Why are Hotmail emails being rejected after setting up DMARC?

Summary

Hotmail emails are rejected after DMARC setup due to a combination of factors. The primary reasons include strict DMARC enforcement by Hotmail/Outlook.com, leading to rejection if SPF and DKIM checks fail (especially under a 'reject' policy). Incorrect SPF/DKIM alignment, DNS configuration errors (typos, incorrect keys), and mismatched domain names in SPF, DKIM, and the 'From' address contribute to failures. Email forwarding breaking SPF, shared hosting affecting SPF records, and syntax errors in the DMARC record also play a role. Experts and documentation emphasize monitoring DMARC reports, starting with a 'none' policy for testing, ensuring correct implementation of SPF and DKIM, and verifying DNS records.

Key findings

  • Strict DMARC Policy Enforcement: Hotmail/Outlook.com strictly enforces DMARC, rejecting emails that fail SPF/DKIM under a 'reject' policy.
  • SPF/DKIM Alignment Issues: Incorrect SPF/DKIM alignment is a primary cause of DMARC failures, requiring accurate configuration and maintenance.
  • DNS Configuration Errors: Typos in SPF/DMARC records, incorrect DKIM keys, and incomplete SPF records can lead to rejections.
  • Domain Mismatch: Inconsistent domain names in SPF, DKIM, and the 'From' address cause authentication to fail.
  • DMARC Record Syntax: DMARC record syntax errors (typos, delimiters) will prevent it from being correctly interpreted, resulting in rejections.
  • Forwarding and Shared Hosting: Email forwarding and shared hosting environments can disrupt SPF, leading to DMARC failures.

Key considerations

  • Monitor DMARC Reports: Regularly monitor DMARC reports to identify and address authentication failures and improve configurations.
  • Start with 'None': Begin with a DMARC policy of 'none' for initial monitoring and testing before enforcing stricter policies.
  • Verify SPF/DKIM: Thoroughly verify and maintain correct SPF and DKIM configurations to ensure proper email authentication.
  • Validate DNS Records: Validate DMARC, SPF, and DKIM DNS records for syntax errors and completeness to prevent misinterpretation.
  • Address Forwarding: Implement solutions, such as SRS, to mitigate SPF breaking issues related to email forwarding.
  • Analyze Bounce Headers: Check the headers of rejected emails to identify the reasons for failures, focusing on SPF and DKIM alignment.

What email marketers say
11Marketer opinions

Hotmail emails are often rejected after DMARC setup due to issues with SPF and DKIM alignment, incorrect DMARC policy implementation (especially using `p=reject` prematurely), and DNS configuration errors. Inconsistent domain usage, email forwarding breaking SPF, and shared hosting impacting SPF records also contribute. Monitoring DMARC reports and proper testing in `p=none` mode are crucial.

Key opinions

  • SPF/DKIM Misalignment: SPF records not including all sending sources or DKIM keys being misconfigured leads to DMARC failures and rejections.
  • Incorrect DMARC Policy: Implementing a `p=reject` policy without proper SPF/DKIM alignment causes legitimate emails to be blocked; thorough testing in `p=none` is essential.
  • DNS Configuration Errors: Typos in SPF records, incorrect DKIM key setup, or failing to include all sending IPs in SPF records are common DMARC failure reasons.
  • Domain Inconsistency: Mismatched domain names in SPF, DKIM, and the 'From' address cause DMARC authentication to fail.
  • Email Forwarding: Email forwarding often breaks SPF, leading to DMARC failures if the DKIM signature doesn't align.
  • Shared Hosting Issues: Using shared hosting can lead to SPF failures if other users on the same server send spam, impacting DMARC compliance.

Key considerations

  • Monitor DMARC Reports: Regularly examine DMARC reports to identify authentication failures and adjust SPF/DKIM configurations accordingly.
  • Test in 'p=none' Mode: Thoroughly test DMARC configurations in `p=none` mode before enforcing stricter policies like `p=reject` or `p=quarantine`.
  • Verify DNS Records: Ensure DMARC, SPF, and DKIM DNS records are correctly published and formatted, using DNS lookup tools to check for errors.
  • Align SPF and DKIM: Verify that the domains used in your 'From' address align with the domains in your SPF and DKIM records to pass DMARC authentication.
  • Address Forwarding Issues: Implement solutions to handle email forwarding scenarios, such as using SRS (Sender Rewriting Scheme).
Marketer view

Email marketer from MXToolbox notes that inconsistent domain names in SPF and DKIM can cause issues. Specifically, if the domain used in your 'From' address doesn't align with the domains in your SPF and DKIM records, DMARC will fail. They recommend ensuring complete domain alignment.

April 2022 - MXToolbox
Marketer view

Email marketer from SocketLabs suggests that many DMARC failures are related to email forwarding. When an email is forwarded, it often breaks SPF as the originating server is no longer the sending server. DMARC can then fail if the DKIM signature also doesn't align, resulting in rejection by strict receivers like Hotmail.

August 2021 - SocketLabs
Marketer view

Email marketer from SparkPost explains that one of the first steps to resolving this is verifying that your DMARC DNS record is correctly published and formatted. Using a DNS lookup tool is recommended to double-check for errors or typos in the record itself.

September 2023 - SparkPost
Marketer view

Email marketer from Postmark explains that DMARC builds upon SPF and DKIM to add an extra layer of security and authentication. If you have set a DMARC policy of 'reject' or 'quarantine', Hotmail/Outlook.com will reject or quarantine emails that fail both SPF and DKIM checks based on your policy. You should examine your DMARC reports to identify any issues.

November 2024 - Postmark
Marketer view

Email marketer from Reddit shares that a common cause is SPF failing to include all sending sources or DKIM keys not being properly configured. They also mention that Hotmail is particularly strict with DMARC, so any misconfiguration is likely to result in rejection.

November 2021 - Reddit
Marketer view

Email marketer from EasyDMARC highlights that incorrect DNS configuration is a primary reason for DMARC failures. This includes typos in SPF records, incorrect DKIM key setup, or failing to include all sending IPs in the SPF record. They advise using DMARC monitoring tools.

June 2024 - EasyDMARC
Marketer view

Email marketer from MailinBlack Blog explains that incorrectly configured DMARC records, especially when set to `p=reject` or `p=quarantine` without proper SPF/DKIM alignment, can lead to legitimate emails being blocked. They emphasize thorough testing in `p=none` mode first.

July 2022 - MailinBlack Blog
Marketer view

Email marketer from Email Marketing Forum shares that using shared hosting can sometimes lead to SPF failures, especially if other users on the same server are sending spam. This can negatively impact your DMARC compliance and lead to rejections from Hotmail.

August 2022 - Email Marketing Forum
Marketer view

Email marketer from GlockApps states that even if SPF and DKIM are correctly configured, a mismatch between the 'From' domain and the domain used for SPF and DKIM can still cause DMARC to fail. You have to ensure that all three align to pass the authentication checks.

July 2023 - GlockApps
Marketer view

Marketer from Email Geeks asks about the DMARC reports and suggests checking the headers of the original email in the bounce message to identify alignment issues.

May 2021 - Email Geeks
Marketer view

Marketer from Email Geeks cautions against immediately implementing a `p=reject` DMARC policy without analyzing reports and properly configuring email sources. Mentions the importance of having `rua` records.

September 2024 - Email Geeks

What the experts say
4Expert opinions

Hotmail emails may be rejected after setting up DMARC due to premature enforcement of a 'reject' policy without ensuring SPF and DKIM alignment. Syntax errors in the DMARC record can also lead to rejections. It's crucial to monitor DMARC reports, understand the root causes of failures, and consider switching to a 'none' policy for initial testing and troubleshooting. Verifying the DMARC record syntax is also vital.

Key opinions

  • Premature 'Reject' Policy: Enforcing a 'reject' policy before ensuring proper SPF/DKIM alignment can lead to legitimate emails being blocked.
  • DMARC Record Syntax Errors: Typos or incorrect delimiters in the DMARC record can prevent it from being correctly interpreted, resulting in rejections.
  • SPF/DKIM Alignment Issues: Hotmail/Outlook.com strictly enforces DMARC, requiring proper alignment of SPF and DKIM for emails to be accepted.

Key considerations

  • Monitor DMARC Reports: Regularly monitor DMARC reports to identify the root cause of authentication failures.
  • Switch to 'None' Policy: Consider switching to a 'none' DMARC policy for initial testing and troubleshooting.
  • Verify DMARC Record Syntax: Use a DMARC record checker to validate the syntax of your DMARC record and correct any errors.
  • Ensure SPF/DKIM Alignment: Take steps to ensure that SPF and DKIM are properly aligned and configured before implementing a 'reject' policy.
Expert view

Expert from Email Geeks suggests changing the DMARC policy to `p=none` if the mail is incompatible with DMARC. Recommends using aboutmy.email to test authentication.

January 2022 - Email Geeks
Expert view

Expert from Email Geeks asks what steps were taken to ensure DMARC compliance before setting the policy to `p=reject`.

June 2022 - Email Geeks
Expert view

Expert from Spam Resource explains that a syntax error in your DMARC record (e.g. typos or incorrect delimiters) can cause Hotmail to reject emails, as the DMARC record is not being correctly interpreted. He advises using a DMARC record checker to validate syntax.

May 2024 - Spam Resource
Expert view

Expert from Word to the Wise explains that DMARC enforcement by Hotmail/Outlook.com can lead to rejections if SPF and DKIM are not properly aligned. He emphasizes the importance of monitoring DMARC reports to identify the root cause of the failures and adjusting configurations accordingly, particularly SPF include statements and DKIM key rotation.

October 2024 - Word to the Wise

What the documentation says
4Technical articles

Hotmail/Outlook.com strictly enforces DMARC policies, rejecting emails that fail SPF or DKIM checks when the DMARC policy is set to 'reject'. Correct implementation of SPF and DKIM is essential for DMARC to function correctly. Monitoring DMARC reports is crucial to identify authentication failures and guide necessary adjustments. Starting with a 'none' policy is recommended to monitor and adjust configurations before enforcing stricter policies.

Key findings

  • Strict DMARC Enforcement: Hotmail/Outlook.com strictly enforces DMARC policies, leading to rejections if SPF and DKIM checks fail under a 'reject' policy.
  • SPF/DKIM Dependence: DMARC relies on the correct implementation of SPF and DKIM; errors in either can cause DMARC authentication to fail.
  • 'Reject' Policy Implications: A 'reject' policy instructs recipient mail servers to discard messages failing DMARC authentication, potentially blocking legitimate emails with SPF/DKIM misconfigurations.

Key considerations

  • Review SPF/DKIM Records: Carefully review SPF and DKIM records for correctness and alignment to ensure proper authentication.
  • Monitor DMARC Reports: Regularly monitor DMARC reports to identify authentication failures and insights for SPF/DKIM adjustments.
  • Start with 'None' Policy: Begin with a 'none' DMARC policy to monitor and adjust configurations before enforcing stricter policies like 'reject'.
  • Test SPF and DKIM: Always test SPF and DKIM individually before enabling the DMARC policy.
Technical article

Documentation from DMARC Analyzer explains that a 'reject' policy instructs recipient mail servers to discard any messages that fail DMARC authentication. If your SPF or DKIM is misconfigured or incomplete, legitimate emails will be rejected. They recommend starting with 'none' to monitor and adjust configurations.

March 2023 - DMARC Analyzer
Technical article

Documentation from AuthSMTP says that when implementing a DMARC policy, it's essential to monitor DMARC reports to identify any authentication failures. These reports provide insights into which emails are failing and why, allowing for necessary adjustments to SPF and DKIM records.

June 2021 - AuthSMTP
Technical article

Documentation from Microsoft Support explains that Hotmail/Outlook.com strictly enforces DMARC policies. If your domain's DMARC policy is set to reject and your emails fail SPF or DKIM checks, they will be rejected. It suggests reviewing your SPF and DKIM records for correctness and alignment.

March 2023 - Microsoft Support
Technical article

Documentation from RFC explains that DMARC relies on the correct implementation of both SPF and DKIM. Any errors in either of these underlying technologies can cause DMARC authentication to fail. Always test them individually before enabling the DMARC policy.

November 2023 - RFC