Why is Gmail spam analysis failing in Pardot?
Summary
What email marketers say9Marketer opinions
Email marketer from Mailchimp explains that using a dedicated IP address, avoiding spam trigger words in subject lines and body, and regularly cleaning your email list can reduce the likelihood of your emails being flagged as spam. Mailchimp also suggests using an authentication mechanism.
Email marketer from ActiveCampaign suggests that one key component of deliverability is to have clean data lists. Also, you should check that your sender reputation is high and you have all required autentication such as SPF, DKIM, and DMARC.
Email marketer from Stack Overflow explains that Gmail's spam filters are complex and can sometimes flag legitimate emails as spam. This can be due to various factors, including the email's content, sender reputation, and recipient engagement.
Marketer from Email Geeks suggests sending the email to aboutmy.email to check the results and provides instructions on how to use the site.
Email marketer from Salesforce Community suggests that Pardot spam analysis failures can occur because of certain keywords or phrases that trigger spam filters. Reviewing the email content for potentially problematic words is recommended.
Email marketer from Reddit shares that Pardot users often face deliverability problems due to improper setup, shared IP reputation, or issues with email content. They suggest checking SPF, DKIM, and DMARC records.
Email marketer from EmailToolTester explains that one of the main reasons for landing in the spam folder is having low engagement. Also, they suggest to avoid using URL shorteners.
Email marketer from Sender shares to avoid spam folders you should choose your words carefully, use an email verification tool, and give recipients an easy way to unsubscribe.
Email marketer from Litmus answers that monitoring your sender reputation, keeping your lists clean, and making sure recipients can easily unsubscribe can have positive effects on deliverability.
What the experts say3Expert opinions
Expert from Spam Resource explains that proper email authentication (SPF, DKIM, DMARC) is crucial for improving email deliverability and reducing the likelihood of emails being flagged as spam by Gmail. They recommend implementing these protocols correctly to verify the sender's identity.
Expert from Email Geeks explains that CATO Networks appears uninterested in reports of false positives, so unless Molly can interest their CATO admin in the issue aboutmy.email shall remain a vile pit of malicious content.
Expert from Word to the Wise shares that maintaining a good IP address reputation is vital for email deliverability. Poor IP reputation can lead to emails being blocked or sent to spam folders. They advise monitoring your IP reputation and taking steps to address any issues.
What the documentation says4Technical articles
Documentation from RFC defines the syntax and semantics of Sender Policy Framework (SPF) records, which are used to authenticate email senders. Correctly configuring SPF records can improve email deliverability by verifying that the sender is authorized to send emails on behalf of the domain.
Documentation from Microsoft explains that SPF, DKIM, and DMARC are essential for authenticating email and can help prevent spoofing and phishing. It also can improve your email deliverability.
Documentation from Google outlines best practices for bulk email senders. Following these guidelines, including proper authentication (SPF, DKIM, DMARC), maintaining a good sender reputation, and providing easy unsubscribe options, can improve deliverability to Gmail inboxes and help ensure Gmail's spam analysis passes.
Documentation from Pardot recommends warming up your sending IP address, segmenting email lists, and monitoring bounce rates to ensure optimal email deliverability. These practices help maintain a good sender reputation and minimize the chances of triggering spam filters.