Why is Gmail not displaying the friendly from name in some emails?

Email marketer from Email on Acid shares that the failure to show the friendly from name may be due to a conflict from poor sender reputation/settings. If the sender's domain has a poor reputation or the email content is spammy, Gmail might choose not to display the friendly name.

Email marketer from Reddit suggests the issue could be related to Gmail's algorithm prioritizing certain signals over others. If the sender's domain has a poor reputation or the email content is spammy, Gmail might choose not to display the friendly name.

Email marketer from Litmus shares that Gmail may be prioritizing other factors like sender reputation and content, which can affect how the friendly from name is displayed.

Email marketer from Stripo shares that From name best practice should be followed to ensure that the friendly name is correctly displayed across email providers. Things like length and readability should be carefully considered.

Marketer from Email Geeks, Beth Kittle, states that forwarding isn't the reason. Expert from Email Geeks, Al Iverson, said he just found ONE non-forwarding example.

Email marketer from HubSpot shares that domain reputation is key when determining if From names and emails are displayed correctly, as Google will automatically scan the health of the connecting domain and fail to display friendly names on damaged or spammy domains.

Marketer from Email Geeks states that the error is email by email thing. Marketer from Email Geeks, Naomi West, states that it is an email by email for me!

Marketer from Email Geeks, Naomi West, is also experiencing this issue, stating it's super random and affects various brands.

Email marketer from SuperOffice shares that various factors effect the friendly name including sender authentication, spam traps, and DNS settings.

Email marketer from StackOverflow shares that the common From Field failures include encoding problems and poorly written header data, which can cause the server to fail to read and send correctly.

Email marketer from Moosend shares that poor deliverability including spam complaints will often cause servers to fail on properly displaying the friendly from name, due to high numbers of people marking emails from a particular sender as spam.

Marketer from Email Geeks asks if people are seeing the 'From' email address displaying as the 'From Name', then confirms he is seeing it on some emails.

Email marketer from SendPulse Blog explains that it's essential to properly configure your sender name within your email marketing platform, or SMTP settings. If this isn't done correctly, Gmail might not display the intended friendly name.

Email marketer from Neil Patel's Blog shares that a consistent and recognizable friendly 'From' name builds trust and improves sender reputation, which can indirectly affect how Gmail displays sender information.

Expert from Email Geeks explains that the only instances where the friendly from displays as the email are from senders who either didn't configure a name or used the email as the friendly name.

Expert from Spam Resource explains that inconsistent display of friendly 'From' names can be caused by Gmail's algorithm which adapts based on sender reputation and user engagement. A sudden drop in engagement or a spike in spam complaints can lead to Gmail prioritizing other signals over the sender-defined name.

Expert from Email Geeks shares initial findings after checking Gmail accounts, stating everything appears normal with the correct friendly from being displayed.

Expert from Email Geeks confirms seeing the 'From' email address displaying as the 'From Name' and identifies a common factor: the emails are forwards.

Expert from Email Geeks suggests that DMARC p=none might be a factor, but is unsure.

Expert from Word to the Wise explains that sender reputation plays a vital role. If Gmail perceives a sender as having a poor reputation (due to low engagement, spam complaints, or being on blocklists), it might opt to display the raw email address instead of the friendly name to protect users.

Documentation from Google Help explains that Gmail displays the name associated with the sender's Google account. If the sender hasn't set a name, Gmail may display the email address instead.

Documentation from Mailjet Resources explains that the 'From' field consists of both an email address and an optional name. If the name is missing or improperly formatted, some email clients (like Gmail) might default to showing only the email address.

Documentation from Microsoft Help explains that the Display Name can be overwritten by servers when they are corrupted, but this is rare and not always the root cause of the problem.

Documentation from RFC Editor shares that the From field should be well formatted using best practices to ensure servers can read the name and email correctly.