Do ESPs charge for dedicated IPs and how much do dedicated IPs cost?

Email marketer from StackOverflow says generally, ESPs offer dedicated IPs for an additional monthly fee, often between $50 to $200, but this can vary widely. The user recommended checking the specific ESP's pricing page.

Marketer from Email Geeks states that one ESP they use doesn't charge for dedicated IPs (as it's dedicated only), while the other two do.

Email marketer from Reddit shares that the cost of a dedicated IP varies significantly between ESPs. Some include it in higher-tier plans, while others charge a monthly fee, which can range from $20 to $100+ per month.

Email marketer from EmailGeeks Forum shares that dedicated IPs can cost anywhere from $30 to $500 per month, depending on the ESP and the level of support included. Some ESPs offer volume discounts for dedicated IPs.

Email marketer from Litmus notes that, while not always necessary, a dedicated IP gives you full control of your sender reputation, making you directly responsible for its maintenance. They are sometimes offered as part of a premium service plan.

Marketer from Email Geeks shares they try to size IPs up by estimated volume to avoid provisioning too many, acknowledging it's not perfect but the best approach.

Email marketer from Sendinblue shares that they offer dedicated IPs as an add-on feature to their plans. Pricing for this add-on depends on your plan and commitment, and its best to check their website.

Email marketer from Mailjet explains that they offer dedicated IP addresses as part of their premium plans, and the pricing varies depending on the plan and region. Contacting their sales team is the best way to get a personalized quote.

Marketer from Email Geeks states their company does not charge for dedicated IPs, believing providing the best service sometimes means assigning multiple IPs to a client without extra cost.

Email marketer from Quora states that some ESPs offer dedicated IPs as part of their higher-priced plans. If you don't want to pay for an add on.

Marketer from Email Geeks confirms they charge for a dedicated IP add-on, but they try to size them up by projected estimated volume.

Marketer from Email Geeks shares the highest dedicated IP price they've seen was $500/month at Responsys/SFMC, and the lowest was $20/month at Sendgrid, while Maropost charged $100/month when they were there.

Expert from Email Geeks says that even when ESPs got their own direct IP allocations, they continued charging for IPs because clients were willing to pay, implying a business decision based on perceived value.

Expert from Word to the Wise notes that while Dedicated IPs offer more control over your reputation, but also notes that they require careful management. They add costs in terms of expertise and monitoring.

Expert from Spam Resource explains that the cost of dedicated IPs isn't just the monthly fee, but also the investment in building and maintaining a good sending reputation, which can be significant.

Expert from Email Geeks explains some ESPs charge more for dedicated IPs and DKIM signatures, highlighting the variety of business models in the ESP landscape.

Expert from Email Geeks explains that charging for IPs was more common when ESPs had to pay for IP ranges from providers and pass the cost on, especially before direct IP allocations were common.

Documentation from Oracle notes that if you have purchased a dedicated IP address, the dedicated IP address is listed in the Sending Settings panel, where you can quickly copy the values for use in other applications or queries.

Documentation from Google Workspace Admin Help explains that Google does not offer dedicated IPs for sending emails through Gmail or Google Workspace. Instead, Google uses shared IP addresses and focuses on maintaining a good sending reputation across all of its IPs.

Documentation from Microsoft notes that you can control the dedicated IP pool (or pools) used for sending messages and the reputation of those IPs, helping you manage the emails you send.

Documentation from SparkPost explains that they offer dedicated IP pools, the cost of which depends on the volume and the sending reputation requirements. Customers with large sending volumes often choose to use dedicated IPs to maintain control over their sending reputation.

Documentation from Amazon AWS explains that while using Amazon Simple Email Service (SES), you may need dedicated IPs. The cost of dedicated IPs varies and it depends on region and contract and these can be assigned in your AWS account and used exclusively for your email sending.