Does Apple Mail 'went to junk' result in an FBL complaint?
Summary
What email marketers say11Marketer opinions
Email marketer from Return Path explains that moving an email to the junk folder is a negative signal to mailbox providers, indicating that the email is unwanted. While it may not trigger an immediate FBL complaint, it can contribute to future deliverability issues if enough users take this action. FBL complaints are only triggered by users clicking the spam button.
Email marketer from SendGrid describes the process of setting up feedback loops (FBLs) with various ISPs. FBLs are triggered when a user marks an email as spam, enabling senders to identify and remove these users from their lists. Simply moving an email to the junk folder does not initiate this process.
Email marketer from Litmus shares that a spam complaint is generated when a subscriber explicitly marks an email as spam or junk. This action triggers a feedback loop (FBL) notification to the sender, so they can remove the subscriber from their mailing list. Simply moving an email to the junk folder is not reported, but the end user marking it as spam/junk will be.
Email marketer from StackExchange clarifies that a simple move to the junk folder in Apple Mail isn't typically the same as a formal spam complaint through a feedback loop. FBLs arise from explicit spam reports.
Marketer from Email Geeks explains that FBL is specifically about complaints, not about getting in the junk folder, which makes it even more important to take FBLs seriously.
Email marketer from Reddit clarifies that there is a specific 'Report Junk' or 'Report Spam' button, and using that will send data to Apple to learn the spam filters, and it will also send a complaint to the original sender - However, simply moving the email is not enough.
Email marketer from ActiveCampaign explains that when a recipient marks your email as spam, the action is reported back to your email service provider through feedback loops (FBLs). This action is different from a user moving an email to the junk folder, which is a negative signal, but not an FBL complaint.
Email marketer from Quora explains that moving an email to junk in Apple Mail does not directly generate an FBL (Feedback Loop) complaint. FBLs are typically generated when a user marks an email as spam using the spam button within their email client.
Email marketer from Campaign Monitor states that while moving an email to the junk folder isn't a spam complaint, it does contribute to the overall sender reputation. It's important to get the end-user to click the spam button to properly generate a complaint.
Email marketer from Email Provider Forum mentions that while moving to junk doesn't directly create an FBL complaint, it does signal to the email provider that the message is unwanted, which can impact future deliverability.
Email marketer from Mailchimp shares that feedback loops are direct lines of communication from mailbox providers to senders. When a subscriber marks an email as spam, the mailbox provider forwards a copy of the complaint to the sender. This system is typically initiated by a user marking an email as spam, not by simply moving it to the junk folder.
What the experts say2Expert opinions
Expert from Spam Resource explains that mail programs like Apple Mail have their own algorithms and they may move messages to a spam folder. The action of a user pressing the spam button is important for mailbox providers and is tracked more closely - not simply moving email into a junk folder.
Expert from Word to the Wise explains that a complaint feedback loop relies on end-users marking a message as spam. So simply marking email as 'junk' in Apple Mail, is not the same as providing a spam complaint.
What the documentation says5Technical articles
Documentation from Google Postmaster Tools details spam rate thresholds that senders should monitor to avoid deliverability issues. These rates are based on user-reported spam, and this is from when users click the spam button, not when they drag an email to junk.
Documentation from M3AAWG specifies the importance of user complaints in email deliverability and how feedback loops function. A user marking email as spam generates a different signal and report compared to moving the email to junk.
Documentation from Apple Support explains that Apple Mail's junk filter learns from user actions like moving emails to the junk folder, but this action primarily trains the filter and doesn't automatically trigger an FBL complaint. The user would need to explicitly mark it as spam.
Documentation from SparkPost explains that a feedback loop (FBL) is a mechanism by which an ISP (Internet Service Provider) forwards complaints from its users back to the original sender. This usually happens when a user clicks a 'This is Spam' button, and doesn't happen simply by moving an email to a junk folder.
Documentation from RFC Editor indicates that the Abuse Reporting Format (ARF) and Feedback Loop reports are generally triggered by users explicitly reporting messages as spam, and not simply moving messages to a junk folder.