Why are articles listing spam words to avoid considered bad advice?

Email marketer from GMass explains that while spam trigger words still exist, the algorithms used by spam filters have become more sophisticated. Email marketers should now be more concerned with authentication, sender reputation, and engagement metrics.

Email marketer from the Marketing Land Forum says that focusing on great content and high engagement are far more important than trying to avoid every spam word.

Marketer from Email Geeks shares that articles on words and phrases to avoid for spam filters are outdated and likely written for traffic rather than accuracy.

Email marketer from Reddit shares that focusing on providing useful and engaging content to your subscribers will lead to better deliverability than focusing on 'spam' words.

Email marketer from Mailchimp explains that focusing too much on a list of spam trigger words can be distracting and less effective than focusing on real deliverability issues like authentication, list hygiene, and sending relevant content. They emphasize that content quality and subscriber engagement are far more important.

Email marketer from Email on Acid emphasizes that high-quality, relevant content is more critical than avoiding specific spam trigger words. They suggest that focusing on providing value to subscribers and maintaining good list hygiene is a more effective approach to achieving good deliverability.

Email marketer from Litmus argues that focusing on subscriber engagement (opens, clicks, replies) is more crucial than obsessing over spam trigger words. They suggest that engaged subscribers are less likely to mark emails as spam, thus improving sender reputation.

Email marketer from HubSpot suggests doing real-world testing to discover if you have deliverability issues - rather than just relying on online lists of spam trigger words.

Expert from Spam Resource explains that focusing on good content, good list management, and legitimate business practices are much more important than obsessing over a list of 'spam words'.

Expert from Email Geeks mentions that articles listing "8 million spam words to avoid" is bad advice.

Expert from Email Geeks points out the irony of an article being updated with the claim of being great advice despite being outdated.

Expert from Word to the Wise explains that spam filtering systems have become too complex to define a specific list of spam trigger words. These systems use more advanced methods of detecting spam.

Documentation from Spamhaus explains that modern spam filters are sophisticated and analyze numerous factors beyond just keywords. They indicate that focusing solely on avoiding specific words is an oversimplification of how spam filtering works, and that reputation and sender behavior play a more significant role.

Documentation from Google Postmaster Tools highlights the importance of low spam complaint rates. While not directly addressing spam words, they implicitly suggest that focusing on sending wanted mail will lead to better deliverability than trying to outsmart filters with keyword avoidance.

Documentation from Microsoft SNDS emphasizes the importance of IP reputation, which is built by sending wanted email. The documentation mentions that spam complaints and low engagement will negatively affect your reputation.