What are best practices for improving email deliverability when using Mautic and SMTP.com?
Summary
What email marketers say9Marketer opinions
Email marketer from GlockApps Blog shares the importance of warming up your IP address gradually when starting with SMTP.com. This involves slowly increasing sending volume over time to establish a positive sender reputation.
Email marketer from Email on Acid Blog shares creating high-quality, engaging email content that avoids spam trigger words and provides value to recipients. Poor content can negatively impact sender reputation and deliverability.
Email marketer from Reddit emphasizes ensuring proper setup of DKIM, SPF, and DMARC records for your sending domain in Mautic. This is crucial for authenticating emails and preventing them from being marked as spam.
Email marketer from Customer.io Blog recommends avoiding spam trigger words in your email subject lines and body content. Using such words can increase the likelihood of your emails being flagged as spam.
Email marketer from HubSpot Blog shares segmenting your email list based on engagement and demographics to send more targeted and relevant content. This can improve open rates, click-through rates, and overall deliverability.
Email marketer from SendPulse Blog explains that using a dedicated IP address can improve email deliverability for Mautic users by establishing a positive sender reputation. This is especially effective for high-volume senders.
Email marketer from Litmus Blog recommends actively monitoring and managing your sender reputation by tracking bounce rates, spam complaints, and engagement metrics. Addressing issues promptly can prevent deliverability problems.
Email marketer from ActiveCampaign Blog recommends A/B testing different elements of your emails, such as subject lines, content, and calls-to-action, to optimize for better engagement and deliverability.
Email marketer from Mailjet Blog emphasizes the importance of maintaining a clean and engaged email list. Regularly removing inactive subscribers and addressing hard bounces can improve deliverability rates.
What the experts say8Expert opinions
Expert from Word to the Wise recommends actively monitoring your email campaigns for deliverability issues, such as bounces, spam complaints, and blocklistings. Addressing these issues promptly helps maintain a healthy sending reputation.
Expert from Email Geeks shares a testing method to check deliverability issues suggesting to send emails with no links and images to see where Google delivers it.
Expert from Email Geeks advises using a dedicated domain for link tracking, especially when using free platforms like Mautic.
Expert from Email Geeks explains that Google's filters consider many factors, including links, domain reputation, content, and audience, when determining email deliverability.
Expert from Spam Resource explains ensuring proper authentication (SPF, DKIM, DMARC) is configured to tell mailbox providers that SMTP.com is authorized to send email on your behalf.
Expert from Word to the Wise shares building a good sender reputation by sending consistently, avoiding spam traps, and ensuring recipients engage with your emails. A positive sender reputation is critical for deliverability.
Expert from Spam Resource emphasizes the importance of list hygiene, including removing invalid or inactive email addresses from your Mautic lists to reduce bounce rates and improve deliverability.
Expert from Email Geeks suggests exploring postmaster pages for Microsoft and Yahoo for assistance with deliverability issues, particularly if emails are going to the bulk folder.
What the documentation says5Technical articles
Documentation from Mautic.org explains how to configure SPF records to authorize Mautic to send emails on behalf of your domain, which is essential for deliverability. They detail the correct syntax and steps for adding the record to your DNS settings.
Documentation from RFC explains implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) records to instruct email providers on how to handle emails that fail authentication checks. This helps protect your domain from spoofing and phishing attacks.
Documentation from SMTP.com recommends ensuring that a reverse DNS (rDNS) record is properly configured for your sending IP address. This helps verify that the IP address is associated with your domain, improving deliverability.
Documentation from SparkPost recommends setting up feedback loops with major email providers to receive notifications about spam complaints. This allows you to identify and address issues that are causing recipients to mark your emails as spam.
Documentation from Mautic Community Forums answers configuring DKIM (DomainKeys Identified Mail) in Mautic to digitally sign outbound emails. Proper DKIM setup helps prove that the email was sent by an authorized sender and hasn't been tampered with.