What to do when a client is blacklisted by Verizon?
Summary
What email marketers say10Marketer opinions
Email marketer from Litmus recommends using a dedicated IP address for sending emails. This gives you more control over your sender reputation and makes it easier to identify and address any deliverability issues.
Email marketer from StackExchange explains that when you're blacklisted, reach out to Verizon support and provide the information they need to prove your compliance with email marketing best practices. Also get them to check and confirm the IPs and domains that are blocked.
Email marketer from EmailToolTester shares that marketers can avoid spam traps by practicing good list hygiene and using double opt-in. This ensures that only engaged and consenting subscribers receive your emails.
Email marketer from Senderlist shares that marketers can register for feedback loops with ISPs like Gmail and Yahoo. This allows you to receive notifications when your emails are marked as spam, enabling you to identify and address any deliverability issues.
Email marketer from Reddit shares that a solution could be to warm up your IPs slowly. Sending low volumes of emails initially and gradually increasing the volume over time. This helps establish a positive sending reputation with ISPs.
Marketer from Email Geeks shares that Acoustic was able to get Verizon to reset the reputation. Also, they agree that moving IPs works well in some cases, especially for Verizon Media, when the client has good data acquisition practices but deliverability issues stemming from a few bad sends.
Email marketer from Mailjet explains that it is important to regularly clean your email lists to remove inactive or invalid email addresses. This helps to maintain a good sender reputation and prevent being blacklisted.
Email marketer from Gmass explains that one can monitor your sender reputation using tools like Google Postmaster Tools. This helps you identify any issues with your email sending practices and take corrective action.
Email marketer from DigitalMarketer shares that one should segment your email list and send targeted emails to different groups of subscribers based on their interests and behavior. This increases engagement and reduces the likelihood of being marked as spam.
Email marketer from MailerMailer shares that the way to avoid blacklists is to use confirmed opt-in for subscriptions, regularly clean your email lists, and monitor your sender reputation.
What the experts say4Expert opinions
Expert from Email Geeks explains that if a stream was really bad, they'd expect the filters to catch up and start filtering after about a week.
Expert from Word to the Wise explains that being blacklisted is a symptom of underlying reputation damage. Focus on improving sending practices, list hygiene, and engagement to address the root cause, not just the immediate blacklisting.
Expert from Email Geeks suggests contacting Yahoo again or sticking to the new IP for the good customer. The bad one can live in the cesspool they made.
Expert from Spam Resource shares that a key response is to confirm the reason for blacklisting and follow the specific delisting procedures for the involved blacklist. Understanding the criteria that led to the listing is crucial for preventing future occurrences.
What the documentation says4Technical articles
Documentation from Spamhaus explains that the SBL is a real-time database of IP addresses that have been identified as sources of spam. If your IP is listed, you should first identify the cause of the listing and then follow the delisting process outlined on their website. If you aren't sending spam, it may be due to compromised credentials.
Documentation from Google explains that you should follow Gmail's bulk sender guidelines. This includes authenticating your emails, using a consistent sending IP address, and monitoring your sender reputation in Postmaster Tools.
Documentation from Microsoft explains that you should ensure your sending domain is authenticated using SPF, DKIM, and DMARC. This helps ISPs verify that your emails are legitimate and not spam.
Documentation from Verizon explains that it is important to familiarize yourself with the Verizon Media postmaster guidelines, outlining acceptable sending practices to avoid being blacklisted. Also follow industry best practices for authentication, list management and content creation.