Do TikTok links in email footers affect email deliverability?

Email marketer from Mailjet Blog advises to be cautious about the content you link to. They share that linking to sites that have been blacklisted or are known for questionable content can negatively affect your deliverability. They recommend checking the reputation of sites before linking to them.

Email marketer from Sendinblue Blog shares the importance of analyzing the links in your emails. They say that including links to websites with poor reputations or those frequently associated with spam can damage your sender reputation, leading to deliverability issues. They advise regularly auditing your links and using a link checker tool to ensure they're safe and reputable.

Email marketer from Quora emphasizes that while the presence of TikTok links alone isn't a guaranteed deliverability killer, factors like the linked domain's reputation and overall email content matter. They advise using reputable link shorteners and monitoring sender reputation.

Email marketer from Woodpecker recommends protecting your sender reputation and taking care of the URLs in your emails. They suggest using your own tracking domain to wrap links.

Email marketer from StackExchange explains that linking to a new or less-established domain (like a newer social media platform) carries some risk. They suggest using a custom tracking domain for social media links to isolate potential reputation issues.

Marketer from Email Geeks shares that there's always the potential for smaller domains, especially corporate ones, to block TikTok links if they disapprove of TikTok use.

Email marketer from GMass shares the importance of avoiding links to low-reputation sites. They explain that including links to sites with poor reputations or those frequently associated with spam can damage your sender reputation, leading to deliverability issues.

Email marketer from Neil Patel's Blog emphasizes that your domain reputation is crucial. They explain that consistently using links to untrustworthy or questionable sites can negatively impact your sender reputation, potentially affecting deliverability. They recommend monitoring your sender reputation and removing links that could be problematic.

Email marketer from Reddit shares that adding new social media links, including TikTok, shouldn't directly hurt deliverability unless the linked domain is blacklisted or known for spam. They recommend monitoring inbox placement and sender reputation after introducing new links.

Expert from Email Geeks explains why TikTok links might be blocked for political reasons, even though they aren't typically used to hide malicious content like bit.ly links were.

Expert from Spam Resource explains that link wrapping provides some protection against reputation damage from linked sites. Wrapping your links will stop bots from crawling the destination site, but if a human clicks through and the end destination has poor reputation your email will likely still get flagged.

Expert from Email Geeks explains that there are increasing moves to broadly block TikTok by western governments. Suggests defensively wrapping TikTok links in your click tracking domain as a precaution.

Expert from Email Geeks explains that domains can develop their own reputation in links, and blocklists aren't the only reason for delivery problems. They suggest wrapping the TikTok link in your own click-through domain to control the domain's reputation in the message.

Expert from Word to the Wise explains that your reputation with mailbox providers matters the most, and that all links in an email can contribute to this reputation. She suggests monitoring your sending reputation closely and adapting your linking practices accordingly.

Expert from Email Geeks shares that most ESPs wrap links for tracking, so any issue would only occur at mailbox providers where all links are clicked.

Documentation from Spamhaus explains the importance of monitoring blocklists. If the domain of any links in your emails end up on a DNSBL such as Spamhaus, there may be deliverability issues.

Documentation from Microsoft's Sender Support mentions that Outlook.com considers the reputation of linked domains when filtering emails. Microsoft explains that if your emails contain links to domains with a poor reputation, your messages are more likely to be classified as junk. They advise monitoring your links and avoiding those that may be associated with spam or phishing.

Documentation from Google's Sender Guidelines highlights that the links in your emails can influence deliverability. Google explains that linking to websites with a history of spam or malware can harm your sender reputation, causing your emails to be filtered as spam. They recommend ensuring that all links are to reputable and secure websites.

Documentation from RFC 1738 explains that any errors in a URI, or any part of a URI, can result in a message not being delivered due to errors in the address.

Documentation from IETF states that all URLs used should be fully compliant and tested for security vulnerabilities. This also helps protect deliverability.