Why are sales reps' Google Workspace emails suspended when using sales tools like Outreach or Yesware?
Summary
What email marketers say9Marketer opinions
Email marketer from Reply.io suggests using a dedicated sending domain. This separates sales outreach efforts from main business communications, helping protect the primary domain reputation and reducing the risk of Google Workspace suspensions.
Email marketer from Mailchimp explains that low engagement and high spam complaints can trigger Google Workspace suspensions. They recommend warming up new IPs, segmenting email lists, and personalizing emails to improve engagement and reduce spam complaints.
Email marketer from Woodpecker.co shares that incorrect email setup, SPF and DKIM settings, can impact email deliverability and increase the likelihood of Google Workspace suspensions. They suggest verifying these settings to improve email authentication.
Email marketers from Sales Hacker Community suggests that using sales tools to send cold emails can lead to suspensions because these emails often violate Google's anti-spam policies. They also mention that consistently low engagement rates (opens, clicks) can flag accounts as spammers.
Email marketer from Klenty Blog explains that exceeding sending limits, especially when using automation, can trigger suspensions. They also highlight that poor list hygiene, resulting in high bounce rates, can negatively impact sender reputation and lead to suspensions.
Email marketer from Reddit explains that Google Workspace suspends accounts for various reasons, including exceeding sending limits, high bounce rates, or being flagged as spam. They suggest reviewing Google's sending limits and best practices.
Email marketer from Lemlist explains that gradual warming of the email account can increase the sending limits. Start with a small number of emails, gradually increasing them based on positive engagement, to build a good reputation and avoid Google Workspace suspensions.
Marketer from Email Geeks suggests that a team of sales reps will likely send unsolicited cold emails, and using Gmail for this purpose violates its terms and conditions.
Email marketer from Hunter.io suggests personalizing outreach emails to increase engagement. Generic and impersonal emails are more likely to be flagged as spam, increasing the chances of Google Workspace suspensions. Also ensure that you have consent to email people.
What the experts say3Expert opinions
Expert from Word to the Wise explains that sending behavior mimicking spam or violating recipient expectations results in filtering and potential account suspension. Using sales tools without proper configuration and consent can lead to these issues.
Expert from Email Geeks explains that if any emails sent by sales tools are to people who did not ask to be mailed, then the sender is not playing by the rules of Google Workspace.
Expert from Email Geeks shares that Yesware is designed and marketed for sending spam. He suggests auditing sales reps' permission practices to ensure compliance.
What the documentation says6Technical articles
Documentation from Google explains that Google Postmaster Tools helps monitor domain reputation. A poor reputation, stemming from high spam complaints, can lead to deliverability issues and potential account suspensions when sending emails through Google Workspace.
Documentation from Google states that exceeding sending limits can result in temporary restrictions or suspensions, which includes limits on the number of recipients and messages sent per day. It also states this is to combat spam and prevent abuse.
Documentation from DMARC.org explains DMARC's role in email authentication and policy enforcement. Implementing DMARC policies helps protect domains from email spoofing and phishing attacks, enhancing sender reputation and decreasing the likelihood of Google Workspace suspensions.
Documentation from RFC Editor highlights the importance of email authentication, specifically using SPF, DKIM, and DMARC. Properly configuring these records helps verify the sender's identity and reduces the chance of emails being marked as spam, preventing potential Google Workspace suspensions.
Documentation from SparkPost highlights the importance of maintaining a clean email list. Sending to invalid or outdated email addresses leads to high bounce rates, which damages sender reputation and can result in Google Workspace suspensions.
Documentation from Google indicates that sending unsolicited emails, or spam, violates their policies and can lead to account suspension. This includes sending mass emails to recipients who haven't requested them, even if using a sales tool.