How do hyperlinks in the body of an email affect deliverability?

Email marketer from Litmus shares that while link tracking is essential, using too many tracking parameters can make links appear suspicious to spam filters. They recommend keeping tracking parameters concise and relevant.

Email marketer from EmailAcademy explains that using link shorteners can negatively affect deliverability. Spammers often use link shorteners to hide malicious links, so using them can trigger spam filters. It's best to use full, transparent URLs.

Email marketer from ActiveCampaign shares that using secure (https) links is crucial for deliverability. ISPs and email clients prioritize secure connections, and using non-secure (http) links can trigger spam filters.

Email marketer from ZeroBounce explains that excessive redirects through multiple domains can raise suspicions and negatively impact your deliverability. Try to link directly to the final destination whenever possible.

Email marketer from Email Geeks shares that everything impacts reputation to an extent and that if you have tons of links that no one clicks, that could certainly cause issues, but that’s not really any different than an email with only a couple links that no one clicks.

Email marketer from Campaign Monitor shares that personalized links, such as those used for tracking or dynamic content, can improve deliverability. These links show that the sender is paying attention to the recipient and is not sending generic spam.

Email marketer from SparkPost shares that using links from your own authenticated domain helps improve deliverability. This builds trust with ISPs and shows that you are a legitimate sender.

Email marketer from Email Geeks explains that including third party links that are shared my other senders who may have bad practices, that can definitely matter.

Email marketer from Reddit answers that the sheer number of links isn't the primary issue, but rather the context and destination of those links. A few well-placed, relevant links are better than many irrelevant or suspicious ones.

Email marketer from Sendinblue shares that the placement of links is important. Too many links in the header or footer, or hidden links, can be seen as suspicious by spam filters. Links should be naturally integrated into the body of the email.

Email marketer from Email Geeks shares there’s no scenario where I would give blanket advice to any sender to avoid links, regardless of whether you call them text links, CTA links, button links, image links, etc.. A link is a link, emails should have links if you expect people to engage and do something with it in almost all circumstances.

Email marketer from HubSpot explains that broken links can negatively impact your sender reputation over time as mailbox providers interpret it as neglect of your email program, suggesting that the email is not well maintained.

Email marketer from Mailjet explains that links can affect your sender reputation because mailbox providers analyze the domains you link to. Linking to reputable sites improves your reputation, while linking to spammy or malicious sites can harm it.

Email marketer from Email Geeks explains that they've had a harder time with lots of links but if all links point to one brand they should be fine, but multiple brands would be different.

Email marketer from StackOverflow explains that if you link to a domain with a poor reputation, even if it's just one link, your email's deliverability can be affected. They suggest checking the reputation of domains before linking to them.

Expert from Word to the Wise explains that linking to sites in 'bad neighborhoods' (sites with poor security, spammy content, or malicious intent) can negatively impact your sender reputation and deliverability. Email providers often correlate the reputation of linked domains with the sender's reputation.

Expert from SpamResource explains that link cloaking, where the displayed URL is different from the actual destination, is a common tactic used by spammers and phishers. Emails containing cloaked links are highly likely to be filtered as spam.

Expert from Email Geeks shares that the number of hyperlinks in an email is not likely to affect deliverability. However, if some of the links go to bad places, it could cause issues.

Expert from Email Geeks explains that avoiding text links isn’t a deliverability thing at all, and that some marketer is trying to be clever.

Documentation from DMARC.org explains that DMARC policies can affect how links are treated. If your DMARC policy is set to 'reject' and your links redirect through a domain that fails DMARC checks, your email may be blocked.

Documentation from RFC explains that incorrect URL formatting can lead to deliverability issues. Ensuring URLs adhere to standards ensures they are correctly interpreted by email clients and servers.

Documentation from Microsoft explains that including links to sites on Microsoft's blocked list will negatively impact deliverability, potentially landing emails in the junk folder or blocking them entirely.

Documentation from Gmail Help explains that deceptive links, such as those that lead to phishing sites or malware downloads, are a major red flag. Gmail actively filters emails containing these types of links to protect users.