Why are emails from my .is (Icelandic) domain using Gsuite landing in spam even with proper authentication?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Marketing Tips Blog explains that low engagement rates can negatively impact deliverability. They recommend regularly cleaning email lists to remove inactive subscribers and encouraging recipients to mark emails as 'not spam'.
Email marketer from Mail Authentication Blog explains that having a valid PTR (Reverse DNS) record for the sending IP address can improve email deliverability. A PTR record maps an IP address to a domain name, and its absence can raise suspicion with receiving mail servers.
Email marketer from Deliverability Blog notes that DMARC policy can significantly impact email deliverability. Setting a DMARC policy to 'reject' or 'quarantine' without proper SPF and DKIM configuration can cause emails to be blocked or sent to spam. Reviewing and adjusting DMARC policies is essential.
Email marketer from Email Analytics Website shares that Gsuite also has an internal reputation which can affect deliverability of your emails. Ensure you are not sending too many emails to invalid addresses.
Email marketer from Email Marketing Forum explains that the content of emails may be triggering spam filters. They recommend avoiding spam trigger words, ensuring proper formatting, and testing email content using spam checker tools before sending.
Email marketer from Technology Forums shares that signing up for feedback loops with major ISPs can provide insights into why emails are being marked as spam. This allows for proactive adjustments to email practices and content.
Email marketer from Google Workspace Admin Community shares that incorrect GSuite configuration or settings can affect email deliverability. They suggest double-checking the GSuite settings for SPF, DKIM, and DMARC, and ensuring that the domain is properly verified within GSuite.
Email marketer from Reddit suggests that despite proper authentication, the domain's reputation might be poor, especially if it's a relatively new or less common TLD like .is. He recommends checking the domain's reputation using online tools and warming up the domain properly by sending emails gradually.
Marketer from Email Geeks asks if the domain is only used with Gsuite and suggests sharing the domain to check if it's blacklisted.
Marketer from Email Geeks suggests that the issue might not be caused by the TLD itself and advises checking if SPF, DKIM, and DMARC authentication are resolving correctly.
Email marketer from StackExchange shares that your sending IP address could be blacklisted and suggests checking the IP's reputation via online tools. They note that even with correct authentication, a bad IP reputation can result in emails being flagged as spam.
What the experts say3Expert opinions
Expert from Word to the Wise (Laura Atkins) responds that GSuite may be caching old reputation data related to the domain, especially if it was previously used for less reputable activity. She recommends contacting Google Workspace support to inquire about the domain's reputation within their systems and requesting a review.
Expert from Spam Resource (John Levine) explains that while a TLD itself isn't typically a direct cause for spam filtering, newer or less common TLDs like .is might face increased scrutiny initially due to lack of established reputation. He suggests focusing on building a positive sending reputation and ensuring proper authentication.
Expert from Email Geeks asks if the Icelandic domain is the only domain associated with that G-suite account, implying this could be a factor.
What the documentation says5Technical articles
Documentation from DMARC details that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that builds on SPF and DKIM to provide domain owners with control over how email receivers handle unauthorized email. Implement and monitor DMARC records to enhance deliverability.
Documentation from DKIM details that DKIM (DomainKeys Identified Mail) adds a digital signature to outgoing emails, which can be verified by receiving mail servers. This helps ensure that the email has not been tampered with during transit and can improve deliverability.
Documentation from GSuite Admin Support provides advice on troubleshooting deliverability issues including checking sending limits and reviewing any unusual activity.
Documentation from Google Workspace Admin Help details best practices for preventing mail to Gmail users from being blocked or sent to spam. This includes authenticating email with SPF, DKIM, and DMARC, using a consistent sending IP address, keeping spam rates low, and ensuring a good sender reputation.
Documentation from RFC details that SPF (Sender Policy Framework) helps prevent email spoofing by allowing domain owners to specify which mail servers are authorized to send email on behalf of their domain. Incorrect or incomplete SPF records can lead to deliverability issues.
Related resources0Resources
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