Why are Bigpond emails bouncing with a content-based spam reason?
Summary
What email marketers say12Marketer opinions
Email marketer from Mailjet shares that sending too many emails in a short period can be interpreted as spamming. It's important to maintain a reasonable sending frequency and avoid overwhelming recipients with too many messages.
Marketer from Email Geeks shares an observation from a previous job that emojis in the subject line and links to videos correlated with significantly less engagement and inbox placement, recommending testing without emojis.
Email marketer from Neil Patel's Blog shares that the presence of 'spam trigger' words can increase the likelihood of emails being marked as spam. Examples include 'free', 'guarantee', and 'urgent'. Using these types of words can trigger spam filters.
Marketer from Email Geeks shares that Bigpond's postmaster is usually good at communicating issues and that their thresholds might be very tight, reacting to percentile increases in metrics.
Email marketer from TechTarget shares that sending emails to outdated or invalid email addresses results in bounces and can hurt sender reputation. Poor email list hygiene makes it more likely that your content will be marked as spam. Keep list clean.
Marketer from Email Geeks suggests that the bounce could be based on user complaints.
Email marketer from Email Geeks Community shares that lack of personalization and overly generic content can increase the likelihood of being flagged as spam. Bigpond might consider such emails less valuable and filter them accordingly. Tailor content to recipients.
Email marketer from Email Marketing Forum notes that a poor image-to-text ratio, where emails are primarily composed of images with little text, can trigger spam filters. Bigpond may interpret this as an attempt to conceal the email's content. Aim for a balance.
Email marketer from Litmus recommends that testing email content across various email clients before sending helps ensure the email renders correctly and avoids triggering spam filters due to formatting issues.
Email marketer from HubSpot explains that using double opt-in can improve email quality and prevent spam complaints. Double opt-in requires users to confirm their subscription and ensures that they genuinely want to receive emails from you.
Email marketer from Reddit r/EmailMarketing shares that using URL shorteners excessively, especially from untrusted services, can lead to content being flagged as spam. They recommend using full, direct URLs whenever possible.
Email marketer from Campaign Monitor notes that sharing an IP address with spammers can hurt your sender reputation. It's important to consider using a dedicated IP address to avoid being associated with malicious senders.
What the experts say5Expert opinions
Expert from Email Geeks shares that while Gmail has restricted emojis, it's more likely that the Bigpond issue is related to content rather than emojis.
Expert from Word to the Wise explains that Bigpond, like many ISPs, might be using a content reputation system. This means your email's content is being compared to known spam content patterns. Even slight similarities can trigger a content-based bounce.
Expert from Email Geeks agrees with Laura, stating that emoji-related blocking would be new for Bigpond and suggests starting with assumptions based on the ISP's usual practices.
Expert from Spam Resource explains that strict content filtering, particularly by smaller ISPs like Bigpond, is often implemented to combat specific spam campaigns targeting their users. They suggest reviewing recent email content for anything that might resemble these campaigns.
Expert from Email Geeks shares that the bounce reason is most likely a content-based block and advises to look at the mailings that got the block as a warning sign.
What the documentation says4Technical articles
Documentation from RFC Editor explains that failing to implement email authentication standards like SPF, DKIM, and DMARC can make emails appear suspicious and more likely to be filtered as spam. These protocols help verify the sender's identity.
Documentation from Spamhaus explains that inconsistent sending practices, like varying 'From' addresses or using shared IP addresses with poor reputations, can negatively impact deliverability and cause content-based filtering. They recommend maintaining consistent sending habits.
Documentation from Google Support explains that exceeding sending limits, especially when sending to Gmail accounts, can result in temporary or permanent blocks. It is important to adhere to sending limits to prevent your content from being rejected.
Documentation from Telstra Support highlights that emails with certain types of content, such as excessive use of capital letters, spam-like keywords, or suspicious attachments, can be flagged as spam by their filters. Bigpond suggests reviewing email content for such elements.