Why is Microsoft blocking my IP address even after warming up?

Summary

Even after warming up an IP address, Microsoft may continue to block it due to underlying issues impacting sender reputation, list hygiene, engagement, and technical configurations. Sending non-opt-in email guarantees blocks, while low subscriber engagement signals to Microsoft that recipients don't want the mail. High complaint rates, hitting spam traps, being on blocklists, and inconsistent sending volume contribute to poor reputation. Proper email authentication (SPF, DKIM, DMARC) is crucial. On shared IPs, others' sending practices affect deliverability. Monitoring SNDS, participating in FBL, testing emails, and ensuring relevant content are key to mitigating these issues.

Key findings

  • Non-Opt-in = Blocked: Sending non-opt-in email will always result in blocks from Microsoft.
  • Reputation Matters: Poor sender reputation stemming from various issues (complaints, spam traps, etc.) can lead to blocking even after warming up.
  • Engagement is Key: Low subscriber engagement signals to Microsoft that recipients don't want the mail.
  • List Quality Matters: Poor list hygiene (old, unengaged, purchased lists) leads to high bounce rates and spam complaints.
  • Technical Configurations: Missing or incorrect email authentication (SPF, DKIM, DMARC) causes deliverability issues.
  • Monitoring is Essential: Monitoring SNDS and feedback loops helps identify and address problems.
  • Sending Volume is Crucial: Inconsistent sending volume can trigger spam filters, blocking email

Key considerations

  • Obtain Explicit Consent: Ensure that all recipients have explicitly opted-in to receive your emails.
  • Clean Your Lists Regularly: Maintain good list hygiene by removing unengaged subscribers.
  • Create Relevant Content: Produce engaging, relevant email content to encourage subscriber interaction.
  • Proper Authentication: Implement SPF, DKIM, and DMARC to authenticate your emails.
  • Monitor SNDS: Regularly monitor your IP's health using Microsoft's SNDS.
  • Participate in FBL: Use Microsoft's Feedback Loop (FBL) to remove complainers from your list.
  • Test Emails: Test your emails for deliverability issues before sending.
  • Consistent Volume: Maintain a consistent sending volume to avoid triggering spam filters.

What email marketers say
10Marketer opinions

Even after warming up an IP address, Microsoft may continue to block it due to various factors impacting sender reputation. These factors include poor list quality (old, unengaged, purchased lists), high complaint rates, sending unwanted email, misleading content, hitting spam traps, being listed on blocklists, and issues related to shared IP pools. Aggressive throttling by Microsoft and sudden increases in sending volume can also lead to blocks. Monitoring feedback loops, maintaining consistent sending patterns, and regularly testing emails are crucial for maintaining deliverability.

Key opinions

  • Poor Reputation: Even after IP warm-up, a poor sender reputation can lead to continued blocking. This is influenced by factors like spam complaints and low engagement.
  • List Quality: Sending to old, unengaged, or purchased lists can cause high bounce rates and spam complaints, leading to blocks.
  • Content Issues: Poor or misleading content in emails can cause users to mark them as spam, negatively impacting sender reputation and leading to blocks.
  • Blocklist Status: Being listed on a DNS blocklist or Realtime Blackhole List (RBL) can result in continued blocking, even after IP warm-up.
  • Aggressive Throttling: Microsoft may employ aggressive throttling, which can lead to emails being blocked or delayed.
  • Sudden Volume Increases: Sudden increases in sending volume after the warm-up period can trigger spam filters and cause blocks.
  • Shared IP Impact: On shared IP pools, the actions of other senders can affect your deliverability, leading to blocks.
  • Spam Traps: Sending emails to spam traps negatively impacts sender reputation and can lead to blocks.

Key considerations

  • Monitor Reputation: Regularly monitor your sender reputation to identify and address any factors that may be negatively impacting it.
  • Clean Email Lists: Maintain clean and engaged email lists by removing old, unengaged, and purchased contacts.
  • Optimize Content: Ensure email content is relevant, engaging, and avoids misleading subject lines to reduce spam complaints.
  • Check Blocklist Status: Regularly check if your IP address is listed on any blocklists and take steps to remove it if necessary.
  • Monitor Feedback Loops: Monitor feedback loops for complaints and adjust sending practices accordingly.
  • Maintain Volume Consistency: Avoid sudden increases in sending volume after the warm-up period and maintain consistent sending patterns.
  • Test Emails Regularly: Regularly test emails to identify potential deliverability issues before sending to a large audience.
Marketer view

Email marketer from Email Vendor Reputation FAQ shares that your IP may be on a blocklist. After warming up check if your IP address has been mistakenly listed on any DNS blocklists or Realtime Blackhole Lists (RBLs).

December 2022 - Email Vendor Reputation FAQ
Marketer view

Email marketer from Mailjet shares that if you're on a shared IP, the actions of other senders can impact your deliverability. Even with a proper warm-up, a neighbor's poor sending practices can lead to your IP being blocked.

March 2023 - Mailjet
Marketer view

Email marketer from Stack Overflow suggests that even after a warm-up, Microsoft might block you if users are marking your emails as spam. High complaint rates are a major red flag for Microsoft's filtering systems.

July 2023 - Stack Overflow
Marketer view

Email marketer from SendGrid Support explains that Microsoft sometimes employs aggressive throttling. Monitor feedback loops for complaints, check your Sender Score regularly, and keep the content relevant and engaging.

June 2022 - SendGrid Support
Marketer view

Email marketer from Microsoft Support shares that even after warming up, your IP may still be blocked if your IP or sending domain has a poor reputation. This is often due to factors like sending unwanted email, low engagement rates, or being listed on blocklists.

October 2023 - Microsoft Support
Marketer view

Email marketer from Reddit suggests that, even with a warmed-up IP, poor content or misleading subject lines can cause users to mark emails as spam. This can negatively impact your sender reputation and lead to blocks.

November 2023 - Reddit
Marketer view

Email marketer from Email Marketing Forum suggests that the quality of your email list is important. Even with a warmed-up IP, sending to old, unengaged, or purchased lists can lead to high bounce rates and spam complaints, causing blocks.

May 2022 - Email Marketing Forum
Marketer view

Email marketer from ReturnPath explains that sudden increases in sending volume after the warm-up period can trigger spam filters. Continue to gradually increase volume, even after the initial warm-up phase.

October 2022 - ReturnPath
Marketer view

Email marketer from GlockApps suggests that regularly test your emails to identify potential deliverability issues. Testing helps identify potential issues that might cause filters to block your emails.

April 2022 - GlockApps
Marketer view

Email marketer from Litmus suggests that sending to spam traps can lead to blocks. Even with a warmed-up IP, hitting spam traps indicates list hygiene issues that will negatively impact your reputation.

March 2024 - Litmus

What the experts say
5Expert opinions

Even after warming up an IP address, Microsoft may continue blocking it due to underlying issues that affect sender reputation and engagement. Sending non-opt-in email will always result in blocks. Low subscriber engagement, stemming from irrelevant content or poor list hygiene, signals to Microsoft that recipients don't want the mail, leading to continued blocks. Overcoming these blocks requires addressing the root causes of poor reputation, such as improving list quality, ensuring opt-in practices, and creating engaging content.

Key opinions

  • Non Opt-in Email: Sending non opt-in email will always result in blocks from Microsoft.
  • Deeper Issues Persist: Continued blocking after warming up indicates deeper issues like poor list hygiene, high complaint rates, or technical configuration problems.
  • Lack of Subscriber Engagement: If subscribers are not actively engaged with emails or the content is irrelevant, Microsoft may block the IP.
  • Reputation Impact: Poor sender reputation stemming from list quality, low engagement, or irrelevant content can result in Microsoft blocking even after warming up.

Key considerations

  • Ensure Opt-in Practices: Verify that you are only sending mail to recipients who have explicitly opted in to receive it.
  • Improve List Hygiene: Regularly clean your email lists to remove unengaged subscribers and reduce complaint rates.
  • Relevance and Engagement: Create compelling, relevant email content that encourages subscriber engagement to signal to Microsoft that your emails are wanted.
  • Investigate Technical Issues: Thoroughly examine your technical setup to identify and fix any configuration problems that may be contributing to deliverability issues.
Expert view

Expert from Email Geeks explains that there are no blocks against certain types of content really. 'Content' (and domain and IP) are really just the identifiers that the reputation is hung off of. The fact that he couldn’t get 400 messages before the blocks were back up says that the recipients REALLY didn’t want that mail.

July 2021 - Email Geeks
Expert view

Expert from Spam Resource explains that continued blocking after warming up often indicates deeper issues like poor list hygiene, high complaint rates, or technical configuration problems that require thorough investigation beyond just the IP warm-up process.

December 2024 - Spam Resource
Expert view

Expert from Word to the Wise shares that even after warming up, Microsoft may block your IP if your sender reputation is poor, content is irrelevant or spammy, and subscribers aren't actively engaged with your emails, indicating deeper trust issues beyond the initial IP warm-up.

February 2023 - Word to the Wise
Expert view

Expert from Email Geeks explains that there is no way to warm your way out of a block for sending non opt-in email and Microsoft is actively blocking this mail because it’s spam.

July 2024 - Email Geeks
Expert view

Expert from Email Geeks shares that even with single opt-in, if Microsoft blocked the IP and before the sender got a week into warmup (only sending 400 emails) they were blocked again, it means Microsoft simply does not think their subscribers want that mail and something is wrong that goes deeper than warmup.

June 2022 - Email Geeks

What the documentation says
4Technical articles

Even after warming up an IP address, Microsoft may still block it due to factors detectable through their monitoring tools and adherence to email standards. Specifically, low engagement, high spam trap hits, inconsistent sending volume, and lacking proper email authentication (SPF, DKIM, DMARC) can lead to continued blocks. Participating in Microsoft's Feedback Loop (FBL) to remove subscribers who mark emails as spam is essential for maintaining list hygiene and reducing the risk of blocks.

Key findings

  • SNDS Monitoring: Microsoft's Sender Network Data Services (SNDS) helps monitor IP health; low engagement, high spam trap hits, and complaint rates can lead to blocks after warmup.
  • Authentication: Proper email authentication (SPF, DKIM, DMARC) is crucial; missing or incorrect authentication can cause deliverability issues and blocks even with a warmed-up IP.
  • Sending Volume: Maintaining consistent sending volume and patterns is important after warmup; drastic changes can trigger spam filters.
  • Feedback Loop: Participating in Microsoft's Feedback Loop (FBL) identifies subscribers who mark emails as spam, allowing removal to improve list hygiene.

Key considerations

  • Monitor SNDS: Use Microsoft's SNDS to regularly monitor IP health and address any issues identified.
  • Implement Authentication: Ensure proper email authentication (SPF, DKIM, DMARC) is correctly configured to improve deliverability.
  • Maintain Sending Patterns: Maintain consistent sending volume and avoid drastic changes in sending patterns after the initial warm-up.
  • Participate in FBL: Utilize Microsoft's Feedback Loop (FBL) to identify and remove subscribers who mark emails as spam.
Technical article

Documentation from Microsoft details that participating in Microsoft's Feedback Loop (FBL) helps identify subscribers who mark your emails as spam. Removing these subscribers improves list hygiene and reduces the risk of blocks.

June 2023 - Microsoft
Technical article

Documentation from Microsoft SNDS explains that using the Sender Network Data Services (SNDS) allows you to monitor the health of your IP address as seen by Microsoft. Low complaint rates, high trap hits and low engagement after a warmup period can lead to continued blocking.

October 2024 - Microsoft SNDS
Technical article

Documentation from RFC explains that after the initial IP warmup, it's important to maintain a consistent sending volume and sending patterns. Drastic changes in volume can trigger filters even if the IP was initially warmed up properly.

November 2022 - RFC
Technical article

Documentation from Outlook.com Postmaster describes how ensuring proper authentication (SPF, DKIM, DMARC) is essential. Even with a warmed-up IP, missing or incorrect authentication can lead to deliverability issues and blocks.

May 2021 - Outlook.com Postmaster