Why are my emails from GoHighLevel landing in spam and how do I fix it?
Summary
What email marketers say10Marketer opinions
Email marketer from GHLPro Blog explains that using a dedicated sending domain, warming up the IP address, and setting up proper authentication records (SPF, DKIM, DMARC) are crucial for improving email deliverability in GoHighLevel. They also emphasize the importance of list hygiene and avoiding spam trigger words.
Email marketer from Litmus advises regularly cleaning your email list to remove invalid or inactive email addresses. This can be done using email verification services or by segmenting and targeting engaged subscribers, resulting in higher deliverability and engagement rates.
Email marketer from Reddit suggests that GoHighLevel emails can end up in spam due to shared IP addresses, which can be affected by other users' sending practices. They recommend using a dedicated IP address and properly setting up SPF, DKIM, and DMARC records.
Email marketer from ActiveCampaign shares that warming up an IP address involves gradually increasing the volume of emails sent from a new IP address to establish a positive sending reputation with ISPs. This prevents your emails from being flagged as spam and improves overall deliverability.
Email marketer from HubSpot explains that using double opt-in involves sending a confirmation email to new subscribers, requiring them to click a link to verify their email address. This helps ensure that your subscribers are genuinely interested in receiving your emails and reduces the risk of spam complaints.
Email marketer from SendGrid highlights that avoiding spam trigger words in your email subject lines and body can help prevent your emails from being flagged as spam. Using a natural and engaging tone can also contribute to better deliverability.
Email marketer from Email Geeks shares tips to avoid ending in spam when using GoHighLevel, including using your own Mailgun account, a dedicated sending domain, proper DMARC, DKIM, and SPF setup, and domain warm-up with drip mode sending.
Email marketer from GoHighLevel Help Center explains that emails from GoHighLevel might land in spam due to factors like incorrect DNS settings, lack of domain authentication (SPF, DKIM, DMARC), sending unsolicited emails, or a poor sender reputation. They recommend verifying DNS records, authenticating the domain, warming up the IP address, and ensuring compliance with email marketing best practices.
Email marketer from DigitalMarketer explains that to improve email deliverability, it’s important to build a clean email list by verifying email addresses, segmenting your audience, and regularly removing unengaged subscribers. Also, it's important to keep your content relevant and personalized.
Email marketer from Email on Acid stresses the importance of email authentication (SPF, DKIM, DMARC) to prove that your emails are legitimate and prevent spoofing. Proper authentication builds trust with ISPs and improves email deliverability.
What the experts say5Expert opinions
Expert from Email Geeks agrees with Laura and suggests moving to Mailchimp and fully implementing DKIM for the domain to improve email deliverability.
Expert from Email Geeks suggests that GoHighLevel is likely treated as spam because most filters treat cold email as spam, and recommends moving opt-in mail off a cold email program to have good delivery.
Expert from Email Geeks says that using a tool that supports and encourages spam can negatively impact email deliverability, and good delivery in such cases is accidental. She recommends against using platforms used for spamming for opt-in mail.
Expert from Spamresource.com answers by highlighting that building a good sending reputation is crucial for deliverability. Factors such as consistent sending volume, low complaint rates, and engagement metrics (opens, clicks) all contribute to your sender reputation, and a poor reputation can lead to emails being filtered as spam.
Expert from Word to the Wise explains the importance of getting the email deliverability fundamentals right for every email you send. This includes having correct authentication (SPF, DKIM, DMARC), maintaining good list hygiene, and avoiding spam traps, as these factors can contribute to emails landing in spam folders, regardless of the platform used.
What the documentation says4Technical articles
Documentation from RFC Editor specifies the proper syntax and usage of SPF (Sender Policy Framework) records, including mechanisms and modifiers. Adhering to these standards ensures that your SPF record is correctly interpreted by receiving mail servers.
Documentation from Google Workspace explains that SPF (Sender Policy Framework) is an email authentication method that allows you to specify which mail servers are authorized to send emails on behalf of your domain. Creating an SPF record helps prevent spammers from forging your email address and improves email deliverability.
Documentation from DMARC.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that builds on SPF and DKIM to provide a policy for handling emails that fail authentication checks. Implementing DMARC helps protect your domain from spoofing and phishing attacks, and improves email deliverability.
Documentation from Mailgun explains that DKIM (DomainKeys Identified Mail) is an email authentication method that uses a digital signature to verify the sender's identity and ensure that the email has not been altered during transit. Correctly setting up DKIM is crucial for improving email deliverability and avoiding spam filters.