What to do when Microsoft's SNDS IP review auto-reply is received?
Summary
What email marketers say8Marketer opinions
Email marketer from Email Geeks advises to keep replying to the email, even if repeating information, because with Microsoft tickets, persistence usually leads to resolution.
Email marketer from answers.microsoft.com states that if your IP is blocked due to SNDS and you have taken corrective actions, the unblocking process via SNDS typically takes between 24 to 48 hours for Microsoft to investigate and process.
Email marketer from social.technet.microsoft.com explains that if you don't get a response after a reasonable time, or if the issue isn't resolved, resubmitting the SNDS request is a valid approach. Make sure to include all relevant information about the issue and the steps you've taken to address it.
Email marketer from www.mailsen.com answers that you should regularly check your IP address against popular blocklists (like Spamhaus, Barracuda) to see if it's listed. Getting delisted requires following the specific procedures for each blocklist, which usually involves correcting the issues that led to the listing.
Marketer from Email Geeks shares that he also gets these auto-responses sporadically, and they generally follow up with an actual response within about 24 hours, sometimes faster, sometimes not at all. If there's no follow-up within 48 hours, he usually resubmits the contact form.
Email marketer from answers.microsoft.com explains that receiving an automated response from SNDS is normal. Microsoft's SNDS system typically provides an automated response upon initial submission. This confirms receipt of the request. Subsequent manual review by Microsoft staff will follow.
Email marketer from answers.microsoft.com shares that after receiving the automated reply, monitor your IP's reputation using SNDS. Look for changes in complaint rates. If the issue persists, consider opening a support ticket through the Microsoft 365 admin center for direct assistance.
Email marketer from www.mailsen.com responds to use SNDS in conjunction with the Junk Mail Reporting Program (JMRP) to get a comprehensive view of your sender reputation with Microsoft. JMRP provides feedback from users who mark your emails as junk, which can help identify problematic content or sending practices.
What the experts say4Expert opinions
Expert from Spam Resource shares that SNDS will highlight spam traps that the server is hitting, including any seeded, recycled, or typo traps.
Expert from Spam Resource mentions that SNDS also shows your complaint rates, however, notes that the Outlook.com FBL is more accurate for complaints as it comes directly from users marking mail as junk.
Expert from Email Geeks advises against replying to the initial auto-generated email. Instead, one should reply to the actual non-bot generated follow-up message, which will come after the initial message is reviewed by a human.
Expert from Spam Resource explains that SNDS is just one data point and you need to also look at other reputation monitoring services.
What the documentation says3Technical articles
Documentation from learn.microsoft.com highlights the importance of properly handling bounces, which are a common reason for IP reputation issues. Ensure your system is configured to process and remove invalid email addresses from your sending lists automatically.
Documentation from learn.microsoft.com explains to review the SNDS data to understand the volume of complaints associated with your IP address. High complaint rates indicate potential issues with your sending practices or list hygiene.
Documentation from sendersupport.olc.protection.outlook.com shares that it usually takes 1-2 days to investigate your SNDS request, if your IP was blocked.