What email volume justifies using a dedicated IP address?

Email marketer from Quora explains that transitioning to a dedicated IP requires a strategic approach, including warming up the IP address and monitoring deliverability metrics closely. They share that starting with smaller volumes and gradually increasing over time is essential for building a positive sender reputation and ensuring successful email delivery.

Email marketer from Email Marketing Forum shares that sending frequency plays a significant role in determining the need for a dedicated IP. They note that senders who send frequently (daily or several times a week) are more likely to benefit from a dedicated IP than those who send sporadically.

Email marketer from Email Geeks suggests that frequency is one of the most important things for deliverability, emphasizing the importance of maintaining a steady minimum volume daily, especially considering larger sends.

Email marketer from ActiveCampaign.com explains that dedicated IPs are most beneficial for senders with high email volumes (50,000+ emails per month) who maintain consistent sending habits. They emphasize the importance of a good sender reputation and proper IP warming to ensure successful email delivery.

Email marketer from Email Geeks says one IP for every 100k per hour sent lines up with Matt's article at one IP for every 2.5-3m a day.

Email marketer from Sendinblue.com shares that using a dedicated IP becomes beneficial when consistently sending large volumes of emails. They highlight improved control over sender reputation, leading to better deliverability. Sendinblue also advises warming up the dedicated IP to establish a positive sending history with ISPs.

Email marketer from Mailgun.com explains that a dedicated IP is justified when sending at least 50,000 emails per month and consistently sending several times a week. They emphasize building a good sender reputation by warming up the IP address gradually, starting with smaller volumes and slowly increasing over time.

Email marketer from Emailonacid.com advises the need for IP warm up. This involves gradually increasing sending volume while closely monitoring deliverability metrics to avoid being flagged as a spammer by ISPs.

Email marketer from Email Geeks believes there is enough volume to support a consistent reputation and suggests leveraging ESP contacts for advice while taking on the extra work required to maintain a reputation.

Email marketer from Reddit emphasizes that while volume is important, factors such as email list hygiene and content quality are also critical in determining the need for a dedicated IP. They share that senders with smaller lists but poor sending practices may still benefit from a dedicated IP to isolate their reputation.

Email marketer from EmailVendorSelection.com shares that cost considerations and weighing up the costs of a dedicated IP are important when deciding to move to a dedicated IP. They highlight the importance of balancing the cost with potential benefits like improved control over sender reputation and deliverability.

Email marketer from Litmus.com shares that sender reputation is key to getting your emails to the inbox. Sender reputation includes factors such as IP address reputation, domain reputation, and engagement metrics. A good reputation will lead to better deliverability.

Expert from Word to the Wise shares that deliverability rates should be constantly monitored to look for unusual changes in the delivery rates. If email volume fluctuates too much this will impact delivery rates.

Expert from Email Geeks shares an article about when to start the discussion about dedicated IPs with a platform provider: <https://250ok.com/email-deliverability/to-be-dedicated-or-not-to-be-dedicated-that-is-the-question/>

Expert from Spam Resource shares that dedicated IPs are useful when senders are sending enough mail that they can establish a good reputation for the IP. Steve also shares that it is important to ensure the sender is following deliverability best practices.

Documentation from SparkPost.com explains that a dedicated IP is generally recommended for senders sending over 100,000 emails per month. They stress the importance of maintaining a consistent sending volume and frequency to build a positive sender reputation with ISPs and prevent deliverability issues.

Documentation from M3AAWG explains the consortiums document outlines best practices for email sending, including authentication, list management, and content creation. It highlights that following these best practices can improve sender reputation and deliverability, regardless of whether a sender uses a shared or dedicated IP address.

Documentation from Amazon AWS answers that while they manage IP reputation, using a dedicated IP can be useful for senders who want more control over their reputation. However, they advise that dedicated IPs are most effective when senders are sending a significant volume of email consistently.

Documentation from Google Postmaster Tools shares that maintaining a good IP reputation is essential for deliverability. They state that high-volume senders benefit most from a dedicated IP, but consistent sending practices are crucial for all senders, regardless of whether they use shared or dedicated IPs.

Documentation from RFC explains the underlying standards for SMTP and highlights the importance of maintaining a good IP reputation. While not directly addressing dedicated IPs, it provides the foundational knowledge that ISPs use to assess sending sources, emphasizing the need for responsible sending practices.