Why is my BIMI logo not showing in Gmail and other email clients?

Email marketer from Litmus Blog explains that not all email clients support BIMI. Even if you have everything configured correctly, the recipient's email client must support BIMI for the logo to display. Check support lists for the latest information and test emails in various clients.

Marketer from Email Geeks shares that clearing the Gmail app cache (via Settings > Apps > Gmail > Clear Cache) might resolve display issues.

Email marketer from Reddit shares that Gmail can be finicky about BIMI. They recommends checking if your sending IP has a good reputation, the volume of emails sent, and if users mark your emails as spam. High spam rates will prevent BIMI logos from displaying. Also ensure your logo meets Gmail's SVG format and size requirements precisely.

Marketer from Email Geeks explains that BIMI implementation is not retroactive.

Email marketer from Stackoverflow responds explaining that you need a DMARC policy set to either `p=quarantine` or `p=reject`. If your DMARC record is set to `p=none`, BIMI will likely not work. Ensure your DMARC record is correctly published and that the reports are being monitored.

Email marketer from Campaign Monitor explains that BIMI implementation issues can stem from propagation delays. Even after setting up everything correctly, it may take up to 72 hours for the changes to propagate across the internet and for BIMI logos to start displaying.

Marketer from Email Geeks explains that even after a BIMI logo is ingested, it may take some time to propagate, and Android's caching can be problematic.

Marketer from Email Geeks explains that the presence of a BIMI record and VMC doesn't guarantee the logo will display, as there are internal factors at each Mailbox Provider (MBP). Gmail also has internal factors like volume, reputation and complaint rate which can affect if the logo displays.

Email marketer from DMARC Analyzer Blog shares that a poor sender reputation can prevent BIMI logos from appearing. Mailbox providers prioritize user experience, so if your sending domain or IP address has a history of spam or abuse, your BIMI logo may be suppressed.

Email marketer from EmailGeeks Forum shares that some email clients, particularly on mobile devices, may cache previous versions of emails. Force-closing and reopening the email client, or clearing the cache, might be required to see the BIMI logo.

Email marketer from Valimail Support Website explains that common reasons for a BIMI logo not showing include incorrect DNS configuration, DMARC not properly enforced, the VMC not being validated by the Certificate Authority, or caching issues at the receiving mail server. Some mail clients may also have internal reputation or spam filtering systems which impact display.

Email marketer from Twitter notes that the SVG file must be in the correct format and meet specific requirements (e.g., no external links, properly optimized). Even small errors can cause BIMI to fail. Using a BIMI SVG optimizer can help to create an SVG file that's compatible with BIMI.

Email marketer from Mailhardener Blog explains if you're sending emails from a subdomain, the BIMI record needs to be set up for that specific subdomain, as well as a DMARC record. DMARC needs to be set up on the parent domain as well to allow BIMI to work for the subdomain.

Expert from Word to the Wise explains that delays in VMC validation can cause BIMI issues. Ensure that the Certification Authority has thoroughly validated your trademark and domain ownership. Contacting the CA directly can sometimes expedite the validation process.

Expert from SpamResource explains that your BIMI logo might not show if your emails consistently land in the spam folder. Improve sender reputation and ensure proper email authentication to improve deliverability and BIMI visibility.

Documentation from AuthSMTP Knowledge Base explains that the BIMI DNS record must be published at the correct location: `_bimi.yourdomain.com`. The record should contain the location of your SVG logo and optionally the location of your VMC. Incorrect DNS record configuration is a common cause of BIMI failing to display.

Documentation from DigiCert explains that obtaining a VMC involves verifying your trademark with the appropriate trademark office, undergoing identity verification, and submitting your SVG logo for validation. The VMC is cryptographically linked to your domain, confirming that you are authorized to use the logo in email.

Documentation from Entrust Website explains that a Verified Mark Certificate (VMC) confirms the trademark status of your logo and that you are the legal owner. The VMC must be issued by an authorized certification authority and meet their specific guidelines for issuance. Incorrect formatting of the SVG logo can also cause issues.

Documentation from BIMI Group Official Website explains that to display a BIMI logo, you need a valid, properly formatted BIMI DNS record, DMARC enforcement (p=quarantine or p=reject), and a Verified Mark Certificate (VMC) for your logo. Gmail requires a VMC.