How can I improve my sender reputation and inbox placement with Microsoft?

Email marketer from EmailOnAcid shares that consistent sending volume, engagement, and proper authentication (SPF, DKIM, DMARC) are crucial for improving sender reputation. They also recommend segmenting your email list and removing unengaged subscribers.

Email marketer from Sendgrid shares that using dedicated IP addresses can give you more control over your sender reputation with Microsoft. Dedicated IPs allow you to build a reputation independently of other senders, which can improve deliverability.

Email marketer from Email Marketing Forum says maintaining good list hygiene by regularly removing inactive or unengaged subscribers can significantly improve your sender reputation with Microsoft. Sending emails to only engaged recipients reduces the likelihood of spam complaints.

Email marketer from Mailjet answers increasing email engagement through personalization, relevant content, and clear calls-to-action can positively impact sender reputation with Microsoft. Encouraging recipients to add your email address to their address book also helps.

Email marketer from Litmus recommends testing your emails with different email clients before sending them to a large audience. Testing ensures that your emails are properly formatted and displayed in Microsoft Outlook and other email clients, reducing the likelihood of deliverability issues.

Email marketer from Microsoft Support emphasizes adhering to Microsoft's policies and guidelines for sending emails to avoid being marked as spam. It includes guidelines on content, frequency, and sender authentication.

Email marketer from Gmass shares that using double opt-in for new subscribers ensures that only genuinely interested recipients are added to your email list, which can help improve your sender reputation with Microsoft.

Email marketer from Reddit explains that if you're using a new IP address, gradually warming it up by sending small volumes of emails and increasing the volume over time can help establish a positive reputation with Microsoft.

Email marketer from StackOverflow recommends implementing feedback loops (FBLs) to identify and address complaints from Microsoft users. FBLs provide information about which emails are being marked as spam, allowing you to remove those recipients from your list.

Expert from Email Geeks shares that Microsoft doesn't react as nimbly as Gmail does, and reputation is a measure of past performance. It takes as long to fix a reputation as it did to create it. There's no shortcut. You may be able to open a ticket through their support page and ask for mitigation, but if you've not fixed the underlying causes, you'll end up back in the same place.

Expert from Email Geeks advises against using tools like Inboxally and Warmbox to repair reputation. Microsoft has sued people for creating lots of accounts to move mail from spam to the inbox and create a fake reputation. Google has cut off API access for companies that do this, and Yahoo said in a different thread on the topic it was against their AUP because they are companies built on abusing the system.

Expert from Word to the Wise shares that Microsoft has unique filtering practices. They recommend focusing on list management, opt-in processes, and providing value to recipients, as Microsoft prioritizes user engagement. They also recommend monitoring the volume and frequency of your sends.

Expert from Spam Resource explains that using Microsoft's SNDS (Smart Network Data Services) and JMRP (Junk Mail Reporting Program) are important for monitoring your IP reputation and understanding how Microsoft views your email traffic. Regularly checking these tools can help identify and address issues affecting inbox placement.

Expert from Spam Resource explains that Microsoft's filtering is heavily reputation-based and can be challenging. Focus on consistent volume, low complaint rates, and authentication to build a good sender reputation. Also, Microsoft weighs content and engagement very heavily.

Expert from Email Geeks explains that Microsoft has different standards for senders and are much more sensitive to their user's reactions to mail. The underlying issue is sending less mail that recipients are interacting with negatively, which impacts the reputation at Microsoft. This may mean setting up a different flow and sending less mail to Microsoft users. Gmail will allow you to annoy recipients into purchasing, Microsoft may not.

Documentation from DKIM explains DKIM which is an email authentication method designed to detect email spoofing. It allows an organization to take responsibility for a message in a way that can be verified by email providers. This authentication helps improve sender reputation with Microsoft.

Documentation from Microsoft SNDS explains how to use the Smart Network Data Services (SNDS) to monitor your IP reputation with Microsoft. SNDS provides data about your sending IPs, including complaint rates and spam trap hits, allowing you to identify and address issues affecting your reputation.

Documentation from RFC explains SPF helps prevent spammers from forging the From addresses in your messages. When a mail server receives a message that claims to come from your domain, the server can query your DNS records to determine whether the message was sent from a source authorized by you.

Documentation from Microsoft's Deliverability in Exchange Online details how to avoid spam filters. It provides guidelines on email content, formatting, and sending practices that can trigger spam filters in Exchange Online. It also recommends testing your emails before sending them to a large audience.

Documentation from Microsoft Postmaster provides guidelines on best practices for bulk email senders. The guidelines recommend setting up feedback loops, and monitoring complaint rates. It provides various links to other pages regarding these topics.

Documentation from DMARC.org explains DMARC which is an email authentication protocol that helps prevent email spoofing and phishing attacks. Implementing DMARC can improve your sender reputation with Microsoft by verifying the authenticity of your emails.