Where does the BIMI logo appear in email clients?
Summary
What email marketers say12Marketer opinions
Email marketer from Val Geisler's Blog explains that BIMI logos typically appear in email clients that support it, such as Yahoo Mail, Gmail (in some cases), and Fastmail, and are displayed next to the sender's name in the inbox and sometimes within the email itself.
Email marketer from Mailosaur shares that BIMI enables companies to display their trademarked logo beside their sending domain within the recipient's inbox in email clients like Gmail and Yahoo. This helps increase brand recognition and can improve open rates.
Email marketer from Red Sift explains that BIMI gives senders the ability to display their brand logo alongside their messages in the inbox, which provides greater brand visibility and gives email recipients more confidence in the legitimacy of the messages they receive. Supported email clients include Gmail, Yahoo Mail, and others that support the BIMI standard.
Email marketer from EmailToolTester details that BIMI lets brands display their logos in the inbox next to their messages, which is a visual cue that the email is legitimate. When users see a familiar logo next to an email from a brand, they can be more confident that the message is not a phishing attempt. BIMI images appear in the inbox, next to the sender's name, in email clients like Gmail, AOL and Yahoo Mail.
Email marketer from Litmus mentions that BIMI is useful for consumers by helping people easily identify authentic emails from legitimate brands, preventing them from engaging with fraudulent messages. BIMI images typically appear in the email inbox (usually next to the sender's name in the inbox) and within the message itself.
Marketer from Email Geeks mentions the Gmail app on Android also displays BIMI logos.
Marketer from Email Geeks confirms that Yahoo shows BIMI in the message list on the Android mail app as well.
Email marketer from ZeroBounce answers that BIMI is supported by several major email providers, including Gmail, Yahoo Mail, and Fastmail and that the logo appears next to the sender's name in the inbox, provided the email has passed authentication checks.
Email marketer from SparkPost details that BIMI allows brands to display their logo next to authenticated emails in supporting email clients (e.g., Gmail, Yahoo Mail). This helps improve brand recognition and email security by visually verifying the sender's identity.
Marketer from Email Geeks clarifies that the BIMI logo does not show up in the Apple mail app, but it does on the Yahoo or Google mail apps and when accessing mail through a web browser.
Marketer from Email Geeks mentions that Gmail shows the BIMI logo in the app on iOS.
Email marketer from Mailjet explains that once implemented, BIMI logos are typically displayed in email clients like Gmail and Yahoo Mail, next to the sender's name in the inbox, making it easier for recipients to identify and trust the source of the email.
What the experts say4Expert opinions
Expert from Email Geeks points out that Apple doesn't support BIMI.
Expert from Word to the Wise explains that BIMI logos appear in the inbox area of email clients like Gmail and Yahoo, next to the sender's name.
Expert from Email Geeks confirms that the BIMI logo shows in the Yahoo app on iOS.
Expert from Email Geeks states that BIMI logo is displayed in the list view in apps and in the message view on the web.
What the documentation says5Technical articles
Documentation from VMWare explains that for the BIMI logo to appear, the sender's domain must be authenticated using SPF, DKIM, and DMARC, and the logo is typically displayed in email clients like Gmail and Yahoo Mail, next to the sender's name or email address, helping users identify legitimate emails.
Documentation from dmarcian answers that to get BIMI logos to display, a sender must first implement DMARC email authentication at a 'p=quarantine' or 'p=reject' policy level, then obtain a Verified Mark Certificate (VMC). Once these steps are completed, supported email clients (like Gmail and Yahoo Mail) will display the brand's logo next to the sender's name in the inbox.
Documentation from Entrust shares that BIMI helps display a brand's logo in supporting email clients (like Gmail and Yahoo Mail) next to the sender's 'From' address, increasing brand recognition and trust among recipients.
Documentation from Google Workspace Admin Help outlines that to display a BIMI logo in Gmail, the sender's domain must pass DMARC authentication. Once DMARC is correctly implemented and the BIMI record is set up, Gmail will display the logo next to the sender's name in the inbox.
Documentation from BIMI Group answers that BIMI logos are displayed in email clients such as Gmail, AOL and Yahoo Mail. They show up next to the sender's name and allows people to easily recognise the brand.