Which mailbox providers support BIMI through Cloudmark, and how is it implemented?
Summary
What email marketers say12Marketer opinions
Email marketer from Entrust talks about BIMI needing a valid DMARC record and passing DMARC authentication to get BIMI logo shown.
Email marketer from Reddit mentions that Apple Mail on iOS and macOS can display BIMI logos for iCloud and Fastmail, indicating that Apple Mail is a MUA that supports BIMI.
Email marketer from Stack Overflow shares that while Cloudmark can validate BIMI, the actual display depends on the Mail User Agent (MUA) supporting and enabling the feature. Cloudmark acts as the MTA, and the MUA needs to digest the BIMI headers.
Marketer from Email Geeks confirms that Apple Mail on both iOS and macOS are displaying logos for both iCloud and Fastmail.
Marketer from Email Geeks explains that Cloudmark will stamp headers that MUAs like Apple Mail can then read and display the logo. It's up to the email client to display the logo.
Marketer from Email Geeks states CMGW supports validating BIMI and explains it is up to the individual mailbox provider to be on a version that has the feature, and enable it. Because CMGW is only the MTA, there needs to be an MUA that will digest the BIMI headers added by the MTA.
Email marketer from Email Marketing Forum shares that Proofpoint owns Cloudmark, which could affect the division of labor in spam filtering and BIMI implementation. However, implementations are separate.
Email marketer from EmailVendorSelection states that BIMI increases security of your domain name and increase the display rate by email clients of you brand logos. Email clients look for the BIMI record, so it is important to use an Email vendor who offers BIMI setup.
Marketer from Email Geeks clarifies the difference between Apple Mail as a client and iCloud as an ESP. Apple Mail as a client reads the headers for BIMI information. Apple as an ESP ensures emails to iCloud addresses have the necessary BIMI headers.
Marketer from Email Geeks states the reason why there isn't a checkmark for Apple on the BIMI logo display list is because they do not display a logo in the message list.
Email marketer from Email Deliverability Blog explains that the MTA (Mail Transfer Agent) validates BIMI, and the MUA (Mail User Agent) digests the headers. A supported MUA is crucial for displaying the logo.
Email marketer from Mailhardener states to be able to implement BIMI, one needs an email server, a registered trademark, DMARC verification, a logo in SVG format, and a DNS zone editor.
What the experts say3Expert opinions
Expert from Spam Resource explains Cloudmark's comprehensive approach to email filtering and authentication. Cloudmark uses techniques like reputation analysis, content analysis, and behavioral analysis to protect their clients from phishing and spam.
Expert from Spam Resource states that DMARC and BIMI ensures that only legitimate emails are being sent using your domain name. Using DMARC is the first step, then creating a BIMI record can help your brand logo be displayed in the email client's inbox.
Expert from Email Geeks confirms that Apple Mail does display BIMI logos, based on their own testing.
What the documentation says5Technical articles
Documentation from BIMI Group shares a list of Mailbox Providers that support BIMI and display the logo on their site.
Email marketer from Agari talks about the importance of BIMI to protect your emails, improve email deliverability and build brand recognition.
Documentation from Cloudmark.com indicates BIMI support in their security platform, stating that if BIMI is supported, the MUA can display a brand logo for emails sent from an enterprise.
Documentation from developer.apple.com provides information on BIMI implementation with Apple products. It highlights the separation of Apple Mail (client) and iCloud (ESP), where Apple Mail reads headers and iCloud ensures proper BIMI headers for outgoing mail.
Documentation from Validity.com explains that Cloudmark supports BIMI by allowing Mail User Agents (MUAs) to display a domain-based logo if the incoming email message supports BIMI. The decision to display the logo is controlled at the MUA level.