Why were there delays to Apple domains in January 2024 and have they been resolved?

Summary

In January 2024, email senders experienced delays delivering to Apple domains. These were attributed to a combination of factors, including a brief service disruption on January 17th confirmed by Apple, intermittent MX record issues, and potential server problems on Apple's end. A surge in spam led to increased filtering, and Apple may have rotated their MX IPs. While Google Workspace experienced no widespread issues, experts observed 'blips'. The issues were largely resolved by late January. To maintain deliverability, it's crucial to monitor delivery rates, verify email server configurations, comply with email authentication standards (SPF, DKIM, DMARC), actively monitor blacklists, check rDNS records, and understand potential DNS propagation delays.

Key findings

  • Service Disruption: Apple confirmed a brief Mail service disruption on January 17, 2024, resolved within hours.
  • MX Record Issues: Reports indicated intermittent issues with Apple's MX records around January 17th.
  • Root Causes: The delays were likely due to Apple server issues, increased spam filtering, and potential rotation of Apple's MX IPs.
  • Resolution Timeline: The issues appeared to be largely resolving by late January 2024.
  • Traffic: Surge in spam traffic.

Key considerations

  • Monitoring: Continuously monitor email delivery rates to Apple domains.
  • Configuration: Verify email server configurations for optimal delivery, checking DNS and rDNS records.
  • Authentication: Ensure compliance with email authentication standards (SPF, DKIM, DMARC).
  • Blacklist Monitoring: Actively monitor and address blacklist status to maintain deliverability.
  • General Deliverability: Maintain a positive sender reputation through good email practices.

What email marketers say
10Marketer opinions

In January 2024, email senders experienced delays in delivering messages to Apple domains. These delays were attributed to several factors, including potential server issues on Apple's end, increased spam filtering due to a surge in spam, and possible rotations of Apple's MX IPs. The issue appeared to be resolving by late January, with many reporting improved delivery times. Experts recommend monitoring delivery rates, verifying email server configurations, and ensuring compliance with email best practices like SPF, DKIM, and DMARC to maintain deliverability to Apple domains.

Key opinions

  • Root Causes: Delays were likely due to Apple server issues, increased spam filtering, and possible rotation of Apple's MX IPs.
  • Resolution Timeline: The issues appeared to be resolving by late January 2024.
  • IP Changes: Apple rotated something causing IP changes.

Key considerations

  • Monitoring: Continuously monitor email delivery rates to Apple domains.
  • Configuration: Verify email server configurations for optimal delivery.
  • Authentication: Ensure compliance with email authentication standards (SPF, DKIM, DMARC).
  • Blacklist Monitoring: Actively monitor blacklists to reduce delivery delays.
Marketer view

Email marketer from LinkedIn user EmailPro shares that the Apple email delays in January 2024 were likely due to a combination of server maintenance and increased spam filtering. They mentions that Apple has implemented fixes and the delays are mostly resolved as of late January.

February 2025 - LinkedIn
Marketer view

Email marketer from Reddit user u/EmailExpert shares that Apple had some server issues in January 2024 that caused delays in email delivery. They mention that the issue seems to have been resolved by late January, with most users reporting normal delivery times.

October 2023 - Reddit
Marketer view

Email marketer from Email Geeks confirms that the issue with Apple domains appears to be resolved as of approximately four hours prior to the message.

April 2021 - Email Geeks
Marketer view

Email marketer from Twitter user @EmailUpdates reports that they received confirmation from multiple sources that Apple had resolved the email delivery delays as of January 19, 2024. They recommend monitoring delivery rates to confirm.

December 2023 - Twitter
Marketer view

Email marketer from EmailGeekForum user MailGuru reports experiencing significant delays in email delivery to Apple domains around January 16-17, 2024. They speculated about potential filtering issues or server problems on Apple's end, but notes improvements by January 18th.

August 2023 - EmailGeekForum
Marketer view

Email marketer from Email Sender Inc indicates the importance of monitoring email blacklists that may have caused the Apple email delays in January 2024. It explains that identifying your presence on such lists and taking remediation steps is important to resolving your delivery.

October 2023 - Blog Post
Marketer view

Email marketer from StackOverflow user MailDev suggests that the issue could have been caused by a combination of increased security measures by Apple and potential misconfiguration of some email servers. They advise checking email server configurations for optimal delivery.

February 2025 - StackOverflow
Marketer view

Email marketer from Quora user EmailInsights speculates that a surge in spam targeting Apple domains in early January 2024 may have triggered more aggressive filtering, leading to the delays. They suggest senders review their email marketing practices to ensure compliance.

February 2025 - Quora
Marketer view

Email marketer from MailChimp Forum user DeliverabilityPro explains to ensure deliverability to Apple domains, it is important to authenticate your emails using SPF, DKIM, and DMARC. In addition to also monitoring IP and domain reputation, as well as list hygiene best practices.

October 2023 - MailChimp Forum
Marketer view

Email marketer from Email Geeks shares connection rejections from specific Apple MX IPs in the last 2 days and notes that rejections have dropped and accepted messages have spiked on other Apple MX IPs, suggesting they have rotated something.

October 2024 - Email Geeks

What the experts say
4Expert opinions

In January 2024, reports surfaced of email delivery delays to Apple domains. Experts at Email Geeks observed these issues, confirming that they were likely related to problems on Apple's side. While a direct cause for the Apple delays is not explicitly stated by SpamResource, they suggest that mailbox providers sometimes implement stricter spam filtering in response to sudden shifts in sending patterns, which may contribute to such delays. Word to the Wise highlights that ensuring deliverability is an ongoing process that requires attention to email reputation, authentication, content quality and list hygiene.

Key opinions

  • Root Cause: The Apple email delays in January 2024 were likely due to issues on Apple's side.
  • Potential Triggers: Changes in sending volume or content could trigger stricter spam filtering, impacting deliverability.
  • Confirmed Issues: Confirmed 'blips' from experts that point to a known issue.

Key considerations

  • General Deliverability: Prioritize building and maintaining a positive sender reputation.
  • Email Authentication: Implement robust email authentication protocols.
  • Content Quality: Focus on crafting high-quality, engaging email content.
  • List Hygiene: Maintain clean and engaged email lists.
Expert view

Expert from Email Geeks initially mentions hearing about the issue and that it may have cleared up, but later confirms seeing a blip in their dashboards. They pinpoint the start of the issue around noon the previous day, ending 4-5 hours prior to the message.

April 2022 - Email Geeks
Expert view

Expert from Email Geeks shares that she has seen other reports of delays to Apple domains, indicating a potential issue on Apple's side and not the user's.

October 2021 - Email Geeks
Expert view

Expert from Word to the Wise explains general factors that often affect email deliverability. This includes issues with reputation, authentication, content, and list hygiene that are important when delivering to Apple domains. However, it does not specifically call out the January delays.

February 2025 - Word to the Wise
Expert view

Expert from SpamResource notes that while they don't have specific information about Apple delays in January 2024, deliverability issues often stem from increased spam filtering efforts by mailbox providers. Sudden changes in sending volume or content could trigger these filters.

June 2024 - SpamResource

What the documentation says
6Technical articles

In January 2024, email delivery delays to Apple domains were experienced. Apple's System Status page confirmed a brief service disruption on January 17th, which was resolved within hours. MXToolbox reported intermittent issues with Apple's MX records around the same date. Google Workspace Status Dashboard indicated no widespread email delivery issues, suggesting the Apple issue was isolated. These delays could also have resulted from network congestion, server overloads as stated in RFC 5321, temporary DNS propagation delays as described by DNSViz and finally a potential lack of rDNS record on the sending server as explained by Digital Ocean.

Key findings

  • Service Disruption: Apple experienced a brief mail service disruption on January 17, 2024.
  • MX Record Issues: Intermittent issues with Apple's MX records were reported around January 17, 2024.
  • Isolated Issue: Google Workspace reported no widespread issues, suggesting the problem was specific to Apple domains.
  • Potential Causes: Network congestion, server overloads, and temporary DNS propagation delays could have contributed to the delays.

Key considerations

  • rDNS Records: Verify that sending servers have properly configured reverse DNS (rDNS) records to ensure deliverability.
  • DNS Propagation: Understand that DNS propagation delays can temporarily impact email delivery.
  • MX Record Checks: Monitor your MX records to ensure they are correctly configured
Technical article

Documentation from RFC 5321 (SMTP standard) explains that temporary delivery failures, resulting in timeouts, can occur due to network congestion, server overloads, or temporary unavailability of the destination server (in this case, Apple's mail servers).

January 2023 - ietf.org
Technical article

Documentation from Google Workspace Status Dashboard reported no widespread issues that would have affected email delivery in general for January 2024, confirming the Apple issue was isolated. This can be used to compare with other services that were operational at the same time.

November 2023 - Google
Technical article

Documentation from DNSViz explains that temporary DNS propagation delays can sometimes impact email delivery, this could have been caused by updates to Apple's servers. Ensuring correctly configured DNS records will assist here.

September 2024 - DNSViz
Technical article

Documentation from MXToolbox indicates that some users reported intermittent issues with Apple's MX records around January 17th, 2024. It explains that these issues could have caused temporary delays in email delivery to Apple domains.

July 2022 - MXToolbox
Technical article

Documentation from Digital Ocean states that a configured reverse DNS (rDNS) record allows a receiving server to perform a reverse DNS lookup to confirm that the sending server is authorized to send email from the domain it claims to represent. Receiving servers often reject messages from sending servers that lack rDNS records.

June 2024 - Digital Ocean
Technical article

Documentation from Apple's System Status page indicates a brief service disruption affecting Mail services on January 17, 2024. The issue was resolved within a few hours, potentially causing delays for some users.

December 2022 - Apple