What to do about high bounce rates from iCloud 'user over quota' errors?

Summary

Addressing high bounce rates from iCloud 'user over quota' errors requires a multi-faceted approach focused on proactive list management, improved lead generation, and systematic bounce handling. Key strategies include immediate suppression of hard bounces (like 'user over quota'), regular list cleaning to remove consistently bouncing addresses, and implementing double opt-in to ensure valid email addresses. Analyzing lead sources, especially those tied to discount offers, and setting thresholds for bounces before sunsetting addresses are crucial. Segmentation based on engagement, the use of bounce management systems, and understanding specific bounce reasons, as highlighted by documentation, further contribute to improving deliverability. Prompt bounce processing and list hygiene, as emphasized by experts, protect sender reputation and maintain list quality.

Key findings

  • Immediate Suppression: Hard bounces, including 'user over quota,' must be immediately suppressed to protect sender reputation.
  • List Hygiene: Regularly clean email lists to remove consistently bouncing addresses.
  • Double Opt-In: Implement double opt-in to ensure valid email addresses from the outset.
  • Lead Source Analysis: Carefully examine lead sources, especially those from discount offers, to identify potential issues.
  • Bounce Thresholds: Establish clear thresholds for the number of bounces before an address is sunsetted.
  • Segmentation: Segment email lists based on engagement to target active subscribers.
  • Bounce Management: Utilize bounce management systems to automatically handle 'user over quota' errors.
  • Code Analysis: Use bounce codes and other error code analysis to accurately manage bounces.

Key considerations

  • iCloud Temp Addresses: iCloud offers disposable addresses, so watch for addresses that may be abandoned after opt-in.
  • Alternate Contact: If available, consider alternate contact methods to notify users of full mailboxes.
  • Email Validation: Implement an email validation service to try and catch issues before the first send.
  • Bounce Loops: Monitor and adjust practices based on bounce feedback loops to improve delivery.
  • Cleaning Frequency: Consider increasing list cleaning frequency to ensure the list is up to date and accurate.

What email marketers say
12Marketer opinions

High bounce rates from iCloud 'user over quota' errors are a common email deliverability challenge. The primary strategies involve proactive list management, suppression of bouncing addresses, and improved lead generation practices. Specifically, immediate suppression of hard bounces like 'user over quota,' regular list cleaning to remove consistently bouncing addresses, and utilizing double opt-in to ensure valid email addresses. Furthermore, examining lead sources, particularly for addresses from discount offers, and sunsetting addresses after a few bounces is advised. Segmentation and engagement-based targeting, alongside the use of bounce management systems, are recommended for minimizing future occurrences.

Key opinions

  • Immediate Suppression: Hard bounces, including 'user over quota' errors, should be immediately suppressed from future sends to protect sender reputation.
  • List Cleaning: Regularly clean your email list to remove addresses that consistently bounce due to quota issues.
  • Double Opt-In: Implement a double opt-in process to ensure valid email addresses and reduce the likelihood of full or abandoned mailboxes.
  • Lead Source Review: Examine the sources of iCloud addresses, especially those from discount offers, and consider sunsetting addresses after multiple bounces.
  • Segmentation: Segment email lists to target engaged subscribers and avoid sending to inactive or full mailboxes.
  • Bounce Management: Use a bounce management system to automatically detect and suppress email addresses with 'user over quota' errors.

Key considerations

  • Bounce Threshold: Establish a bounce threshold to determine when an address should be suppressed after multiple 'user over quota' errors.
  • Lead Quality: Assess the quality of leads generated, focusing on whether subscribers actively use the provided email addresses.
  • Re-engagement Campaigns: Before removing inactive subscribers, consider a re-engagement campaign to verify their interest and activity.
  • Email Verification: Utilize email verification tools to validate addresses before sending, reducing bounces and improving deliverability.
  • Segment Actively: Segment your list according to email engagement and target those with more engagement over those with less.
Marketer view

Email marketer from HubSpot shares that implementing a double opt-in process helps to verify email addresses at the point of subscription. This reduces the likelihood of subscribers adding addresses that are full, typo'd, or abandoned.

November 2024 - HubSpot
Marketer view

Marketer from Email Geeks shares that for bounces related to '552 5.2.2 user is over quota', especially for iCloud, the approach is to retry later and suppress the email address if the bounce persists over a few weeks and email sends. LoriBeth Blair explains it's usually because the recipient's mailbox is over its storage quota, and if the message is consistent across multiple sends over a month, it likely indicates an abandoned mailbox.

December 2021 - Email Geeks
Marketer view

Email marketer from Gmass suggests regular email list cleaning and validation strategies. They advise using an email verification tool to remove bad email addresses from your list, and segment and target the email list accordingly.

September 2024 - Gmass
Marketer view

Email marketer from ActiveCampaign shares that proper segmentation based on engagement can help prevent sending to addresses that are likely full and unused. Segmenting and sending to ActiveCampaign contacts is an effective way to minimize bounce rates.

April 2024 - ActiveCampaign
Marketer view

Email marketer from Reddit suggests filtering out iCloud addresses acquired through low-quality lead generation tactics. They propose implementing stricter opt-in processes and sunsetting addresses after a small number of bounces.

February 2023 - Reddit
Marketer view

Marketer from Email Geeks suggests that iCloud offers disposable temporary addresses as part of their privacy efforts. Eoin Finn advises to examine the sources of the addresses, particularly if they originate from discount offers in exchange for subscriptions, and consider sunsetting those addresses after the first 1-3 bounces.

May 2024 - Email Geeks
Marketer view

Email marketer from Sendinblue Blog shares that regularly cleaning your email list by removing addresses that consistently bounce due to quota issues is crucial. They suggest implementing a double opt-in process to ensure valid email addresses from the start.

July 2022 - Sendinblue Blog
Marketer view

Email marketer from StackOverflow advises implementing a bounce management system that automatically detects and suppresses email addresses with 'user over quota' errors. They recommend setting up a threshold for the number of bounces before suppression.

September 2023 - StackOverflow
Marketer view

Marketer from Email Geeks suggests that the issue might stem from a lead generation problem, specifically people using email addresses they don't regularly check solely to opt-in for offers. Michael Wilding recommends examining the audience and how the leads are generated.

June 2022 - Email Geeks
Marketer view

Email marketer from Litmus suggests segmenting email lists to identify and target engaged subscribers. They advise focusing on sending emails to active users, which reduces the likelihood of hitting inactive or full mailboxes.

July 2022 - Litmus
Marketer view

Email marketer from Email on Acid shares that a proactive approach to list hygiene helps minimize bounces due to full inboxes. They recommend regularly pruning inactive subscribers and implementing a re-engagement campaign before removing them.

January 2022 - Email on Acid
Marketer view

Email marketer from Mailjet Blog explains that hard bounces, like 'user over quota,' should immediately be suppressed from future sends. They advise maintaining a clean suppression list to avoid damaging your sender reputation.

August 2022 - Mailjet Blog

What the experts say
3Expert opinions

Addressing high bounce rates from iCloud 'user over quota' errors centers around recognizing the issue as a strong indicator of inactive or disengaged recipients. While the ultimate resolution lies with the user clearing their mailbox, email senders must focus on proactive bounce processing and list hygiene. Immediate removal of hard bounces, including 'user over quota' messages, is crucial for protecting sender reputation and maintaining list quality. Persistent 'full mailbox' bounces should be treated as definitive signals, indicating that the address should be considered invalid after a limited number of attempts.

Key opinions

  • Recipient Action Required: The direct fix for 'user over quota' errors requires the recipient to clear their mailbox.
  • Inactive Indication: 'User over quota' bounces often signify that the email address is no longer actively used.
  • Prompt Processing: Bounce processing and list hygiene are essential for managing 'user over quota' errors effectively.
  • Reputation Protection: Removing hard bounces prevents sending to invalid addresses and protects sender reputation.
  • Persistent Signals: Persistent full mailbox bounces serve as strong indicators that the address is no longer valid.

Key considerations

  • Alternate Contact: Consider alternate contact methods to notify users about their full mailboxes, if available.
  • Attempt Limit: Determine the number of sending attempts before treating persistent 'full mailbox' bounces as permanent failures.
  • Proactive Removal: Implement a strategy for proactively removing bouncing addresses from the mailing list.
Expert view

Expert from Word to the Wise discusses that full mailbox bounces should be treated as a strong signal, especially if persistent. She recommends treating them as a hard bounce after multiple attempts, as the user is unlikely to clear their mailbox.

January 2025 - Word to the Wise
Expert view

Expert from Email Geeks explains the only true fix for "user over quota" bounces is for the recipient to clear their mailbox. Laura Atkins suggests if alternate contact methods exist, you could notify the user, but generally, such bounces indicate the address is inactive and the mailbox is full because the user is no longer engaged.

January 2022 - Email Geeks
Expert view

Expert from Word to the Wise emphasizes the importance of prompt bounce processing and list hygiene. Laura Atkins explains that removing hard bounces, including 'user over quota' errors, immediately prevents sending to invalid addresses and protects sender reputation.

July 2021 - Word to the Wise

What the documentation says
4Technical articles

Addressing high bounce rates from iCloud 'user over quota' errors requires a systematic approach involving categorization, monitoring, and management of bounced emails. Documentation emphasizes the importance of understanding specific bounce reasons, utilizing detailed bounce codes for accurate identification, and adjusting sending practices accordingly. Consistent monitoring of bounce feedback loops, and removal of consistently bouncing addresses are essential components for maintaining a healthy email list and overall deliverability.

Key findings

  • Categorization Importance: Bounces, including quota issues, should be properly categorized for effective handling.
  • Bounce Code Accuracy: Utilize detailed bounce codes to accurately identify and process 'user over quota' errors.
  • Permanent Failure: 'User over quota' errors are typically classified as permanent failures.
  • Understanding Bounce Reasons: Understanding specific bounce reasons is critical for maintaining deliverability.
  • System Monitoring: Consistently monitor bounce feedback loops to understand the reasons behind bounces.
  • List Health: Monitoring and managing bounced emails helps maintain a healthy email list.

Key considerations

  • Feedback Loop Adjustment: Adjust sending practices based on insights from bounce feedback loops.
  • Bounce Report Review: Regularly review bounce reports to identify and address consistently bouncing addresses.
  • System Implementation: Implement systems to categorize and respond to different types of bounces effectively.
  • Sending Practice Adjustment: Implement changes to sending practices to minimise hitting iCloud users who have not cleared their mailboxes.
Technical article

Documentation from RFC Editor explains that 'user over quota' errors are typically classified as permanent failures. It advises using the detailed bounce codes to accurately identify and process these types of bounces within your email system.

May 2023 - RFC Editor
Technical article

Documentation from SparkPost explains that understanding specific bounce reasons, such as 'user over quota,' is critical for maintaining deliverability. They recommend using their bounce classification system to categorize and respond to different types of bounces effectively.

March 2022 - SparkPost
Technical article

Documentation from Mailchimp explains that monitoring and managing bounced emails, including those due to quota issues, helps maintain a healthy email list. They advise reviewing bounce reports and removing consistently bouncing addresses to improve deliverability.

July 2022 - Mailchimp
Technical article

Documentation from Amazon Web Services explains that bounces, including quota issues, should be categorized and handled accordingly. They emphasize monitoring bounce feedback loops to understand the reasons behind bounces and adjust sending practices.

December 2022 - Amazon Web Services