Who supports one-click unsubscribe and what are the Gmail one-click unsubscribe requirements and enforcement dates?

Email marketer from SendGrid Blog shares that implementing one-click unsubscribe involves adding specific headers to email messages. They also explain setting up a system to handle the subsequent unsubscribe requests via HTTP POST requests.

Email marketer from Gmass explains that Gmail’s June 1st deadline is for senders who already provide some form of list-unsubscribe. They must upgrade it to a one-click process. New senders who don’t include a one-click unsubscribe by the deadline risk having their emails marked as spam.

Marketer from Email Geeks states the June 1 enforcement date is only for one-click list-unsub

Email marketer from Email Marketing Forum shares that one-click unsubscribe greatly reduces spam complaints and improves sender reputation, as recipients are more likely to use the feature than mark emails as spam. They also mention that Gmail and Yahoo prioritize senders who implement this feature.

Marketer from Email Geeks shares that Google says: “Senders that already include an unsubscribe link in their messages have until June 1st 2024 to implement one-click unsubscribe in all commercial messages.”

Email marketer from Litmus explains that incorporating one-click unsubscribe reduces the risk of being marked as spam. It also encourages recipients to unsubscribe rather than report emails as unwanted, therefore improving deliverability metrics.

Email marketer from Campaign Monitor shares that easy unsubscribing is key to keeping your lists clean and boosting deliverability in the long run. They emphasize that compliance with one-click unsubscribe is a way to protect your sender reputation.

Email marketer from Reddit mentions that most major email clients, including Gmail and Yahoo, support one-click unsubscribe, but some smaller providers might not fully implement it yet. Always test with multiple clients.

Marketer from Email Geeks shares that 1&1, SFR, and Laposte.net support list-unsub beyond MAGY.

Marketer from Email Geeks clarifies that Apple Mail in general, not just iOS, supports list-unsub.

Email marketer from Mailjet Blog shares that implementing one-click unsubscribe improves sender reputation by making it easier for recipients to opt-out. This reduces spam complaints and enhances engagement rates.

Marketer from Email Geeks shares Apple, Microsoft, Gmail, 1and1 and Yahoo (and potentially others) have supported mailto unsub and rfc8058 for a long time already… and that the specific thing you are seeing there with that example seems to be a Gmail bug….

Email marketer from HubSpot's Blog explains that one-click unsubscribe positively impacts email marketing strategies by improving list hygiene and engagement metrics. This reduces the chances of emails being marked as spam.

Marketer from Email Geeks explains that prompting people to unsubscribe instead of marking as spam (we do that to, have for years) *does decrease* spam votes and none of these things have been built *because* of us enforcing the no-brainer best practices; it’s the other way around: we need more senders to implement the best practices because these things are proven to work.

Marketer from Email Geeks explains that if you read the FAQ *only* folks who already have a link in the body can wait; others can’t and that there’s no reason to wait really...

Expert from Email Geeks explains that Netflix has a non-interactive unsubscribe using mailto:, and RFC 8058 is preferred, but not the only way to comply.

Expert from Email Geeks shares that Apple iOS mail supports list-unsub.

Expert from Email Geeks explains the API response from RFC 8058 as "We’ve accepted your unsubscription request".

Expert from Email Geeks explains that the pop-up asking if you want to unsub or report-spam-and-unsub in Gmail isn’t new, tis been around a good long while, but maybe how it is displayed has changed.

Expert from Email Geeks clarifies List-Unsubscribe with a mailto: and List-Unsubcribe-Post RFC 8058 are both non-interactive and explains that mailto: has the problem that it just tosses the request over the wall and the MUA either never hears anything again, or the user will get some sort of bounce. 8058 provides immediate feedback, which is much, much better for in-app automation.

Expert from Word to the Wise states that Gmail will require one-click unsubscribe for bulk senders starting in 2024, which will improve user experience. She shares the new requirements are for those sending over 5,000 messages a day.

Expert from Email Geeks explains Yeah, ExactTarget/SFMC’s list-id header really needs updating but has no reason to believe that it results in a fumbled list-unsub, though.

Expert from Word to the Wise explains that implementing one-click unsubscribe has wider implications than just meeting compliance requirements. It impacts sender reputation, list management, and overall email program health. She notes that properly configured one-click unsubscribe mechanisms are vital for maintainable and scalable email campaigns.

Expert from Spam Resource shares details of a webinar covering list-unsubscribe functionality, including Google's requirements, and discusses that SFMC's list-id header really needs updating. It makes for an ugly UI experience, I have no reason to believe that it results in a fumbled list-unsub, though.

Documentation from Google Support explains that senders must implement one-click unsubscribe for commercial messages. This requires including a List-Unsubscribe header and handling unsubscribe requests within 24 hours. Senders who already include an unsubscribe link have until June 1, 2024, to implement one-click.

Documentation from RFC-Editor defines the List-Unsubscribe header field. It allows recipients to easily unsubscribe from mailing lists using an HTTP POST request. RFC 8058 details the technical specifications for implementing one-click unsubscribe.

Documentation from Microsoft confirms that Outlook supports the List-Unsubscribe header for one-click unsubscribe. Implementation helps in complying with email sending best practices and improves sender reputation.

Documentation from Yahoo Sender Hub clarifies that senders must support one-click unsubscribe. They must include both a List-Unsubscribe header with a mailto: or https: URL and a List-Unsubscribe-Post header. The server must automatically process unsubscribe requests without requiring further action from the user.