Which email platform allows sending bulk emails that look like they were sent from Outlook while avoiding strict content compliance reviews?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Geeks states that most email platforms (HubSpot, Mailchimp, etc.) allow users to create emails that look like they were sent directly from MS Outlook, making it a simple task.
Email marketer from Email Geeks explains that the compliance teams of good ESPs ensure users follow best practices and laws when sending bulk emails. Non-compliant practices may lead to issues with mailbox providers.
Email marketer from Quora suggests exploring platforms known for their deliverability features and less stringent content policies, but encourages users to always maintain ethical sending practices.
Email marketer from EmailOnAcid Blog suggests testing emails across various email clients (including Outlook) to ensure they render correctly and appear as intended. This can help achieve the desired 'Outlook' look.
Email marketer from HubSpot Blog shares the importance of segmenting your email list and personalizing your messages to ensure your content is relevant and engaging, which can reduce the risk of triggering content reviews.
Email marketer from Stack Overflow explains that setting up proper email headers and authentication (SPF, DKIM, DMARC) is crucial for ensuring your emails are delivered and not marked as spam, regardless of the platform used.
Email marketer from Mailchimp shares that understanding the difference between bulk and transactional emails, and using the appropriate type for the content being sent, can help avoid unnecessary content reviews.
Email marketer from Reddit suggests looking into smaller ESPs that may have a more hands-off approach to content review, but cautions to ensure they still adhere to basic deliverability best practices.
Email marketer from G2 Crowd explains that finding an email platform with the right balance between compliance and flexibility is key. They advise checking reviews and comparing features across different platforms.
Email marketer from Litmus explains that using email design best practices to ensure deliverability is important. They recommend balancing the design and deliverability.
Email marketer from Email Marketing Forum explains that some smaller ESPs or self-hosted solutions might offer more flexibility regarding content review but emphasizes the importance of managing your own sender reputation responsibly.
Email marketer from Neil Patel's Blog suggests considering factors like ease of use, automation capabilities, and integration options when selecting an email marketing platform, as different platforms cater to different needs.
What the experts say3Expert opinions
Expert from Email Geeks suggests that debt collection and payday loans are high-risk email content and will be looked at more closely.
Expert from Word to the Wise highlights the importance of list hygiene, engagement, and authentication to bypass compliance reviews of email platforms.
Expert from Word to the Wise explains that content choices have an impact on deliverability, even if you don't intend to send spam. Certain topics and language may trigger filters, regardless of the platform.
What the documentation says5Technical articles
Documentation from Mailjet shares that they require senders to comply with data protection regulations and maintain a clean sending reputation, which influences deliverability.
Documentation from Amazon SES explains that while users have significant control over their email content, Amazon SES requires senders to maintain high delivery quality and adhere to their acceptable use policy.
Documentation from RFC explains that RFC 5322 describes the Internet Message Format, detailing how to structure email messages to ensure compatibility and proper handling by email servers.
Documentation from SendGrid explains that while SendGrid does have compliance policies, users have control over the content they send, provided they adhere to anti-spam laws and terms of service.
Documentation from Microsoft shares that Exchange Online provides mail flow rules (transport rules) to identify and take action on messages that flow through your Exchange Online organization.