Why are emails to Bigpond bouncing or being marked as spam?
Summary
What email marketers say10Marketer opinions
Email marketer from Sender.net highlights that implementing email authentication protocols (SPF, DKIM, DMARC) helps to prove that you are a legitimate sender, increasing deliverability and reducing the likelihood of being marked as spam.
Email marketer from Mailjet emphasizes the importance of list hygiene for deliverability. Regularly remove inactive or invalid email addresses, as sending to these addresses can increase bounce rates and negatively impact sender reputation.
Email marketer from Whirlpool Forums recommends directly contacting Bigpond support to inquire about the reason for the bounces. They suggest that Bigpond's filters can be oversensitive and direct communication might resolve the issue.
Email marketer from StackOverflow mentions content issues that trigger spam filters, including using spam trigger words, excessive links, or poor HTML formatting. Suggests testing your email content with spam checkers before sending.
Email marketer from MailerLite mentions that a positive sender reputation is critical for deliverability. Factors influencing reputation include email volume, bounce rates, spam complaints, and authentication practices.
Marketer from Email Geeks explains that Bigpond is an inbox provider that's essentially 'on the way out' and their servers can't handle the volume.
Marketer from Email Geeks suggests looking at transient bounces and adjusting volume thresholds on the mail servers. They also provide more specific sending rate rules via DM, mentioning a rate under 7500/h for all mail to bigpond domains.
Email marketer from Litmus shares information about email testing and pre-send testing, including tools and resources that help you identify potential issues that might cause your emails to be marked as spam.
Email marketer from Reddit shares their experience that Bigpond often has strict spam filters and smaller sending limits. Suggests checking your sender reputation and ensuring your email content isn't triggering spam filters.
Email marketer from SuperOffice explains that personalization increases engagement and reduces the chances of recipients marking your emails as spam. Tailoring content to individual preferences and needs demonstrates value.
What the experts say3Expert opinions
Expert from Email Geeks suggests that 'suspected spam content' could mean that the URLs are flagged as 'seen frequently in spam'. Also, just because the strategy hasn’t changed doesn’t mean the reputation hasn’t been getting worse over time.
Expert from Spam Resource explains that bounces and spam filtering often stem from poor sender reputation, content triggers, or technical issues like incorrect authentication. They advise reviewing bounce codes, improving email content, and ensuring proper authentication setup (SPF, DKIM, DMARC).
Expert from Word to the Wise (Laura Atkins) emphasizes that maintaining a good sender reputation is crucial for avoiding bounces and spam filters. They recommend monitoring feedback loops, proactively addressing complaints, and ensuring compliance with email best practices and CAN-SPAM regulations.
What the documentation says5Technical articles
Documentation from Telstra Support Website explains that Bigpond email bounces or spam issues can arise from exceeding sending limits or triggering spam filters due to content. Highlighting server overload issues during peak periods, potentially leading to temporary rejections.
Documentation from Spamhaus explains that poor IP reputation leads to email blocking and spam marking. Contributing factors include spam complaints, blocklist listings, and sudden spikes in email volume.
Documentation from Google Workspace Admin Help explains that setting up a DMARC policy allows you to instruct recipient mail servers on how to handle emails that fail SPF or DKIM checks. This helps protect your domain from spoofing and phishing attacks.
Documentation from RFC Standards explains that SMTP error codes provide clues about why an email was rejected. '550' codes often indicate permanent failures due to policy reasons or spam filtering.
Documentation from Microsoft explains the importance of IP warming - gradually increasing email volume from a new IP address to establish a positive sending reputation with ISPs.
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