Why is my BIMI logo not showing in Gmail?

Email marketer from a StackOverflow thread responds that incorrect DNS settings are a common cause. He recommends double-checking the syntax and placement of the BIMI record.

Email marketer from Email on Acid shares that inconsistencies between the logo used for BIMI and the branding on the website can cause issues, as some email clients may perform visual checks.

Email marketer from AuthSMTP discusses that not all email providers support BIMI, and Gmail might not display the logo if the recipient's email client doesn't support BIMI.

Email marketer from OnlyMyEmail notes that common issues include problems with the VMC, incorrect DNS configuration, and DMARC policies not being properly enforced, all of which will prevent the logo from showing.

Email marketer from a LinkedIn post indicates that Gmail's reputation system might delay or prevent the logo from displaying if the sender's domain has a poor reputation.

Email marketer from Mailjet shares that BIMI can improve deliverability if implemented correctly. Correct implementation can take time to be recognised by the email providers.

Email marketer from a Reddit thread shares that it may take a few days or weeks for Gmail to start displaying the BIMI logo after implementation due to caching and propagation delays.

Email marketer from a Twitter post says that BIMI propagation can take time for all email servers to update. Be patient before assuming something is wrong.

Email marketer from Email Geeks states that there is no issue with the BIMI record or VMC, and that other factors can influence Google's decision to display a logo.

Email marketer from Val Geisler's website emphasizes the importance of patience when implementing BIMI. It can take time for ISPs and email clients to recognize and display the logo, even after all technical requirements are met.

Email marketer from Email Geeks narrowed down the BIMI issue to how Google interprets a change in the VMC guidelines.

Email marketer from Email Geeks explains that email reputation and volume can impact whether a logo is displayed. It also mentions that it may take time for all servers to catch up with DNS updates.

Email marketer from Email Geeks shares information that Google is now only accepting the Trademark Office URL and not the Trademark Office Name as a valid VMC guideline.

Expert from Word to the Wise explains that implementing BIMI and troubleshooting issues is complex, and not all mailbox providers have implemented BIMI yet. Ensuring SPF, DKIM, and DMARC are correctly configured is a prerequirement.

Expert from Email Geeks suggests publishing the BIMI record at the root domain (bootbarn.com) instead of the subdomain, as subdomains inherit records from the organizational domain if DMARC enforcement is in place.

Expert from Word to the Wise, Laura Atkins, explains that common reasons for BIMI logos not showing include problems with the VMC, DMARC configuration issues, and incorrect DNS settings. She also highlights the importance of the VMC being issued by a recognized Certificate Authority.

Documentation from DigiCert explains that issues with VMC validation can prevent BIMI logos from displaying. They suggest ensuring that the VMC is issued by a recognized authority and correctly installed.

Documentation from dmarcian emphasizes that DMARC must be set to either 'p=quarantine' or 'p=reject' for BIMI to work. No logo will show if DMARC is set to 'p=none'.

Documentation from Entrust details the specific requirements for VMCs, including trademark registration status and logo format. They explain that if the logo doesn't meet the specific format requirements, it will not display.

Documentation from BIMI Group details the technical requirements for BIMI, which include having DMARC set to 'p=quarantine' or 'p=reject', a valid VMC (Verified Mark Certificate), and a correctly formatted BIMI DNS record. If any of these are missing, the logo will not display.