Are there specific pixel width or SL line character limits that cause Microsoft to mark emails as spam?
Summary
What email marketers say8Marketer opinions
Email marketer from Neil Patel's Blog explains that overly large images and poorly optimized HTML can contribute to emails being flagged as spam. While specific pixel widths aren't mentioned as a direct trigger, overall email design plays a role.
Email marketer from Email Geeks shares insight from someone who worked on spam filters at Hotmail, stating the mentioned rules are false. Spam filtering is mostly based on user engagement with emails (opens, clicks, replies, complaints, etc.).
Email marketer from Sendinblue explains the best practices for subject lines, recommending keeping subject lines concise and relevant, avoiding excessive use of special characters or spam trigger words. While not directly addressing pixel width limits, they emphasize the importance of user experience, which can be affected by email rendering issues due to excessive width.
Email marketer from Litmus shares that email rendering can be affected by exceeding certain width limits. While specific hard limits aren't universally enforced for spam filtering, exceeding common screen widths (e.g., 600-650px) can lead to display issues that negatively impact user experience. This can, indirectly, affect deliverability if users mark emails as spam due to poor rendering.
Email marketer from Mailjet shares that spam filters analyze email content, sender reputation, and authentication. They do not explicitly state pixel width or subject line character limits as a direct cause for spam filtering, but highlight the importance of clean code and avoiding spam trigger words.
Email marketer from ActiveCampaign shares that avoiding spam trigger words in your subject line and body and ensuring your emails are properly authenticated are important factors for increasing email deliverability. Pixel width and SL characters are not a direct contributing factor to being marked as spam.
Email marketer from Email on Acid says common email marketing mistakes can lead to deliverability issues. While specific pixel width limits aren't directly tied to spam filters, improperly formatted HTML and rendering issues caused by excessive width can negatively impact user experience and sender reputation.
Email marketer from HubSpot answers the question by addressing the following points: avoid spam trigger words in the subject line and email body, test your email before sending it to the full list, and use a familiar sender name and address. There is no mention of pixel width or SL line character limits.
What the experts say5Expert opinions
Expert from Word to the Wise explains that while there aren't definitive pixel width rules that trigger spam filters, rendering issues caused by excessive width can hurt deliverability. Emails that don't display correctly are more likely to be marked as spam by users.
Expert from Email Geeks suggests asking the person about their experience with specific individuals and teams at Microsoft and Yahoo related to spam filtering.
Expert from Email Geeks recommends dismissing the person who provided the questionable Microsoft spam guidelines.
Expert from Spamresource says that HTML formatting can have an effect on email deliverability and if your email is formatted in an unconventional way it could be marked as spam. They do not provide a definition of pixel widths or character limits for the spam filter.
Expert from Email Geeks shares that after 20+ years of experience, they have never heard of the Microsoft spam rules mentioned and believes the advice is highly suspect.
What the documentation says3Technical articles
Documentation from Microsoft Docs outlines best practices for senders to ensure deliverability. The guidelines focus on authentication, sender reputation, list management, and content quality. It does not specifically mention pixel width or subject line character limits as direct factors for spam filtering, but prioritizes user engagement and avoiding spam-like characteristics.
Documentation from RFC 5322 defines the Internet Message Format, covering various aspects of email structure. It does not explicitly state pixel width limitations for email bodies. It mainly focuses on the structure of the header fields and the body of the email.
Documentation from Spamhaus explains that spam filters employ various techniques to identify unsolicited emails, including analyzing content, sender reputation, and infrastructure. They do not provide a definition of pixel widths or character limits for the spam filter.
Related resources0Resources
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