Should I use a shared or dedicated IP for email sending?
Summary
What email marketers say11Marketer opinions
Email marketer from EmailToolTester answers explains that you need 50,000 emails a month to make a dedicated IP worth it.
Email marketer from Mailjet explains that with a shared IP, your email reputation is tied to other senders on the same IP. They suggest dedicated IPs provide greater control over reputation, but require consistent sending habits and volume.
Marketer from Email Geeks explains that maintaining a dedicated IP requires regularity and volume to maintain good reputation and low bounces. They recommend shared IPs unless a whitelist is necessary.
Marketer from Email Geeks shares two things about dedicated IPs: dedicated IPs make it easier for high-security operations requiring IP allowlisting, and dedicated IPs offer some protection to and from other senders.
Email marketer from Reddit responds that a dedicated IP is usually better for high-volume sending because it allows more control over your sending reputation. If you don't send a lot of emails, you don't need it.
Email marketer from EmailOctopus recommends dedicated IPs for senders with over 50,000 emails per month. They mention it gives you full control over your sender reputation, but requires careful monitoring.
Email marketer from ActiveCampaign states that dedicated IP addresses are better for bigger lists (more than 50,000 contacts) or sending frequency (more than once per week).
Email marketer from Gmass says you can improve your sending reputation by authenticating your emails, cleaning your email list, and warming up your IP. All of these contribute to your email deliverability.
Email marketer from Reddit explains that If you're sending promotional emails and have a high volume and frequency, dedicated IP addresses are better. But for low volume sending, shared IP addresses are better, because they are warmed up.
Marketer from Email Geeks explains that regular sending is more important than volume for dedicated IPs. They also share how dedicated IPs allow for sender certification while shared IPs make your reputation subject to the worst senders on the IP.
Email marketer from Email Marketing Forum says that if you are just starting out then shared IPs is better but if you are sending out a lot of emails a dedicated one would be better.
What the experts say2Expert opinions
Expert from Word to the Wise explains that dedicated IP addresses are worth the extra money. This is because you have greater control over your reputation. However, you need to warm up your IP address to prevent deliverability problems.
Expert from Spamresource recommends that if you have the volume, then a dedicated IP address is essential. If you don't have the volume, then you can damage your reputation.
What the documentation says6Technical articles
Documentation from SparkPost suggests that dedicated IPs require consistent volume and careful monitoring to maintain a good sender reputation. They emphasize that warming up the IP is crucial for success.
Documentation from Google Workspace explains that IP reputation affects email delivery. They recommend monitoring your IP's reputation and following best practices, irrespective of using a shared or dedicated IP.
Documentation from Microsoft says you can improve your sender reputation by being authenticated, keeping your email lists updated, and keeping your bounce rates low.
Documentation from Postmark explains that dedicated IPs are best for senders with high volume (over 50,000 emails/month) and consistent sending habits. Shared IPs are suitable for lower volumes and those just starting out, allowing senders to benefit from the IP's existing reputation.
Documentation from Amazon SES indicates that dedicated IPs allow you to manage your sender reputation directly. They stress the importance of consistent sending volume and adhering to best practices to avoid deliverability issues.
Documentation from SendGrid emphasizes that dedicated IPs are beneficial for senders who want to control their reputation and sending practices. It requires consistent volume to maintain a positive reputation and avoid deliverability issues.