Which inbox providers offer feedback loops to manage complainers?
Summary
What email marketers say7Marketer opinions
Marketer from Email Geeks shares a list of inbox providers with feedback loops, including Return Path FBLs (IP and Domain) with 22 participating ISPs, Earthlink (IP), Verizon Media Group (Yahoo and AOL, Domain), Seznam (Domain), and Zoho (IP).
Email marketer from Litmus explains that feedback loops are vital for maintaining a good sender reputation. They emphasize that actively monitoring and responding to FBL data allows senders to proactively manage their email list and avoid being flagged as spam.
Email marketer from Stack Overflow shares that Yahoo! and AOL offer feedback loops that can be used to identify and remove users who mark emails as spam. However, they mention that these require sign up to receive reports.
Email marketer from EmailToolTester Blog shares that many major ISPs like Gmail, Yahoo, AOL, and Microsoft (Outlook/Hotmail) offer feedback loops. Senders can use these loops to identify and remove users who mark their emails as spam, which helps improve sender reputation and deliverability.
Email marketer from SendGrid explains that participating in feedback loops helps senders identify and address deliverability problems quickly. This proactive approach enables senders to maintain a positive sender reputation and avoid spam traps.
Email marketer from Mailjet shares that using feedback loops involves regularly processing complaint data and removing users who mark emails as spam. They highlight that by acting on these signals, senders can improve deliverability and engagement metrics.
Email marketer from Reddit explains that some smaller ISPs also provide feedback loops, often managed through third-party services or direct partnerships. They advise checking with individual ISPs to see what options are available.
What the experts say2Expert opinions
Expert from Spam Resource answers question about feedback loops. They explain that feedback loops (FBLs) are a critical tool for senders to maintain a healthy email program. By subscribing to FBLs offered by providers like AOL, Yahoo, and Gmail, senders receive reports about recipients who mark their emails as spam. Analyzing and acting on this data is crucial for improving sender reputation and email deliverability.
Expert from Word to the Wise explains that many mailbox providers offer feedback loops, including Gmail, Yahoo, AOL, and Microsoft. These feedback loops allow senders to identify recipients who mark their messages as spam and remove them from their mailing lists to improve deliverability. She recommends checking each provider's specific requirements for setting up and using their feedback loops.
What the documentation says4Technical articles
Documentation from SparkPost explains that maintaining a clean email list using feedback loops is essential for a good sender reputation. They recommend actively processing FBL reports from ISPs like AOL and Yahoo to remove complainers immediately.
Documentation from Microsoft explains that they provide the Smart Network Data Services (SNDS) program, which allows senders to monitor their IP reputation and complaint rates. While not a direct FBL, it provides data that helps senders identify and address issues that lead to complaints in Outlook.com and Hotmail inboxes.
Documentation from Return Path Help explains that they provide a centralized Feedback Loop (FBL) service where participating ISPs report complaints. Senders can register to receive these reports and manage their subscriber lists accordingly. The list of ISPs participating in Return Path's FBL can be found on their website.
Documentation from Google explains that Gmail provides a Feedback Loop (FBL) for senders who authenticate their email with SPF, DKIM, and DMARC. The FBL identifies campaigns causing a high volume of spam complaints, enabling senders to investigate and address the issues.