When do email senders need more dedicated IPs?
Summary
What email marketers say14Marketer opinions
Email marketer from Quora suggests that a dedicated IP address becomes important when your email volume reaches a point where you want more control over your sender reputation and deliverability. It's a good idea once you are sending significant volume or want to ensure consistent deliverability for critical communications.
Email marketer from Email Geeks expresses infrastructure concerns about the ESP allocating only one IP for such a high volume, especially regarding failover scenarios. He also raises questions about campaign size and volume consistency.
Email marketer from Reddit shares that senders should consider dedicated IPs when sending significant email volumes (100k+ per month) to manage reputation, especially if encountering deliverability issues with shared IPs.
Email marketer from HubSpot shares that dedicated IPs are useful for senders needing control and isolation of their sending reputation. Senders who send large volumes of email should consider dedicated IPs.
Email marketer from Email Geeks shares experience with clients sending high volumes on one IP with a consistent, high-quality list, without significant throttling. He also suggests that the delays sometimes are not IP related, but database/HTML generation and suggests a pool of dedicated IPs.
Email marketer from Email on Acid explains that dedicated IP addresses are for senders that send large volumes of emails. It is beneficial to senders so that they can isolate their reputation.
Email marketer from ActiveCampaign indicates that a dedicated IP is beneficial when you have consistent, high-volume sending habits, and desire greater control over your sender reputation.
Email marketer from Email Geeks explains that the need for dedicated IPs depends on the mix of mailbox providers, with Gmail being less sensitive and smaller providers benefiting more. Also recommends checking for reputation issues related to deliverability.
Email marketer from Mailjet shares that dedicated IP addresses are necessary when you want to control your sender reputation and avoid being impacted by the sending practices of others on a shared IP. It's especially relevant for businesses sending large volumes of email.
Email marketer from StackExchange advises that if you're sending a lot of emails through an ESP, it's worth considering a dedicated IP for reputation management. If you are sending more than 50,000 emails per month, you should consider a dedicated IP.
Email marketer from Litmus explains that dedicated IPs are useful for senders to manage their own reputation and gives more control over the email program's deliverability. Senders who are sending high volume, or have a great domain reputation should consider dedicated IPs.
Email marketer from Email Geeks explains that the need for more IPs depends on the mailbox providers, with some being slower than others. He suggests that at over 1M emails per day, another dedicated IP would likely be beneficial.
Email marketer from Campaign Monitor shares that Dedicated IPs are important for businesses sending email at a high volume, maintain a positive sending reputation, and need maximum control over email deliverability.
Email marketer from SuperOffice explains that a dedicated IP is important for building and maintaining your sender reputation by isolating your email traffic. This allows you to have control over your deliverability.
What the experts say4Expert opinions
Expert from Spam Resource explains that dedicated IPs can be a bad option if the volume being sent is low. The IP address will have no sending reputation and deliverability rates will be low as a result.
Expert from Email Geeks suggests investigating the cause of rate limiting and improving email practices and reputation. She explains more IPs might not solve the problem if rate limiting is related to content.
Expert from Word to the Wise explains that if you are just starting out, IP addresses have no established reputation, so getting email delivered is an uphill battle. It's important to warm up your IP address by first sending a small volume, before sending at scale.
Expert from Email Geeks shares that more IPs would likely help based on past experiences, while also questioning why the ESP isn't preventing the rate limiting in the first place.
What the documentation says5Technical articles
Documentation from SendGrid explains that a dedicated IP address is beneficial for senders wanting to manage their own reputation and is recommended for senders sending over 50,000 emails per month. They also say it is beneficial when sending consistent volume.
Documentation from AWS explains that dedicated IPs are useful for senders who require a high degree of control over their sending reputation and need to isolate their sending activities from other users.
Documentation from Oracle explains that dedicated IPs give control over sender reputation which leads to better deliverability. A high sending volume is a good indication you need a dedicated IP.
Documentation from Google explains that a dedicated IP address allows senders to build and maintain their reputation independently. Senders can use Google Postmaster Tools to monitor their sending reputation.
Documentation from SparkPost explains that using dedicated IPs allows senders to establish and maintain their own reputation with ISPs. It is beneficial for senders with consistent sending patterns and high email volumes.