Can using social media links or classes trigger spam filters?

Marketer from Email Geeks shares the opinion that many "we'll spam check your message" type services are of limited use these days. Filtering is granular to the individual recipient and based on Machine Learning so checking messages against a set of rules seems outdated.

Email marketer from Sendinblue shares that using social media links is generally safe but can be problematic if the links are broken or lead to spammy sites. It's important to regularly check your links and ensure they are directing to legitimate and trustworthy pages to maintain a good sender reputation.

Email marketer from StackExchange answers that it's unlikely that social media links alone will cause emails to be flagged as spam. If an IP or Domain is on a blacklist it's a bigger factor. But some spam filters can be triggered by using social media icons as the only content within an email body.

Email marketer from HubSpot responds that spam filters do not specifically target social media links or classes. The more likely cause of emails landing in spam are poor content quality, low sender reputation, or lack of authentication protocols such as SPF or DKIM.

Marketer from Email Geeks explains that rarely does one single thing or piece of code make an email be marked as spam and successful campaigns use social media buttons without issue. He suggests that if a campaign is already successful with social buttons, leave them alone.

Email marketer from Reddit shares anecdotal evidence that excessive use of social media icons/links without valuable content may contribute to lower engagement, which can indirectly affect deliverability over time. The user suggested focusing on providing value to subscribers.

Email marketer from EmailOctopus responds that while social media links themselves aren't always direct spam triggers, they can contribute to a higher spam score if the email lacks proper authentication or if the links lead to suspicious or low-quality content. It is crucial to maintain a balance and ensure your emails adhere to best practices.

Email marketer from Litmus explains that having social media links isn't a problem by itself, however spam filters will penalize you for a low sender reputation score. Ensure that you are using email authentication protocols like SPF, DKIM and DMARC to avoid ending up in the spam folder.

Email marketer from Mailjet explains that including social media links can sometimes increase your spam score if used excessively or if the destination URLs are flagged. It is important to use social media links judiciously and ensure the linked pages have good reputations.

Expert from Word to the Wise explains that a poor reputation combined with missing authentication and URL shorteners makes it more likely an email will land in the spam folder. They highlight that even if a sender is sending a legitimate email, the email might still be filtered incorrectly if they have a bad reputation.

Expert from Spamresource explains that some reputation services, like URIBL, are very sensitive to URLs that redirect to social media sites. Emails with links to these URLs may have issues with deliverability.

Documentation from Google Postmaster Tools details that embedding links to reputable social media profiles should not directly trigger spam filters if other aspects of the email are compliant (authentication, content quality, sender reputation). However, abusing links or linking to untrustworthy domains may negatively impact deliverability.

Documentation from Microsoft responds that while social media links, by themselves, are not explicitly listed as junk email triggers, poor sender reputation, low engagement, or association with known spam networks can indirectly cause emails containing these links to be marked as junk. Ensuring a positive sender reputation is crucial.

Documentation from Spamhaus explains that using shortened URLs can cause issues with Spam filters, as shortened URLs are often used by spammers to hide the true destination of the link. If you can avoid URL shorteners it is better.