Why are Bounceback Message, SMTP Reply Code, and SMTP Error Code fields blank in bounce reporting?

Summary

Blank Bounceback Message, SMTP Reply Code, and SMTP Error Code fields in bounce reporting occur due to several interconnected factors related to how emails are handled and how errors are reported across different systems. These reasons include the type of delivery failure (in-band or out-of-band), whether the platform's processing extracts the relevant information from bounce emails, internal suppression by sending systems based on pre-defined rules, issues from asynchronous bounces (particularly due to elderly autoresponders), and server-side configurations where servers aren't set up to report detailed SMTP codes or hide error messages. Aggressive spam filtering, the absence of proper DNS records, greylisting, auto-replies, and the potential failure of email platforms to correctly parse SMTP responses also add to the problem. In sum, diagnostic codes may be missing because they were never issued or are sometimes skipped by the receiving system.

Key findings

  • Failure Types: The bounce reporting issue depends if a failure is in-band or out-of-band, impacting bounce reporting accuracy.
  • Extraction Failure: Bounce email information often has failures during the extraction process, so ESP support is important.
  • Internal suppression: Sending systems can internally suppress rejection messages if there are any internal rules.
  • Missing data: Blank fields occur from autoresponders, and or asyncrhonous bounces.
  • Configuration: Sever side configuration and SMTP codes are missing for security purposes.
  • Missing codes: In some instances the diagnostic codes were not issued.

Key considerations

  • Data Source: It is important to investigate the origin of data and or consult with ESP support for more information
  • Raw Data Analysis: When looking at the bounces, analyze the raw data that appears on the bounce messages.
  • Autoresponder Removal: Remove the autoresponders so that the mailing lists are correctly configured
  • Out-of-band Failure: When there are out-of-band failures, make sure to handle with the proper procedures.
  • Server error: Not all servers display error codes so consider that when troubleshooting issues.
  • SP Compliance: Ensure implementation of SMTP standards.
  • AWS Handling: Understand how bounces are categorized and handled within Amazon SES.
  • Sending Server Setup: Ensure the configured for detailed error reporting.

What email marketers say
9Marketer opinions

Blank bounceback messages, SMTP reply codes, and SMTP error code fields in bounce reporting typically arise from various reasons related to the receiving server's configuration, email filtering practices, and asynchronous bounce scenarios. Receiving servers might not always provide detailed error information, especially if they're configured to suppress such details or if the bounce is asynchronous (delayed). Aggressive spam filters, missing or incomplete DNS records, greylisting, or the use of auto-replies can also result in the lack of standard bounce information. Additionally, some email platforms might fail to properly parse or display the SMTP response, or incomplete SMTP responses.

Key opinions

  • Suppressed Details: Receiving servers may suppress detailed error information, resulting in blank fields.
  • Asynchronous Bounces: Blank fields often indicate asynchronous bounces, where initial acceptance is followed by later delivery failure without immediate detailed feedback.
  • Aggressive Filtering: Aggressive spam filtering can block emails before a standard bounce is generated.
  • Platform Parsing Issues: Email platforms may not properly parse or display strange SMTP responses.
  • DNS Record Issues: Missing or incomplete DNS records can cause rejections without full bounce details.

Key considerations

  • Server Configuration: Investigate the configuration of receiving mail servers to determine if detailed error reporting is enabled.
  • Filtering Practices: Evaluate the effectiveness of spam filtering and identify potential over-aggressive settings.
  • Asynchronous Handling: Implement mechanisms to handle asynchronous bounces and delayed delivery failures.
  • Platform Compatibility: Ensure email platforms can properly parse and display a wide range of SMTP responses.
  • DNS Verification: Verify that all required DNS records (SPF, DKIM, DMARC) are correctly configured to ensure deliverability.
  • Auto-replies: Auto-replies are not machine-readable, so don't expect to read error codes from these
Marketer view

Email marketer from Sendgrid Support explains that some errors can occur if sender lacks proper DNS records. Without these records, a receiving server may not be able to verify the sender's authenticity, leading to rejection without full bounce details.

December 2022 - Sendgrid
Marketer view

Email marketer from EmailOctopus Support shares that blank bounce information can indicate the email was blocked before it reached the recipient's server, preventing a standard bounce message. It also explains that auto-responders or vacation replies may not always provide structured SMTP error codes.

November 2022 - EmailOctopus
Marketer view

Email marketer from Mailchimp Support states that if Mailchimp's system sees a strange SMTP response, then the bounce information may not be correctly parsed and displayed.

November 2022 - Mailchimp
Marketer view

Email marketer from Reddit user u/EmailGuru123 explains that blank fields often mean the bounce is asynchronous. The receiving server accepted the email initially but failed to deliver it later, without sending a detailed immediate bounce message.

February 2022 - Reddit
Marketer view

Email marketer from Stack Overflow user TechUser42 describes that incomplete SMTP responses can occur if the receiving server closes the connection prematurely or doesn't follow the standard SMTP protocol strictly, leading to missing information in the bounce report.

February 2024 - Stack Overflow
Marketer view

Email marketer from Litmus Support shares that auto-replies and out-of-office messages often lack the structured data needed to populate bounce reporting fields, as they are not intended to be machine-readable.

October 2022 - Litmus
Marketer view

Email marketer from Mailjet Support details that sometimes the receiving server's configuration prevents sending back detailed SMTP information, resulting in blank fields. They also note that some bounce messages are simply non-standard and lack the expected codes.

September 2022 - Mailjet
Marketer view

Email marketer from Quora user QuoraEmailExpert explains that greylisting (temporary rejection of emails from unknown senders) can sometimes lead to incomplete bounce reports if the sending server doesn't retry delivery as expected.

March 2023 - Quora
Marketer view

Email marketer from Email Marketing Forum user MailForumUser discusses that aggressive spam filtering can block emails before they generate a standard bounce, resulting in incomplete bounce data. Internal firewalls might also prevent proper SMTP communication.

October 2021 - Email Marketing Forum

What the experts say
8Expert opinions

Blank bounceback messages, SMTP reply codes, and SMTP error code fields in bounce reporting can stem from several factors related to how email failures are handled and reported. Delivery failures can be 'in-band' during the SMTP transaction or 'out-of-band' after the message has been accepted. The platform's ability to extract and display information from bounce emails is crucial, but some bounce handlers may not process it well. Sending systems might suppress sending due to internal rules, bypassing the SMTP stage. Missing data fields may indicate asynchronous bounces from autoresponders. Diagnosing the issue requires understanding the source of the data and consulting ESP support. Receiving servers not configured to report detailed codes or set to hide error messages, or simply not issuing the codes in the first place are also key factors. Cleaning up autoresponders is key as well.

Key opinions

  • Delivery Failure Types: Delivery failures can occur during (in-band) or after (out-of-band) the SMTP transaction, impacting bounce reporting.
  • Platform Extraction Issues: The email platform's ability to extract information from bounce emails affects the completeness of reporting.
  • Internal Suppression: Sending systems may suppress emails based on internal rules, skipping SMTP rejection messages.
  • Asynchronous Bounces: Blank fields can suggest asynchronous bounces, potentially from autoresponders.
  • Server Configuration: Receiving servers may not be configured to report detailed SMTP codes or may actively hide error messages.
  • Missing Codes: Diagnostic codes may not be issued by the receiving server in some instances of failure.

Key considerations

  • Data Source Investigation: Investigate the source of the data in the bounce reporting fields.
  • ESP Support: Consult with the ESP support team to understand how they handle bounce messages.
  • Raw Data Analysis: Examine the raw data behind bounce messages, especially if the blank fields constitute a significant portion of the bounces.
  • Autoresponder Removal: Remove autoresponders from the mailing list to avoid issues with ticketing systems and improve deliverability.
  • Out-of-Band failures: Handle 'out-of-band' failures appropriately
  • Server Error Hiding: Some servers hide error codes, so you can't reliably assume you will always get detailed feedback
Expert view

Expert from Email Geeks explains that you’d really need to know where those fields come from, and what the raw data behind them is. Unless the raw data is available in your ESP web interface you’d have to ask support for more details about what’s going on.

December 2022 - Email Geeks
Expert view

Expert from Email Geeks shares that their being blank suggests it’s an asynchronous bounce, which absolutely could be caused by elderly autoresponders. If it’s 0.00001% of your list I’d accept that explanation and move on. If it’s 1% I’d want to see the raw data.

January 2022 - Email Geeks
Expert view

Expert from Email Geeks shares that the platform might not be extracting the relevant information from the bounce email to populate their reporting, and that the information should be in the email, but sometimes bounce handlers don't deal with it well.

July 2023 - Email Geeks
Expert view

Expert from Spam Resource shares that diagnostic codes may be missing in bounce reporting because they were never issued in the first place. In some instances, a response code should have been sent but was skipped.

July 2023 - Spam Resource
Expert view

Expert from Email Geeks explains that there are two kinds of delivery failures: "in band" during the SMTP transaction (rejection/bounce) and "out of band" where the receiving mail server accepts the message and then decides AFTER the SMTP transaction that the message cannot be delivered by sending mail to the address in the Return-Path.

May 2023 - Email Geeks
Expert view

Expert from Email Geeks adds that some bulk email sending systems will not attempt to send the message due to internal rules / suppression lists / etc. Sometimes these are not recorded with an SMTP rejection message - as it never got to the SMTP stage.

October 2024 - Email Geeks
Expert view

Expert from Email Geeks responds that if it is autoresponders then you absolutely want to pull them off your list. You do not want to be sending mail into ticketing systems or the like.

August 2022 - Email Geeks
Expert view

Expert from Word to the Wise explains that a missing SMTP code is often the result of a server that is not configured to report the specific code or classify the failure in a standard way. Some servers are also set up to hide detailed error messages.

May 2022 - Word to the Wise

What the documentation says
4Technical articles

Blank SMTP fields in bounce reporting are often caused by a lack of detailed error information from the receiving server, internal filtering processes, or variations in the implementation of SMTP standards. Receiving servers may not provide specific error codes during the SMTP transaction, or the email might not even reach the server due to internal filtering. The actual level of detail available in bounce messages also depends on the sending server's configuration and interactions with other servers. The 'Undetermined' status code from AWS, further contributes to a lack of clarity.

Key findings

  • Server Detail Omission: Receiving servers may not provide detailed error information during the SMTP transaction.
  • Internal Filtering: Emails might be filtered before reaching the server, preventing standard bounce messages.
  • Standard Variation: Implementation of SMTP enhanced status codes varies across mail servers, leading to inconsistent reporting.
  • AWS Undetermined Status: Amazon SES may categorize bounces as 'Undetermined', lacking detailed information.
  • Configuration Dependent: The level of detail depends on the configuration of Postfix server.

Key considerations

  • Server Configuration: Check the configuration of receiving servers to understand their error reporting practices.
  • Filtering Rules: Examine internal filtering rules to identify any potential blockage of bounce messages.
  • SMTP Compliance: Consider the limitations in implementing SMTP standards.
  • AWS Handling: Understand how bounces are categorized and handled within Amazon SES.
  • Sending Server Setup: Ensure your sending server, such as Postfix, is configured for detailed error reporting.
Technical article

Documentation from Postfix Documentation explains that the level of detail provided in bounce messages depends on the configuration of the Postfix server and how it is set up to interact with other mail servers. In some cases, detailed error reporting may be disabled for security reasons.

June 2021 - Postfix
Technical article

Documentation from Microsoft Learn explains that blank SMTP fields in bounce reporting can occur when the receiving server does not provide detailed error information during the SMTP transaction, or the email was never actually sent to the server due to internal filtering.

June 2021 - Microsoft Learn
Technical article

Documentation from Amazon SES Documentation explains that some bounces are categorized as 'Undetermined' and may lack detailed information due to the way the receiving server handles the failure or due to internal processing within AWS.

May 2022 - Amazon Web Services
Technical article

Documentation from RFC Editor explains that while SMTP enhanced status codes are designed to provide more detailed error reporting, their implementation and adherence vary across different mail servers. Some servers may not fully implement or expose these codes, leading to missing information in bounce reports.

February 2022 - RFC Editor