Will using Stripe for sending emails affect email deliverability?
Summary
What email marketers say11Marketer opinions
Email marketer from Litmus explains that as long as best practices are followed, third party senders such as stripe won't affect deliverability. But you must make sure they meet all the requirements. Including, DKIM, DMARC and SPF setup.
Email marketer from Mailjet discusses the concept of shared IP reputation. When using a service like Stripe, your emails are sent using their shared IP addresses. If Stripe maintains a good IP reputation, your deliverability is generally good. However, if other users of Stripe send spam, it can negatively impact your deliverability.
Marketer from Email Geeks explains that there shouldn't be deliverability issues if messages come from stripe.com instead of your domain, especially if Stripe doesn't allow custom From addresses. However, if custom From addresses are allowed and not set up correctly, it may cause problems. Changing the From address might also cause minor customer support headaches.
Email marketer from Reddit states that using a reputable third-party service like Stripe for sending emails usually doesn't negatively affect deliverability, assuming they adhere to email best practices. However, they caution that if your domain's DMARC policy is strict (p=reject), you need to ensure Stripe is properly authorized to send on behalf of your domain.
Email marketer from Stripe Support shares that Stripe uses a dedicated email infrastructure, and if you're using Stripe to send emails (like receipts), they handle the technical aspects of deliverability, including authentication (SPF, DKIM) and reputation management. This generally ensures good deliverability for transactional emails.
Email marketer from GMass shares it depends on your current setup. Stripe's deliverability is generally good, but it can affect things if you have a strict DMARC record because you need to authorize stripe to send emails for you. Make sure they have DMARC, DKIM and SPF set up.
Email marketer from Email on Acid explains that maintaining a good sender reputation is essential for deliverability. Services like Stripe must actively manage their sender reputation to ensure emails reach the inbox. Factors like bounce rates, spam complaints, and engagement rates all contribute to sender reputation.
Email marketer from Validity shares that the bounce rate can impact deliverability. Third-party sending service might experience high bounce rates, which can affect deliverability. Stripe must keep bounces under control.
Marketer from Email Geeks clarifies that DMARC is only an issue if it's already enabled on the domain used in the From address and wont influence Stripe if the messages are sent from stripe.com
Email marketer from Sendgrid says that email warmup is an important piece of setting up your email. Warming up your email with services like Stripe will improve deliverability.
Email marketer from MailerQ says that having a dedicated IP when using a third party sender will improve deliverability. However you need to manage it.
What the experts say3Expert opinions
Expert from Email Geeks shares an analysis of a Stripe receipt, noting that Stripe uses AmazonSES, double DKIM signs, publishes DMARC p=reject, and includes a BIMI header. Concluding that there isn’t any reason to expect delivery problems letting stripe handle the mail.
Expert from Spam Resource explains that your email reputation depends on following email best practices, but using a third party sender like Stripe means you are inheriting their reputation. So make sure you evaluate how trustworthy they are before sending through them.
Expert from Word to the Wise shares that reputation is complex. There are multiple types of reputation you have to consider, IP reputation, domain reputation, content reputation, infrastructure reputation and more. You need to make sure all those are in tip top shape to send emails successfully. So when using a third party you need to rely on their reputation, but make sure your content, domain and IP follow email best practices.
What the documentation says5Technical articles
Documentation from Google explains how to improve deliverability if you are having issues, it says to make sure you are authenticating your email with SPF, DKIM and DMARC. Also it says to not send spam emails and always have a good list of subscribers.
Documentation from RFC Editor defines DKIM, it is used to associate a domain name with an email message, thereby permitting a signing domain to claim some responsibility for the message. This is essential for third party senders like stripe
Documentation from DMARC.org explains that a strict DMARC policy (p=reject or p=quarantine) can impact deliverability if third-party services are not properly aligned with your domain. You need to ensure Stripe is authorized to send emails on behalf of your domain by configuring SPF and DKIM records correctly.
Documentation from Amazon Web Services explains the importance of sender authentication (SPF, DKIM, DMARC) for email deliverability. It highlights that properly configuring these authentication methods significantly improves the likelihood of emails reaching the recipient's inbox, and services like Stripe, using SES, often handle this configuration for their users.
Documentation from RFC Editor defines the Sender Policy Framework (SPF) and how it can be used to authorize sending mail servers for a domain. This is a key element in ensuring third-party services like Stripe can send emails without being flagged as spam.