Why has email deliverability dropped for affiliates?

Email marketer from Sendinblue responds that deliverability can drop for affiliates due to non-compliant practices. This can include sending to unengaged contacts or not following opt-in processes correctly. Affiliates are sending to a third party list and the trust is not the same as a direct relationship.

Email marketer from Email on Acid shares that managing the affiliate programs is really important for deliverability. Monitoring their sending practices, setting clear guidelines, and taking action against those who violate them are extremely important to ensure good deliverability.

Marketer from Email Geeks shares that affiliate marketing has experienced two major impacts on deliverability. The first between August-September and the second around January-February. The most common issue was that even though users legally subscribed, they weren't expecting emails from companies B, C, and D after subscribing to company A. Recommends being transparent.

Email marketer from Reddit shares that deliverability can drop because affiliate marketing often involves sending to lists that aren't properly maintained. Subscribers may not remember opting in or may be receiving unwanted emails, leading to complaints and decreased deliverability.

Email marketer from Neil Patel's Blog explains that decreased email deliverability can be caused by several factors, including poor sender reputation, low engagement rates, spam complaints, and blacklisting. He stresses the importance of maintaining a clean email list, sending relevant content, and authenticating your emails.

Email marketer from Stack Overflow answers that best practices such as email authentication (SPF, DKIM, DMARC), list segmentation, and engaging content are extremely important. When affiliates fail to implement these practices, your deliverability suffers.

Email marketer from Campaign Monitor explains that managing affiliate relationships through a feedback loop to catch spammers helps with maintaining deliverability.

Marketer from Email Geeks shares that there were many reports of Yahoo deliverability issues which have since stopped, suggesting those senders either stopped sending to Yahoo, found alternative solutions, or stopped spamming.

Email marketer from Quora answers that deliverability is hurt because of a lack of control over the affiliate's sending practices. The third party might not be maintaining list hygiene, or using spammy tactics. This hurts your overall sender reputation.

Email marketer from Litmus explains that some mail providers block entire blocks of IP addresses that are commonly used by affiliates because of historic spamming issues. It is a simple blanket approach.

Email marketer from Mailjet explains that sending through affiliates often leads to deliverability problems because of a lack of control over sending practices. Affiliates might not be following best practices, impacting your sender reputation. They recommend using double opt-in and monitoring engagement.

Expert from Spam Resource explains that one of the main reasons for deliverability drops in affiliate marketing is often due to a lack of transparency and control over the sending practices of affiliates. This can lead to issues such as sending to outdated or unengaged lists, using deceptive subject lines, or failing to comply with anti-spam laws, all of which can negatively impact sender reputation and deliverability.

Expert from Email Geeks suspects that some of the deliverability issues might be related to a new, effective filter that selectively blocks mail, likely affiliate mail, that was previously difficult to block.

Expert from Word to the Wise shares that affiliate marketing can be problematic for deliverability because it is difficult to ensure all affiliates comply with best practices. Poor compliance by even a few affiliates can damage the overall reputation of the brand, leading to deliverability issues.

Documentation from SparkPost states that one of the best ways to prevent deliverability issues when working with affiliates is to establish strict guidelines for sending practices. This includes mandating the use of double opt-in, setting clear rules about content and frequency, and requiring affiliates to maintain clean lists.

Documentation from Google Postmaster Tools shares that monitoring your domain reputation is crucial for deliverability. A sudden drop in reputation can significantly impact inbox placement. Use Google Postmaster Tools to track your domain's reputation and identify potential issues.

Documentation from RFC explains that SMTP errors are a common reason for email delivery failure. Issues with the technical standards causes emails not being delivered, which is a common reason for deliverability errors.

Documentation from Microsoft explains that low sender reputation causes issues in deliverability, and they explain what you can do to improve it.