When should I expect to receive Gmail Feedback Loop reports?
Summary
What email marketers say9Marketer opinions
Marketer from Email Geeks shares that you should not expect to get FBL reports from Gmail unless they think they see something unusually bad.
Marketer from Email Geeks explains that no news is good news regarding Gmail Feedback Loop reports.
Email marketer from EmailOnAcid Blog shares that consistent sending volume and a low spam complaint rate are crucial; if your volume is too low, or your spam rate is already minimal, you may not receive reports.
Email marketer from Mailjet Blog answers that if you are not sending a large volume of emails, or if your spam complaints are very low, you might not see regular FBL reports. High engagement and a clean list mean fewer spam complaints, hence fewer reports.
Email marketer from GlockApps Blog explains that if you don't see FBL reports from Gmail, it could indicate a low spam complaint rate. Monitor your sending reputation and list hygiene to maintain a healthy email program.
Email marketer from GMass Blog responds that Gmail requires a substantial email volume before generating FBL reports. If you're sending to a smaller list, you might not reach the threshold necessary for reporting.
Email marketer from Reddit explains that Gmail only sends FBL reports when they detect a high volume of spam complaints relative to your email volume. If your spam complaint rate is low, you won't see many, if any, reports.
Email marketer from Litmus explains that not getting FBL data could be due to sending low volumes or having very few complaints, and that this is not necessarily a bad thing. Good list hygiene and relevant content can keep complaint rates low.
Email marketer from Email Marketing Forum shares that not seeing FBL data could mean your email program is healthy and your recipients aren't flagging your messages as spam. This is a good sign.
What the experts say2Expert opinions
Expert from Word to the Wise responds that the absence of FBL reports often indicates a low spam complaint rate, and that this could mean your email practices are healthy; it is not necessarily an issue needing immediate correction.
Expert from Spam Resource explains that Gmail’s FBL reporting is heavily dependent on the volume of emails you send. If your sending volume is low, you are unlikely to receive any FBL reports, regardless of your spam complaint rate.
What the documentation says3Technical articles
Documentation from SendGrid Documentation explains that Gmail FBL reports are triggered when a significant amount of your mail is flagged as spam by users. Low complaint rates will result in fewer to no reports.
Documentation from SparkPost Documentation notes that FBL data depends on hitting a certain volume threshold and a percentage of users marking your emails as spam. It also states that a healthy sending reputation means fewer FBL reports.
Documentation from Google Postmaster Tools Help explains that Gmail’s FBL generates reports only when a significant volume of emails is sent from your domain and users mark a noticeable amount of these messages as spam.