uses Trustpilot and sees better engagement rates when sending review requests through their platform compared to their own ESP, but notes they also experience deliverability issues.
Marketer from Email Geeks explains Trustpilot's communication implies a high inbox rate due to their Google partnership giving them special treatment. However, it is more likely related to partnering with reputable companies for their emails.
Email marketer from Email Deliverability Service explains that while Trustpilot’s partnership might increase the chances of getting product reviews displayed on Google, it doesn't guarantee higher inbox rates. It's more about enhanced visibility rather than bypassing spam filters.
Email marketer from Email Marketing Blog responds that a partnership with Google can provide benefits for certain features, but it doesn't override fundamental email deliverability principles. Inbox placement is still based on sender reputation, authentication, and content.
What the experts say3Expert opinions
Expert from Email Geeks states to never believe anyone who claims to get a pass on email deliverability because they are partners with mailbox providers, explaining that even Microsoft puts legitimate Office and Xbox emails into spam folders, despite being Microsoft properties.
Expert from Word to the Wise explains that while partnerships can influence certain aspects of online presence, inbox placement is fundamentally about sender reputation. Trustpilot's Google partnership might help with review visibility, but it won't bypass established spam filtering mechanisms that rely on sender reputation, authentication, and engagement.
Expert from Spam Resource emphasizes that sender reputation is crucial for deliverability. While Trustpilot’s partnership with Google can enhance visibility through product reviews, it doesn't negate the impact of sender reputation. Poor sending practices will still lead to deliverability issues regardless of the partnership.
What the documentation says3Technical articles
Documentation from Trustpilot Business Support outlines the benefits of their Google partnership, which includes displaying star ratings in Google Shopping and ads. However, they don't guarantee higher inbox rates solely based on this partnership; they emphasize the importance of best practices.
Documentation from Google Merchant Center explains that approved review partners, like Trustpilot, can provide product reviews for Google Shopping, which can improve visibility. However, this documentation doesn't explicitly state that using these partners guarantees higher inbox placement.
Documentation from Google Postmaster Tools explains that Google uses sender reputation as a key factor in filtering emails. Trustpilot's partnership doesn't negate the importance of maintaining a good sender reputation.