Why has my email open rate dropped suddenly and what can I do?

Email marketer from Email Geeks (from Sendinblue) clarifies that advising DMARC implementation as a deliverability fix is incorrect and expresses a desire to remove the problematic DMARC record recommendation.

Email marketer from Email Geeks asks about bounce rates and other signals, suggesting checking Postmaster tools.

Email marketer from Gmass responds that improving subject lines by making them more personalized, intriguing, and relevant can significantly increase open rates.

Email marketer from Mailjet explains that decreased open rates can be due to various factors including changes in email marketing habits, increased competition in the inbox, and alterations in email client algorithms.

Email marketer from Email Geeks explains that encouraging users to implement a DMARC record without the ability to analyze DMARC XML reports or suggesting it as a fix for deliverability is misguided. He clarifies that having a DMARC record in place does not directly improve deliverability.

Email marketer from StackOverflow shares that avoiding spam trigger words in subject lines and email content can prevent emails from being flagged as spam, increasing the chances of reaching the inbox and improving open rates.

Email marketer from Email on Acid explains that optimizing email preview text can entice subscribers to open the email. Compelling preview text provides additional context and increases curiosity.

Email marketer from Email Geeks mentions encountering several users complaining about Sendinblue open rate changes and points out that emails are often sent from a single IP address which may be blacklisted in multiple RBLs (Real-time Blackhole Lists).

Email marketer from Reddit shares that sending too many emails too frequently can lead to subscriber fatigue and decreased open rates. Reducing the frequency and ensuring valuable content can help improve engagement.

Email marketer from Litmus responds that testing emails across different email clients and devices ensures proper rendering and a consistent user experience, preventing subscribers from deleting emails due to formatting issues. This testing can indirectly increase open rates by improving deliverability.

Email marketer from Campaign Monitor explains that A/B testing subject lines, send times, and content can identify strategies that resonate best with subscribers, optimizing open rates over time.

Email marketer from ActiveCampaign explains that proper list segmentation based on demographics, behavior, and purchase history ensures subscribers receive relevant content, boosting engagement and open rates.

Email marketer from Sendinblue shares that implementing a re-engagement campaign to target inactive subscribers can improve open rates by removing unengaged users from your primary sending list.

Email marketer from Email Marketing Forum shares that a high unsubscribe rate can signal that your content is not relevant to your audience. Focus on providing more value or segmenting your list to better target subscribers.

Email marketer from HubSpot responds that regularly cleaning your email list to remove inactive or unengaged subscribers can improve your sender reputation and overall open rates.

Expert from Word to the Wise, Laura Atkins, explains that sudden drops in engagement can be linked to a change of IP, domain, From: address, content or a combination. It is crucial to watch sender reputation closely and that a good volume of mail is needed to establish reputation.

Expert from Email Geeks details different types of ISPs (Internet Service Providers) and their filtering methods, including free webmail providers (Gmail, Microsoft, Verizon), European providers, cable providers, and businesses using GSuite/O365. She notes that engagement matters differently based on the ISP type.

Expert from Word to the Wise, Dennis Dayman, shares that list hygiene is critical, and it's important to be honest with subscribers about your intentions and what value they will receive. Make sure they opted in, and that you are fulfilling your promise.

Expert from Word to the Wise, Laura Atkins, responds that Blocklisting is one signal of an issue that can influence deliverability. But other influences include authentication, complaints and how recipients interact with the email. Even if you aren't blocklisted, deliverability can be impacted.

Expert from Email Geeks explains that at the sender's volume, an IP problem would require the ESP's intervention. However, she notes that if mail is being accepted, IP reputation is likely not the issue, and bulk foldering is rarely related to IP issues.

Expert from Email Geeks suggests investigating if the open rate decrease is specific to one ISP, indicating potential filtering issues. She suggests creating new email addresses at webmail domains to test delivery.

Documentation from Microsoft explains that maintaining a good sender reputation is crucial for email deliverability. Factors such as sending volume, complaint rates, and spam trap hits impact sender reputation and can affect open rates.

Documentation from RFC Editor answers that implementing email authentication protocols like SPF, DKIM, and DMARC helps verify the sender's identity and improves email deliverability, which in turn can increase open rates by ensuring emails reach the inbox.

Documentation from Google Postmaster Tools explains that Gmail's spam filter considers factors like sender reputation, authentication, and user engagement to determine whether to deliver emails to the inbox. Poor sender reputation can lead to lower open rates as emails are filtered as spam.